Bridal Asia WINTER ‘07 - The Look for the Bride

Bridal Asia WINTER ‘07 UNVEILS
The look for the bride

Previewing designs of Bhairavi Jaikishan,MALAGA by Malini Agarwalla, Nalandda Bhandari and ARA EXCLUSIVE by Riddhima Kapoor & Devyani

New Delhi, The Grand, 29th Sept., 07: Reverberating with festive richness and luxe appeal, leading couturiers today say it for the bride. Unveiling show stoppers from their bridal collection, five designers dress the bride as she gets set to celebrate the most special day of her life.

Hosted at The Ashoka, New Delhi from 16th to 18th October 07, BRIDAL ASIA ‘07 will once again recreate regalia synonymous with the great Indian wedding. Presenting bridal looks by several young, talented couturiers, the show will also salute the designs of the many established fashion and style gurus who have continued to patronize this bridal fashion platform over the years. Rare jewels set in magnificent style, bags, and bridal gifts varied elements that make the Indian wedding so special will come alive at this vibrant fashion presentation.

The special sneak preview held at The Grand, New Delhi, the capsule viewing will clearly lead the patrons to the rich treasure trove of talent that will come alive at Bhairavi Jaikishan creates a perfect amalgam of traditional Indian silhouettes with contemporary colours, creating a picture perfect ‘woman of today’. ARA brings an extension of the label- ARA EXCLUSIVE. A mix of georgettes, silks and cottons with beautiful embroidered and stone work, the collection befits every occasion- formal or semi-formal. Though their collection is not truly traditional, it keeps the focus on simplicity, subtlety and elegance. In other words, ARA EXCLUSIVE adds an understated glamour to a woman’s wardrobe. Malini Agarwalla under the brand of Malaga creates her designs by using a variety of embellishments such as flowers, kundans, sequins, beads, studs, metal pieces etc. Semi-precious stones add to the appeal of the Royale range. Detailing like embroidery on tapestry, carved wooden handles, use of flowers both silk and leather and combining different fabrics and treatments like jute, crochet, macramé and leather enhance each piece.

Nalandda Bhandari designs clothes that a bride can flaunt even after marriage. It includes simple ghaghra-cholis, tunic tops and evening dresses, thus, completing the trousseau requirements. Leaving the heavy embroidered stuff she keeps the focus on minimalism that is simple yet beautiful.

The three day exhibition will witness participation from many legendary names of the Indian fashion & design industry. A holistic show, the event will touch upon every aspect that makes a bride’s trousseau complete.
Expressing her views at the forthcoming Bridal Asia, Divya Gurwara, CEO, Bridal Asia says," Palettes are evolving, styles emerging and a Zen for perfection over-taking the most historic tradition of all in Asia: Weddings. Be it the bride and groom or their loved ones, today only the best works. Making their quest for finesse a one stop destination, we at Bridal Asia try to recreate a veritable oasis in the desert, complete: In quality, choice and design so that the couple is left alone to do what they are supposed to: Dream about a perfect life ahead."

Come October, Bridal Asia will glisten with some famous names like Sabyasachi Mukherjee, Malini Ramani, Malaga (Bags), Rina Dhaka, Pallavi Jaikishan, Vinita Pittie from Hyderabad, Anita Dongre, Anjalee & Arjun Kapoor.

Brimming with fresh ideas & oozing talent, all set to sizzle at Bridal Asia are Kamaali & Shruti, Azara, Meghna K., Preeti Jhawar, Nidhi Tholia, Pallavi Singhee, Nandita Raipurani & Hemant Lalwani amidst others.
The physical boundaries might separate places but the creativity brings the hearts together. Adding to the sparkling event, Pakistani designers like Sahar Atif, Honey Waqar along with brands like Karma and Bareeze would share the stage with Indian designers to give us a feeler of the international domain.

Whether they are precious and semi-precious stones like rubies, emeralds, diamonds to heavy traditional jewelry like jadau and kundan to sets in gharana or a pankhi- Bridal Asia 2007 unveils the treasure trove combining the ethnic & chic jewellery by way of designers like Khanna Jewellers, Sangeeta Javeri, Golechas, Shaheen Abbas, Alka Javeri, Vasundhara Mantri, Shital Bajaj, Priti Patel, Gayatri Ruia, Falguni Mehta, Gem Legacy, Nemichand Bamalwa & Sons etc.

With designer collections by Malini Agarwalla (Malaga), Neha Agarwal (Nillaya), Bea Accessories, Pinkky V. Sarraf, Ritika Bhasin amongst others, Bridal Asia is all set to rock the wedding season by bringing home all these and more to the Asian Bride. Pampering the bride from head to toe, including décor elements for her trousseau trunk, BRIDAL ASIA 2007 is all set to once again prove that real class shines through like the proverbial diamond that is forever.
About Bridal Asia: Bridal Asia is the fashion Mecca for bridal couture. This year Bridal Asia is scheduled to be held from October 16-18, 2007. It is all set to bring class and style to the matrimonial vow presenting the latest fashion and style trends to the connoisseur bride of the 21st century. And undoubtedly, Bridal Asia takes place at a perfect time, catering to the many brides and grooms who will be shopping out for that dream wedding.

Designers & there Muse
Malaga by Malini Agarwalla -Claire, Nalandda Bhandari-Pia, Ara by Riddhima & Devyani -Bhavna Vadhera & Simrita Singh ,Bhairavi Jaikishan-Kanika Dev, Anupama Dayal- Vinita & Anousha, Ritika Bhasin- Garima & Shipra, Arpan Vohra-Tina Chatwal ,Tanya Kohli -Montu Tomar

Designers


Bhairavi Jaikishan
Her charming styles with emphatically sensuous cuts makes any garment look its romantic best. The reason for her eminence is the fact that the high quality outfits are in perfect sync with international trends adapted to suit Indian lifestyle and bodies, all this at an extremely affordable price.

Collection titled"Modern Folkore: is a range of saris, lehengas and kurta sets based on traditional crafts and folk motifs. She has made use of hand embroidered cross stitch techniques in floral and scroll designs on a mix of traditional as well as modern silhouettes. Ancient phool-patti and fern motifs in striking colors embellished with resham and zari creating a fusion of an old world charm with modern opulence and grace, in Bhairavi's signature style.Fabrics used are silk georgettes, chiffons, dupion and tissue satin in a vibrant burst of colors ranging from classic ivory, peach, various shades of pink and red, tang, coral, buttercup, sunset yellow, turmeric, saffron, olive and seductive black.


Malaga by Malini Agarwalla
Malaga, by Malini Agarwalla, specializes in carefully handcrafted bags, belts, footwear and fashion jewellery of a wide range and design for women with both traditional and contemporary tastes. Rich embellishments of jewelled pieces, embroidery, beadwork and zardozi (gold threadwork) are interwoven with the use of materials such as fiber, leather and various fabrics (silk, brocade, jute, linen, denim, velvet, cotton etc.) to create a stunning array of formal and casual line of accessories for women.

Collection created by using a variety of embellishments such as flowers, kundans, sequins, beads, studs, metal pieces etc. Semi-precious stones add to the appeal of the Royale range. Detailing like embroidery on tapestry, carved wooden handles, use of flowers both silk and leather and combining different fabrics and treatments like jute, crochet, macrame and leather enhance each piece.


Nalandda Bhandari
Keeping the focus on modern, contemporary, super-confident women, her designs are ultra-feminine and chic. She brings the collection that concentrates not only on bridal wear but an overall look for a bride-to-be: clothes that she can flaunt even after marriage. It includes simple ghaghra-cholis, tunic tops and evening dresses, thus, completing the trousseau requirements. Leaving the heavy embroidered stuff she keeps the focus on minimalism that is simple yet beautiful.

Ara by Riddhima & Devyani
‘Ara’-it literally means an ornament or a piece of decoration in Persian. She is all set to sizzle at Bridal Asia with her own collection.

ARA brings an extension of the label- ARA EXCLUSIVE.- A mix of georgettes, silks and cottons with beautiful embroideries and stone work, the collection befits every occasion- formal or semi-formal. Though their collection is not truly traditional, it keeps the focus on simplicity, subtlety and elegance. In other words, ARA EXCLUSIVE adds an understated glamour to women’s wardrobe

Poonam Bhagat - Taika - WLIFW S/S 2007-08 'Sep

TAIKA by Poonam Bhagat
Take a sprig of twine , a spool of yarn and a leaf of natural fibre – throw it all in a bubbling clauldron of burnt earthen hues and stir with passion , add a glitter of burnished gold and a shimmer of antique silver , let the moonbeams dance along the wooden spatula while you stir and watch TAIKA emerge .

TAIKA , a Finnish word for “magic” , has , for over 16 years cast its own spell on women using pure natural fabrics by taking on myriad shapes to flatter and enhance the female form .
Tonal or stark but minimal embroideries , intricate surface texturing , quilting and appliqué with emphasis on styling and detailing is essential. A smattering of matt sequins is used for highlighting the garment when necessary. A nice vintage look is created for formals and a hip retro look for casuals.

Empire line dresses , sheath dresses , tunics with wide band collars , kaftan dresses and jackets in eggplant , burgundy and black handwoven tussar silks vie with each other for attention .
A range of jackets in contrasting vibrant silks , quilted and appliquéd , titillate and tease along side the more conservative and classic Churidar-kurtas and the quintessential Indian ensemble , the Sari.

Black and burgundy chanderi silks flirt with ivory peek- a – boo abstract motifs in dresses , tunics and skirts in the ‘Cherries on Coal’ collection.

Silks in rich emerald and turquoise hues balloon and gather in high waisted dresses and skirts with tonal polkas and swirls or jewel like dull pewter and bronze embroideries reinvent themselves in the “jewel Silk and Aquamarine silk” collections.

Ivory matka silks with black thread embroidery tell a “fishy” tale complemented with ochre and lavender. Black flirts with ivory and olive matka silks to tell its own fish and foul stories along with nature in the “Pearls on Coal” collection , boasting of knee length skirts, empire line and kaftan dresses and tunics .

Georgettes tie-dyed in earthy colors of rusts , burgundies , olives and browns , limes and forest greens with the quintessential black , printed and embroidered with tribal motifs inspired from the Mola tribes of Panama translate into sarees and dresses which sing an ode to femininity.
Bronze,copper and pewter tissue appliqués on chanderis form a lattice like pattern on elegant Churidar-Kurtas with crinkled silk stoles.

Ash linen trench coats , jackets , sheath dresses and pencil skirts are evocative of the “Retro” look with black geometric circular and striped motifs –embroidered and patched .
Soft georgette tunics in slate-pink , wedgewood blue , sage , ash and brown sparkle ,shine and shimmer iridescently with delicate borders of dull gold and pewter sequins scattered like “Stardust” .

And so TAIKA works its magic on discerning buyers as we sell from
various upmarket designer stores in Chennai , Kolkatta , Bangalore , Hyderabad , Mumbai and Delhi besides making forays into stores in West Palm Beach , Florida , Manhattan and Tokyo.

Aparna & Norden Wangdi’s “Back to Neverneverland “ Spring – Summer Collection 2008

Aparna & Norden Wangdi’s “Back to Neverneverland “
Spring – Summer Collection 2008

At The Chakraas, Samrat Hotel- 12 noon onwards, August 18, 2007
On August 18th 2007, Aparna & Norden Wangdi will showcase their latest collection “Back to Neverneverland” at The Chakraas, Samrat Hotel. Creating magic with their designs, Aparna & Norden Wangdi’s new collection Inspired by the omnipresent rag doll, the stuffed creature with the silly grin and wool for hair, the collection is a magical journey through childhood with its boogeymen and angels. With the ease of the infancy and the maturity of the adolescence, the collection is the utmost epitome of creativity.

ABOUT THE COLLECTION
Nostalgia is the keyword of the collection which will transport you to the best and the most memorable phase of your life. Drawing inspiration from the omnipresent rag doll, the stuffed creature with the silly grin and wool for hair, the collection is a magical journey through childhood with its cackles and cries. It is about that time in the life when your will was reason enough for you to do what you wished with no thought of what you should or should not do.
Colour defines the temperament of attire, hence the right colour is essential to bring out the feel of the outfit and in turn the entire collection. Keeping this dictum in mind, the designer duo has designed their range comprising of bright, dazzling upbeat colours of the likes of reds, pinks, oranges, sunny yellows, greens, splattered with blacks, whites and browns to infuse the collection with vibrancy.

With the playful silhouettes of short dresses, loose tops, trousers, skirts and overskirts, the collection runs amok in its vibrant colors. Layering, frills, buttons and laces are details which run through the collection in its clothes, bags and shoes. Patchworks of rag dolls with the vacant smiles on their faces, hand embroideries, smocking, hand quilting and gathering all intensify the free spirit of the age where the rag doll was your best friend.

ABOUT THE DESIGNERS

Both Aparna and Norden share a common background in the renowned NIFT, New Delhi, where they honed their early skills. After graduation it wasn’t long before they realized their dream of setting up a design studio of their very own.

Freefalling came into being in 1999, marking the culmination of their joint sojourn across a multitude of fields. The duo undertook contrasting routes in their quest to gather expertise and knowledge. Norden chose to head overseas for a first hand experience in the USA, acquainting himself in the areas of manufacturing, exports, fabrics, dyeing, printing and merchandising. Aparna, on the other hand, set about refining her skills in design in theatre, product and interiors, which proved invaluable in defining the standards of their eventual label.

The powerhouse of talent that Aparna and Norden represent is not restricted to the confines of the fashion industry. They have also extended their design expertise to a number of resorts, restaurants and stores. A noteworthy foray has been in theatre for costume design in the Indo-French opera production, The Fakir of Benaras, with a cast of hundreds.

In summing up their numerous achievements, it can be said that Norden’s flair for coordination and administration perfectly complements Aparna’s artistry and vision. The stupendous success of Freefalling stands testimony to their combined ability to inspire awe and admiration.

WLIFW Delhi, Sep 5-92007-08

Royal Mist DemiGods 2007 by Vikram Phadnis

ROYAL MIST DEMI-GODS 2007 by Vikram Phadnis at Elevate,Noida

On 25th July 2007, Wednesday night Mumbai gave a kickstart to a six-city fashion tour at a suburban café, a merry mix of new-age fashion and contemporary taste. Walking down the ramp were Rajneesh Duggal and other male models. Showcasing linen blazers, assorted jackets, waistcoat pyjamas, sherwanis, kurtas, even jeans. Cheering the men along were female models Shonal Rawat and Sanea Sheikh, Sonal, of course, accompanied by boyfriend Deepak Bajaj. And Arpita Khan came along to support her buddy Vikram. Sandip Soparrkar & girlfriend Jesse Randhawa.

Also seen was Ashok Capoor, COO, Western Region, USL. (Royal Mist Luxury Whisky, the new whisky from United Spirits Limited) & Akshaya Chauhan shaking his booty with with his wife on the floor. There were: Abhishek Mehta, Minaal Mehra, Amanpreet Wahi, Himani Tokas, Rohit, Amit, Nikhil Kumar, Manish Chopra, Pranav Hamal, and Grasim Mr. India runners-up Umar Sharief.

However it is amazing how the king and royal family are revered as demi gods. Elevate at Noida, certinaly witnessed on 27th July 08. The Fashionable Models "Demigods" as MUSE enchanted by the Fashion Designer Vikram Phadnis, from Mumbai. It sure was a new age contemporary fashion ,unfolding in a 6 city Fashion Tour Experience of the Royal Mist Demigods 2007 Collection created by Vikram Phadnis.

Kicked of in Mumbai, last night, and Delhi, (Noida at Elevate on 27th), then Chandigarh, Hyderabad, Bangalore, & Kolkatta. This Collection definitely compliments Vikram's mindset that reflects confidence, individualism, & fashion consciousness, Fashioned for the new age man.Well interpreted Demi-Godlike Sartorial Celebration of the Royal Mist Man in his various moods and occasions.

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------Toying with the idea of venturing into filmmaking for quite a while is Vikram Phadnis who will finally see his dream fructify next year. He has reportedly signed Tabu to play the lead role in his film — a role that he had even approached Madhuri Dixit to do. "Planning my film is driving me crazy," says a harrowed Vikram who is busy with the script of the film, fine tuning it. "The film won’t be based on the fashion world at all. I plan to make a film that is rich in emotions, yet visually beautiful too. And no, I won’t be doing the clothes for the film as it will be too taxing for me."
Fellow Designers Manish Malhotra & Sabyasachi Mukherjee are soon to venture into Direction as well.
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Vikram Phadnis Show Dates

25th July Mumbai
27th July Delhi
28th July Chandigarh
01st Aug Hyderabd
02st Aug Bangalore
03st Aug Kolkatta

More in depth information on this willsoon be available. We had covered a video shoot for the event clip as well. You will shortly be seeing a video link here, updated soon,stay tuned keep updated . GUARAV KAPOOR PUBLICSIT ; 9811996129

BBB Bread & Butter Barcelona 4-6 July 2007

The “tradeshow for selected brands” welcomed more than 91.000 trade visitors from all over the world in the Catalan capital.Full house! BREAD & butter defied all laws of expectancy with the BBBarcelona July 2007 and, despite the usual summer slowdown, was able to increase impressively: in comparison to July 2006, 50% more international trade visitors came to the “tradeshow for selected brands” held in the Catalan capital, and even in comparison to this years’ winter event in January, BBBarcelona was able to report a 10% visitor increase!Everywhere you looked, only pleased faces: the large visitor crowd in no way affected the situation at the entrances – everything remained relaxed. Karl-Heinz Müller: “To invest in the ACTIVE GUEST MANAGEMENT was one of the best ideas we had. Our guests were able to gain access to the grounds easily and quickly, and, as a result, use their time efficiently.” Only shortly after the event was opened, the exhibitors enjoyed a tremendously high visitor frequency at their stands.Concentrating on Barcelona as the single B&b tradeshow venue in Europe proved a good move for all sides: more visitors came from the various countries, and also the general internationality (of the event) was higher than in Winter 2007. In addition to the Spanish visitors, the BBBarcelona recorded 65% international visitorsfrom 99 nations.


The number of German visitors is especially noteworthy: almost 10% of the guests came from Germany, which, in comparison to July 2006 indicates an increase of 68%. In general, noticeably more visitors from non-European countries came: such as, for instance, 50% more Russian visitors. Japan, too, showed considerable growth. Also the presence of the international press is worth mentioning: BBBarcelona was host to more than 3000 media representatives from all over the world.

The tradeshow had much to offer: shows by Custo, Ed Hardy, Freesoul, G-Star, Pepe and the graduates of the Escuela Superior de Moda y DisenÐo Felicidad Duce in Barcelona, special events by, for example, Havaianas, Marc Ecko, Timezone and Wrangler as well as the exhibition of the “7th letter crew”. The STUDIO.V set new quality standards with its new designers, more than 40 international collections and a monumental show. The Boss company also came to Barcelona and presented the Boss Orange line to the international audience on Friday evening at the Torero arena „Plaza de toros Monumental de Barcelona”. To top it all off, BREAD & butter hosted the Closing Party at “La Caseta” – here, the B&b crew and their guests celebrated three successful tradeshow days at the beautiful outdoor location with its magnificent view over the harbor of Barcelona.

For the next BBBarcelona which will take place from January 16 – 18, 2008, B&b plans to expand considerably: the January event will include the halls 6 and 7, the Mies van der Rohe Pavillon and the Palao Nacional as well as the entire outdoor area above the existing grounds. Karl-Heinz Müller: “We can imagine providing the STUDIO and the BB.DESIGN with an adequate home by locating both in the graceful Palao Nacional. We would like to use the Mies van der Rohe Pavillon – in my opinion the most beautiful building in the world – for exhibitions which would fit the tone set of this beautiful edifice or for the launch of a high-quality brand. For the outside premises we can envision grand displays or installations. Besides, more and more brands are interested in also presenting themselves outside the halls – through the expansion of the grounds we are able to meet their needs.”

Moreover, BREAD & butter will launch BREAD & BUTTER SOURCING in January 2008. Karl-Heinz Müller: “BBBarcelona is the largest and most important European tradeshow for denim, urban wear and sportswear. Both in January and in July, the entire industry meets in Barcelona and uses the tradeshow as a communication platform. Also, textile producers and other closely-related sectors come to Barcelona to establish the first contact and consultations with their partners. And so it is only consequent to integrate the precursory elements into the BBBarcelona. Even now, this July, the established Denim Mill “Ortanadolu” from Turkey as well as the “Interwashing Group” from Italy were present as exhibitors. A second time participator was the renowned Laundry Martelli in the Hotel Fira Palace not far from the fairgrounds. All were well-pleased with the response.

Karl-Heinz Müller continues: “Our intent was well-received by the representatives of the relevant areas. BREAD & BUTTER SOURCING will take place in hall 6, above the known grounds. Here, we envision textiles, ingredients, laundries, finishing, as well as all relevant preliminary sectors.” According to the B&b strategy, the firms will be carefully selected inernationally. K.-H. Müller: “We focus on the best in each sector and can foresee approximately 100 exhibitors. We will be able, for instance, to consider a maximum of 8-10 established Denim fabricants. Basically, it is important to us that the companies appreciate and respect each other.”

Karl-Heinz Müller further: “The existing grounds are bursting at the seams. To efficiently facilitate all existing potential, we simply need more space and place. The potential in the high-value sportswear sector is far from being exhausted. Expanding the grounds offers great possibilities, which we intend to utilize without loosing sight of quality – quantitative growth was never our interest.”

You have good reason to look forward to 2008, when the “tradeshow for selected brands”, from January 16 – 18, summons you once again to the Catalan capital. Karl-Heinz Müller concludes: “The BBBarcelona is a MUST for all professionals of the sector, and not merely in order to see the upcoming collections – BBBarcelona is a “Fashion Festival”, where lifestyle and trends are made to come alive – and so offers an inexhaustible source of inspiration.” July 2007

'Turkish Delight' goes to Rome - Pria Kataria Puri

'Turkish Delight' goes to Rome.

Mumbai 29th June



Alta Roma Fashion week invites Designer Pria Kataria Puri



Mumbai, 29 June 2007: Alta Roma, one of Italy's most prestigious fashion weeks invites Pria Kataria Puri. To be held in Rome, 9 th July 2007, Pria Kataria will show case an extension of the collection 'Turkish Delight' the fall winter collection which she also show cased at the Lakme Fashion Week 2007. The collection inspired by Istanbul, primarily the Topkai Sarai palace in Istanbul stresses on prints. As always all the outfits have her trademark stamp of unabashed glamour!



The designer hosted a media preview of her collection here today at Olive bar and Kitchen. Her model friends such as ex miss india shruti sharma, southern siren jasmin dawda, the orginal oomph girl viveka babajee, socialite kahkashan patel etc turned up for the preview in her outfits which will be showcased at the Alta Roma Fashion Week.



Alta Roma was formed in 1998 to promote the image of Rome on the international fashion circuit. Its institutional partners are the Chamber of Commerce, the Municipality of Rome and the Regione Lazio. Alta Roma epitomizes fashion, whether it is a question of new trends or undying legends, thus giving designers a unique opportunity to express themselves through the creation of magnificent masterpieces. It is a perfect platform for Pria Kataria Puri, one of the original proponents of Indian 'nouvelle couture' a perfect platform for Pria Kataria Puri.



Pria's clothes have draped divas across Europe, India, the Middle East and America, with the Alta Roma Fashion Week one can expect some new international buzz for her.



Pria is delighted and honored with the invitation. " I am excited about participating at a new fashion week and curious about the response my clothes with generate. I have been selling in Europe for a few years now, but it's my first time participating in a European fashion week. I do hope I can dazzle then with my occidental couture. I would also like to thank Lakme Fashion week for this opportunity and it was after showcasing my collection at LFW that I got this invite" says Pria Kataria Puri.



Pria Kataria Puri's creations are available at Aza and Kimaya in Bombay. Pria runs her fashion business across, Delhi, Mumbai and the Middle East and has recently launched her store "Sosha" in Kuwait.

Rome Fashion Week

Neeta Lulla and Pria Kataria Puri showcased their autumn winter collection at Rome Fashion Week

July 9-13, 2007




Noted designers, Neeta Lulla and Pria K Puri have been invited to showcase their Autumn-winter collection at the Rome fashion week this July. The designers have been selected after LFW Advisory Board’s decision by Alta Roma, the institution that promotes Rome’s culture on the international fashion scene.



Obviously, such a selection wouldn’t have been figured if these designers hadn’t been well received with their work at the LFW Autumn-winter 2007. Says Pria K Puri, designer and winner of Bharat Yuv Ratna and Bharat Vikas awards for designing women’s wear, “My business has tripled since LFW. I had orders from various Indian and five international buyers – two of them from Middle east; I have also started retailing at stores like Amara, Aza and Kimaya. And I’m in talks with an agent in Paris!” While Pria can’t stop gushing about her achievements, Neeta is much sober in her acceptance. She says, “It felt really good that my collection was very received and the response was brilliant. With just my first fashion week ever, being invited to showcase in Rome is quite a high!”



So, what are their collections going to be about? Both designers will be presenting their LFW collections but with a little more winter-appropriate wear. “For Indian audiences, with Turkish Delights, I concentrated more on autumn, than on winter. Though I’ll be taking a few outfits from my LFW collection, I’ll be adding a few more outfits that will befit the winter expectations in Europe,” says Pria. Neeta seconds this, “My collection will be an extension of the LFW Female infanticide collection. Since the concept was well received and of course, it is really close to my heart, I want to take it forward to Rome. I’ll be adding a few outfits to the collection.”



While this isn’t the first time that Indian designers are going to Rome, this is definitely going to be one thing to look out for.


Neeta Lulla and Pria Kataria Puri showcased their autumn winter collection at Rome Fashion Week scheduled from July 9-13, 2007 in Rome. The designers are selected based on the decision made by the Lakme Fashion Week [LFW] Advisory Board, enabling Lakme Fashion Week to integrate India into the global fashion world.



Pria Kataria Puri will be showcasing an extension of her LFW collection. "At LFW, I showcased more of fall, and less winter. There were light fabrics and no woolens or velvets. In Rome, the concentration would be on winter wear. There will be a lot of cocktail dresses, jackets and coats as winter in Europe is synonymous with Christmas and New Year festivities. I used some interesting prints in my 'Turkish Delight' collection at LFW; I plan to carry that forward into this collection with some new styling elements," she reveals. "My expectations from Rome Fashion Week are business and exposure. I do not know if it will generate immediate business or take its time but the collection would create an awareness of our product."



Neeta Lulla plans to showcase her fall winter collection in Rome. Playing with prints from Rajasthan and Punjab, color flirts with cut and design. The garments bear an Indian influence aesthetically proven with the fabrics etched in carvings [cutwork, quilting, colors and embroidery] while the silhouettes give it a global appeal. "It is a good platform to be seen at various fashion weeks, especially on international shores. LFW plays a pivotal role in taking Indian designers to international markets; indeed a commendable effort", she enthuses.


Announcing their participation, Anil Chopra, VP Lakme Lever said, "The global cross-over with LFW and Alta Roma is an initiative towards providing an attractive platform for designers. As part of this initiative, Italian designer Giovanni Cavagna showcased his winter collection at LFW last season." According to Consuelo Aranyi, Alta Roma, "Alta Roma plays an important role in promoting the "Made in Italy" brand world over. With this exchange program, Italy and India will witness an excellent exchange of talent and creativity."


LFW witnessed the first of its exchange program with Prêt a Porter, where as part of this fashionable business association, designers from Parisian fashion house Leonard Paris and French designer Nathalie Garcon showcased on the runways of LFW Spring Summer 2007. As a part of this exchange program, Narendra Kumar Ahmed and Wendell Rodricks will present on the runways of PAPP in September 2007.

RAFW

RAFW Spring Summer 2007/08 Collections at Circular Quay in Sydney have been confirmed for Monday 30 April - Friday 4 May 2007.

Just under two weeks to go until Rosemount Australian Fashion Week (RAFW) presents the Spring Summer 2007/08 Collections at Sydney's spectacular Circular Quay from Monday 30 April to Friday 4 May 2007. With a long list of international visitors confirmed, the style-packed schedule will showcase an average of ten shows a day across the five days alongside a multitude of exhibitors for the world to see. Get ready Sydney for the fashion event that everyone is quite literally talking about!

To date there are exactly 198 designer labels showing as part of the week and growing.

IMG FASHION - The globally connected team behind Rosemount Australian Fashion Week
Schedule

Following all the intrigue and speculation, the five-day schedule featuring several generations of the region's best talent is now live. The schedule is a great credit to our industry's growing maturity, featuring Alex Perry, Lisa Ho, Zambesi and Zimmermann alongside rising stars Alice McCall, Jayson Brunsdon, Josh Goot, Ksubi, and sass & bide. Emerging talents Cybele, Gail Sorronda and Jessie Hill as well as a multitude of brands in The Source and showrooms will also show.

Designers
Alex Perry, Alice McCall, amar, Anna Thomas, Annah Stretton, AnnieWho, Arabella Ramsay, ARTSU, blanc+delta, Brigid McLaughlin, c & m - camilla and marc, Camilla and Marc, Constance & Violet, Cybèle, Dev r Nil, Dhini, Fischer von Meszlenyi, Fleur Wood , GEORGE WU , Gina Kim , GINGER & SMART , High Tea with Mrs Woo , Jessie Hill , Josh Goot , Joveeba , Kirrily Johnston , Kornerd , Lee Mathews Workroom , Leonard St. , LIFEwithBIRD , Lisa Ho , Madame Marie , Marnie Skillings , Marsha Vetolskiy , Matthew Eager , Maurie and Eve ,Melly , Milk & Honey , Nicola Finetti , Piper Lane , Rachel Gilbert Sydney , Rahul & Firdos , Romance Was Born , Sewn , Shakuhachi , ShowOff , Silence is Golden , Stephanie Cranford , Subfusco , The Cassette Society , Thousand Reasons , Trimapee , tú , United Constructions , Xenheist , Zimmermann

Exhibitors
Aime Cristie ,Andy Warhol ,Antons ,Arjun ,BelleBika ,Benedict House ,Bromelli ,By Malene Birger ,Calypso Flash ,Charmaine Baltis ,Chitra's Closet ,Christina Mclean ,Colcci ,Deluxe Accessories ,Designedge ,Desigual ,Dev r Nil ,Emobi ,Epoqu ,Estilo ,Francesca Fashions ,French Seams ,Ghost & Lola ,Gisu ,Gordius Mak ,Graham & Spencer ,Gregory Bolton ,Gypsy 05 ,Hannah Macleod ,Hue Le Designs ,Inksoffjohn ,jane&eleni ,Josua Andreas ,Juicy Bear Tees ,KD'es ,Kimono Collections ,Kiraly ,Kitte Accessories Pty LTD ,Kolchak ,Kooey ,KV Reyes ,Lazybones ,Leoni & Vonk ,Lisa Brown ,Lofli Denim ,Lola & Bailey ,Lotus Collection ,Love from Lucy ,Manik Mercian ,MiiRA ,Milk & Honey ,Millicent Russell ,Mr Julius ,Natalie Cutcliffe Designs ,Noro ,Paperbark Woman ,Pomegranate ,Rahual & Firdos ,Riley Burnett ,Rossibennetti ,Rowan Sable ,Rush Me ,Sameunderneath ,Secret Wardrobe ,Shardie ,Sukimoo ,Susie Reid ,Tegan Lane ,Velvet Womens & Mens ,Zimzala

Venue;Circular Quay, Sydney's renowned gateway to one of the most beautiful harbours in the world, will this year play host to Rosemount Australian Fashion Week (RAFW). The site boasts unspoilt panoramic views of the Sydney Opera House and the city skyline. Set in the heart of Sydney's historic Sydney Cove at the foot of the Harbour Bridge, the event is readily accessible via ferry, taxi, bus or train and the surrounding precinct offers leading arts and entertainment venues, fine dining, unique shopping experiences and many other popular attractions. For the forthcoming Spring Summer 2007/08 Collections, RAFW will be totally redesigned with enhanced venue configurations applied to the Circular Quay precinct to complement the spectacular harbour side space.

PartnersPrincipal Partners: Rosemount Naming Rights Partner, Government Partners: Austrade Government Partner in Sydney, New South Wales Major Events Board Government Partner in Sydney , NSW Department of State and Regional Development Government Partner in Sydney , Sydney Government Partner in Sydney. Premium Partners: Domayne Official Furniture , M.A.C Cosmetics Official Make Up , MasterCard Official Payment Brand , Motorola Mobile Phone of Choice , National Australia Bank Official Banking Partner , Radisson Plaza Hotel Sydney Official Hotel , Redken 5th Avenue NYC Official Hair Stylist , Thai Airways International Official Airline, Product Partners: Crown Lager Official Premium Beer , DHL Official Logistics Provider , Pommery Official Champagne , Red Bull Official Energy Drink , Sanpellegrino Official Water and Soft Drink , SKYY Vodka Official Vodka , Yellowglen Pinot Noir Chardonnay Official Sparkling Wine. Supporting Partners: Lee Jeans Official Supplier of Ushers’ uniforms. Promotional Partners: EYE , Getty Images

The AFW National Selection Panel members are: Belinda Seper BELINDA / CORNER SHOP , Fiona Petty CACTUS JAM , Collette Dinnigan COLLETTE DINNIGAN , Colette Garnsey DAVID JONES , Alison Veness-McGourty HARPER'S BAZAAR , Judith Cook INSTYLE ,Jackie Frank MARIE CLAIRE , Amanda Briskin MIMCO , Robert Boutin MYER , Shantha Cokis PERISCOPE , Sally King ULTRA SUITE , Kirstie Clements VOGUE , Nicole Zimmermann ZIMMERMANN

NATIONAL ADVISORY BOARD:CHAIR PERSON Simon P LockIMG FASHION , DESIGNERS Collette Dinnigan COLLETTE DINNIGAN, Amanda Briskin MIMCO, Nicole Zimmermann ZIMMERMANN ,BUYERS Belinda Seper BELINDA / CORNER SHOP, Fiona Petty CACTUS JAM , Colette Garnsey DAVID JONES ,Robert Boutin MYER ,MEDIA ,Alison Veness-McGourty HARPER'S BAZAAR ,Judith Cook INSTYLE ,Jackie Frank MARIE CLAIRE ,Kirstie Clements VOGUE

Rosemount Australian Fashion Week (RAFW) is an exclusive industry only event, made accessible to registered buyers, agents, media and other fashion industry representatives.

RAFW - Rosemount Australian Fashion Week, Sydney - RAHUL & FIRDOS.

RAFW - Rosemount Australian Fashion Week, Sydney

Rahul Mishra & Samar Firdos

DESIGNS
In the process of design we have to provide answers for a rather pressing concern – how to create contemporary forms of expression that reinforce rather than destroy links with the past – to preserve the traditional idiom and maintain its relevance with a fresh design aesthetic. To enhance, integrate and strengthen traditional textiles with the contemporary design keeping the aesthetics of the traditional fabric of Bhagalpur and bandhini of Bhuj. The main focus is on value addition and augmenting the demand of handloom products and bandhini. Also this collection represents the responsibility to save our Indian Textile Heritage along with giving employment to the craft persons and weavers of our country.

PRODUCT INNOVATION
Value addition in the fabric as required for functionality, in terms of surface embellishments or printing. Suitable designs in fabric and garment, keeping the clients in mind.
The vision of this project is to promote hand looms in domestic and international markets where the machines are threats, in terms of efficiency, capacity and Quality.
For the bandhini garments the craft used was elasticity of the garment so that one size could fit different sizes.

QUALITY OF THE PRODUCT
Emphasis has been put on durability of every product. High quality of finishing and lasting color dyes, plus weaves that make the fabric stronger. The silk has been woven in such a way that it can be used in summer. The tactile feel is luxurious. Color combinations are sophisticated and elegant.

THE CUTS
The whole collection is based on the user demand. The silhouettes are basic, but the emphasis has been given on the method of construction through use of unconventional techniques. The garments are dresses, evening gowns, tunics etc.

We have tried to engineer the garment by eliminating the darts from the garment and made it in a way that can fit to various sizes. The garments designed are for the Spring Summer, 07’. Basically we have used dresses that are comfortable and fit well with the aesthetic value.

SMIRNOFF BLACK EXPRESSIONS BY ARJUN KHANNA, DELHI

Smirnoff Black Couture Pour Homme by Arjun Khanna

The Character - Smiroff Black, Born in a copper pot-still that is over a hundred years old, Smirnoff Black is a unique vodka with unique character. It harkens back to the time of the Czars, when all vodka was created in small batches. Smirnoff Black No. 55 is a tribute by Smirnoff to the traditional copper-pot distillation so enjoyed by Russia's aristocracy and Tzars, yet combining with modern methods of production.

Arjun Khanna's Smirnoff Black Couture Pour Homme captures the essence of Russian passion through a blockbuster all-male collection held at The Grand on Thursday evening 19 April, design and fabric being the highlights. Smirnoff Black No. 55, using the Russian tradition of small batch, copper pot distillation to create vodka with a distinct character. This high end luxury couture evolves from Smirnoff Black's partnership with veteran Menswear Designer Arjun Khanna to give expression to the Smirnoff Black brand and reflect its Russian passion.
Arjun Khanna's unabashed liking for men. As a market. Arjun is one of the few designers in India who actually make clothes for the male population. Since census statistics claim that there are more of us in this country than there are women, you'd thing there'd be more choice for us. Hell, no. For every men's wear collection at Fashion Week, there are fifteen for the female form. At Arjun's show, there are a few women on the ramp, but they are incidental. It's the men in jackets and boots who call the shots. Well, almost.

Collection - The Collection is inspired by Russia's Cossack and Siberian looks. The detailing, embellishments and trimming reflect the Russian theme. Since there's a Russian theme to the evening, it's a troupe of Cossack dancers in their jackboots who have the crowd clapping. Evening's sponsored by Smirnoff Black, giving a twist to the term Black Russian.

Delhi, April 19: After-Party rocked till 3 a.m. Smirnoff Black Couture Pour Homme bash at The Grand.
Guests were Asif Adil, Santosh Kanekar ,Vijay Arora ,Divya Gurware ,Grasim Mr. India runners-up Umar Sharif, Amrita Arora ,Isha Kopikar ,Rohit Sakhuja ,Gaurav Gupta, Designers Varun Bahl ,Suneet Varma ,Sushma Bharadwaj ,Hans Sachdev , Samarth ,Akshaya Chauhan ,Models Ajay Balhara, Sahil Shroff, Gautam Bhirani, Siddharth Malhotra, Rajat Chanderilal, and Tarun Arora .

Event Timings: 8.30 pm - The Perfect Serve, 10.00 pm - Unveiling of the Collection, 10.30 pm - Black Release Party.

With his new Menswear Collection, Arjun managed to bring a similar sense of irresistibility back home to the runway. "Smirnoff Black Couture Pour Homme," the title of his latest collection, suggested a dialogue between Smirnoff Black vodka and Russia's Cossack-Siberian heritage. Silhouettes. Narrow trousers, sherwanis and bandhgalas had his signature flair. The infusion of evening details—fine crushed velvets, wools, silks, and leather texturized with suede cutwork and embroidery.

Rajneesh Duggal wearing midnight black bandhgala with a tasseled embroidered shawl had opulent connotations. Post-Dinner : heightened with DJ Pearl .On Serve were: Russian Passion and Siberian Frost. Talking about Smirnoff Black's association with Arjun Khanna, Asif Adil, Managing Director, Diageo India, said, "Smirnoff Black has been crafted to offer an original taste experience that can be enjoyed neat, frozen or in cocktails. Similarly, the overall styling and surface treatment of the Smirnoff Black Pour Homme collection are reminiscent of Cossack glory while superb tailoring and bold cuts brings one back to modern styling."

The overall styling and surface treatment of the collection are reminiscent of the Cossack glory while superb tailoring and bold cuts bring one back to modern day trends.

Taking the garments into another level of sublime yet avant-garde, there is an element of bold fun in the design that runs through the entire line. Arjun delivers a winning collection once again with unconventional twists given to timeless silhouettes. Variations on interestingly cut trousers complete the look of flamboyance for the man who has a passion for classic yet "new age" fashion!

Arjun Khanna's forte has always been impeccable, high end tailored looks for luxury couture garments.
Crushed velvets, wools, silks, leather, and suede cutwork, Arjun's models intend to set out on a Russian Odyssey. Expect luxury couture garments in his signature style comes forth in the varied silhouettes. i.e. the trademark "Arjun Khanna Bundgala", single and double breasted jackets, suits, sherwanis, and flamboyant trousers. Arjun's powers of translation transform even the cheesiest souvenirs into covetable pieces; there will be nothing folksy about the detailing, embellishments and trimming, heightened by the play with 'black' , black aubergine, black blue, black teal, with the linings in 'shot black'.

Like his last superhit collection "The New Indian Maharaja", Arjun has successfully brought together the domain of creativity and formal attire design by merging them into new dynamic styles to once again present new fashion statements and versatile style attitudes for men.

In keeping with his signature looks, the collection has a structured, tailored look but with a touch of cool funk where the realm of passion and skill for design intersect. The accent on Black makes a bold new statement this season.
According to Arjun Khanna, "Today men are more adventurous with their wardrobe and dress with remarkable intelligence and awareness. Fashion and comfort are emphasized not only at the physical level but also in the emotional acceptance of good looks and taste, reflecting a feeling of self confidence."


Mumbai
The SMIRNOFF BLACK COUTURE POUR HOMME by Arjun Khanna unveiled on 3rd February 2007 in Mumbai at Hilton Towers at a Fashion Extravaganza to launch Smirnoff Black. Minissha Lamba looked lovely in a polka-dotted creation, and Mahima Chaudhary too came out of self-imposed hibernation for the do. Also present were the beauteous Simone Singh and hubby Fahad Samar, Queenie Dhody and other society butterflies.


Arjun Khanna

From textbooks filled with doodles of collars, cuffs women's faces later translate into stylish 'fashion illustrations' creating collections. The romance gave birth to the ARJUN KHANNA label - a passionate love affair with Fashion. A London graduate, Arjun established his label in Bombay, in 1990. With a belief that clothes should be beautiful, classic and wearable, Flatter the human form, not detract from it, and enhance the wearer's personality. The Label maintains a trademark of exquisite embroidery, fine finish & clean styling that is contemporary, ensuring that his garments become classics. Clothes breather that very Reminiscent of Indian Antiquity. Retaining contemporary style; his usage of colors & decorative detailing combined to form the unmistakable Arjun Khanna signature style. Label dresses both women and men with equal finesse. Being the first to start men's wear in the country, Always considered very avant-garde in his vision, Arjun truly has the essence of style, The Arjun Khanna label has become a name to reckon with today.

Perfect Relations

Perfect Relations is South Asia's top image management and communications consulting firm having over 13 years' experience in providing image solutions to the most diverse clientele. A full service agency with media and industry specialists.with offices in major cities. A founder partner of Perfect Relations, Dilip Cherian is widely regarded as Indias Image guru. A columnist , Former editor of Business India , Member of Board of Governors in Advertising Standard Council of India, The Governing Council of the National Institute of Design & member of the National Board of Film Censors. Bobby Kewalramani Co-founder and Chief Executive Officer of Perfect Relations, Bobby is responsible for managing all operations of the company globally and is the interface of the Agency - Client relationship. Valerie Pinto joined Perfect Relations in 1997 as an Image Executive ,Meera Krishnan with over 10 years' experience in communication field. Her strengths in this business derive from her extensive experience in developing marketing & communication strategies, Risha Dhingra with a rich experience of over five years in Perfect Relations, Risha has managed public relations campaigns for a diverse portfolio of clients , Devdarshan Chakrabortyy has close to 15 years of experience in the communications industry, working with leading advertising and public relations firms of the country. He has been a strategy advisor and consultant for Advertising, PR and Marketing Communications

Smirnoff

For over a century, SMIRNOFF(r) has produced premium quality, triple-distilled vodka. Today, SMIRNOFF(r) is the world's number one premium distilled spirit, with distribution in 130 countries and a number of popular products, including SMIRNOFF ICE , the world's leading ready-to-drink alcohol beverage, SMIRNOFF BLACK ICE and the SMIRNOFF TWIST(tm) flavored vodkas.
SmirnOff Black No.55

Diageo India launched Smirnoff Black No 55 vodka in the Indian market on February 3 this year, giving it a brand in the super-premium segment of the white spirits market. Smirnoff Black is imported from Russia, as it is one of the few premium vodkas to be made and bottled in Russia using traditional methods. For the launch, Diageo has roped in fashion designer Arjun Khanna, who launches a luxury couture collection using rich fabrics, wool, fur and velvet. The brand will be first introduced in Tamil Nadu and Kerala, followed by Uttar Pradesh. Asif Adil, MD, Diageo said, "With Smirnoff Black, we are launching an authentic Russian brand using fashion as a platform and Captain Morgan will help revolutionise the Indian rum market." Smirnoff Black is being positioned as the super-premium vodka (priced at Rs 1,450 for a 70 cl bottle) and in India will compete with Moet Henessey's Belvedere and V&S's Absolut. Diageo has an array of activities lined up to promote the product and intends to do shows with Khanna in Hyderabad, Delhi, Lucknow and Amritsar apart from Mumbai.

Diageo launched a stylish new bottle for Smirnoff Black No. 55 vodka; the premium vodka from the Smirnoff portfolio, which is made using a centuries-old method of copper pot distillation*.

As a result of the authentic copper pot distillation used to make Smirnoff Black, the vodka has a distinctive mellow character with a lasting, rounded smoothness and is often enjoyed neat or frozen in martinis. Due to the intensity of its character, it is also well suited to shorter cocktails.

Editorial Coverage & Information Compiled and Revised by Gaurav Kapoor (Publicist, Editor) EDM Magazine / TFW -The Fashion Weekend (Public Relations ), Media Publicist. Email. Varuag_design@yahoo.com Cel.. 9811996129

Check above for Delhi & for Mumbai Event Pics with SmirnOff Black No.55 Bottle, and Advertisement Campaign by JWT for SmirnOff (print campaign) India for Smirnoff Green Apple Twist shows it's the same old story but with a new twist. Ads and credits inside.) - Credits:Agency: JWT INDIA Creative Director: Senthil Kumar & Debu PurkayashtaArt Director: Debu Purkayashta & Hital Pandya , Copywriter: Senthil Kumar & Arkadyuti Basu

Fashion Evening titled "Sumptuous Streets" on Friday-13th April 07 at Pegs N Pints, Forte Grand, New Delhi

Fashion Evening titled "Sumptuous Streets" on Friday-13th April 07 at Pegs N Pints, Forte Grand, New Delhi
Pegs N Pints - the split-level bar in Chanakya Puri - was all set to host the fashion and fun filled evening which had three sequences with three different themes Where the fashion runway met the dance floor as club goers dance to high-energy music and watched city models strut the latest look and style

We were happy to be a part of the Show and Fun. As Media Publicist's we were invited at the Show. Much pleased with the whole idea of Show and Drinks at a PNP. I gathered my video and camera and rolled down to the venue where consumed lot of drinks, Since (The drinks and food were on the house.) and danced the floor of with one of my buddies. Next to me was Rohit Bal in his full mood swing dancing and sharing much talks with everyone on the floor.
Intimate talks and Professional discussions, with eyes wandering everywhere Good for everyone I guess.
This Show was held by young NIFT Fashion student Designer's Rashmi and Mayank. at Pegs and Pints, as the couturier styled their look for the paparazzi and gave them invaluable advice.

Seen at the Event were Rohit Bal and Nikhil Khanna ,City models Nazneen and Vikram Sahaiwere. Couturier Rohit Bal was present to judge the show and award the most creative acts.

After a Belly dancing act by Meher Malik, the Runaway show kicked off; There was everyone on the dance floor holding on to their drinks, shaking their booty on the music spun by DJ Vaibhav. While designers presented their showcase collection.

"This should make the pub more fashion-friendly"- with cool music and lighting effects, Pegs N Pints sure has a great deal to offer to the fashion community!

Our Belly Dancer Meher Malik, who is presently learning salsa at the Salsa India Dance Company (SIDC), also teaches belly dancing . Says Meher, "People have a lot of pre-conceived notions about this dance, that they need to get rid of. There are women, who come to me wanting to learn this art form simply to impress their hubbies with some 'enticing' moves," says she. This exotic dance not only makes you feel confidant but also ultra-feminine, adds Meher. Unlike other dance forms where you need to have a partner, the fluidity of this sensual dance, gives you the freedom to do your own thing.

Paparazzi mingled with guests. City's party pack perched on their heels to get a glimpse of funky apparel, leggy models and the requisite ogling dudes. The bare-chested male models in shorts and linen trousers elicited wolf whistles while miniskirt-clad babes sent the men into overdrive! & Not to Miss the Belly Dancer. Ooh la la. (Awesome Dance)

It was the Celebration of a Fashion Evening

Gaurav Kapoor Publicist Cel..9811996129 Email. the_edimag@yahoo.com

Leonard St : Amanda McCarthy RAWF Rosemount Australian Fashion Week 1008

Leonard St : Amanda McCarthy RAWF Rosemount Australian Fashion Week 1008

Designer Amanda McCarthy is trained in sculpture, has a background in fashion, and began her label Leonard St in late 2004. Leonard St is inspired by its name sake, a hotchpotch street in London’s east end where wealth and poverty collide.It is lined with galleries and has pubs on every corner, street art abounds and individual style is free to evolve.Leonard St offers clean lines, sharp shapes and elegant silhouettes, a metropolitan survival fashion kit.The collections are a blend of the highly feminine and street smart style. Spring Summer 2008 balances urban khakis with retro floral and a touch of picnic at hanging rock feminine ivory voiles.

Stockists: NSW Dragonfly, McLean & Page, Klimt & Me, Anaki, Glamourpuss, Frolic, Cuiuli, Bamboostik, Enhance U, Pinc VIC Cactus Jam, Fat, Tienda, Lulu, The Dressing Room Emporium, Shuba, Swank WA Atlas, Saints, Soul Sisters, SA CHilli Mint, Moloko QQ, Eve Boutique Tas Retail Therapy, QLD Bessie Head, Lotus 76, I hate My Skirt

Media Publicist ; Gaurav Kapoor, TFW / EDM / Studio Varuag, New Delhi - 110027, India Cel..9811996129 Email. varuag_design@yahoo.com