Day 2, May 4,2010, RAFW - Rosemount Australian Fashion Week

Camilla and Marc
09:00 AM

A brother and sister duo is the driving force behind label ‘camilla and marc’. Although only established this year, the team have always existed in philosophy.

The label is based on strong ethics of tailoring and a firm sense of history.

Since graduating from the Whitehouse Institute of Design in 2002, Camilla was awarded a scholarship to pursue a master’s degree in Florence, Italy.

In January this year, Camilla was invited to present her collection as part of the inaugural Cruise Fashion Week and walked away with the winning prize, a fully sponsored show to launch her label on return from Italy.

Marc brings something different to the partnership. He is a qualified Engineer and is near completing a Masters of Commerce.

The labels initial collection is modest but selective. Both designers believe in building a strong foundation in the marketplace. Quality and uniqueness is the key to the range.


Rosemount Australian Fashion Week - Off-site show
camilla and marc -Individual designer show - Spring Summer 2010/11 Collection
Tuesday May 4 / 9am / 467 Pitt St, Haymarket

VISION OPPORTUNITY:
- Spring Summer runway presentation of camilla and marc’s Spring Summer 2010/11 Collection in Parisian style salon room
- Designers Camilla Freeman-Topper and Marc Freeman
- Front row celebrity attendance of Sydney ‘it’ girls including Lara Bingle, Gracie Otto, Kate Waterhouse
- Globally inspired collection featuring bright colour & print
- Swimwear collection also featured
- Debut of camilla and marc accessories line – Jewellery, Bags, Shoes


Camilla and Marc for Blackberry
Camilla and Marc are making digital fashion history this week, being the first Australian designers to launch a Blackberry application. The application that launched yesterday not only provides its users with Camilla and Marc information while on the move but also includes a blog, wish list section and an online shop.

The most exciting part of the Blackberry application however is the alliance with RAFW with its users having the opportunity to purchase limited edition items as they come down the runway at the Camilla and Marc collection on the 4th of May.

Marc Freeman says of the application, “We are completely addicted to our BlackBerry’s as well as the use of mobile apps and have always seen the BlackBerry brand as an unbeatable pioneer in mobile technology. With this app we wanted to push these boundaries and become the first to offer exclusive limited edition items to purchase during our fashion week show as well as providing our fans and loyal customers the option to buy Camilla and Marc as and when they desire.”

To download the application simply visit the Camilla and Marc website www.camillaandmarc.com/blackberry or log on to the BlackBerry App store. The first 1,000 users will also have the opportunity to access the exclusive Camilla and Marc BlackBerry Messenger group.


Zimmerman
10:00 AM

This quintessentially Australian label stays true to its original vision: sophisticated femininity, strong silhouettes, clever colour combinations and delicate original prints.

Sisters Nicky and Simone Zimmermann founded their eponymous label in 1991. They fast won a loyal following – smart, sartorially savvy women with an eye for quality fabrics and clever cutting.

Maintaining a reputation for being elevated yet casual, confident with a twist of fun; there’s a certain energy and lightness to a Zimmermann piece that you won’t find elsewhere.

Zimmermann present their ready-to-wear collections each year at Australian Fashion Week (May), and the Miami Swim Fair (July) in the US. They maintain showrooms in Sydney, London and New York and most recently have opened a Spring/Summer concept store in SOHO, NYC.

Internationally, Zimmermann has focused on swimwear, which found its footing with the fashion elite. Zimmermann swimwear’s bold original prints, beautifully made one-pieces and sculptural bikinis create a new point of reference in flattering, sexy and stylish swimwear. As the Sydney Morning Herald so nicely puts it,

“If Sydney was personified, she’d be bronzed, brazen and…wearing a Zimmermann bikini, so synonymous has the sunny label become with Australian style.”

The success of the swimwear resulted in increasing demand from international retailers and press for Zimmermann to make ready to wear collections available outside of Australia. In 2007, Zimmermann launched tightly edited collections to the Northern Hemisphere market to great success.

Nationally and abroad, the label receives extensive and enthusiastic editorial coverage and has graced the pages of magazines including: Vogue, Harpers Bazaar, Elle, W, Glamour, Nylon and Marie Claire. It’s also been a regular feature in international swimwear bible, Sport Illustrated.

The collections are stocked in stores internationally. USA stockists include the iconic Barney’s, Saks, Bloomingdales, Henri Bendel and in-the-know fashion chains such as Intermix and Hilary Rush. Zimmermann is also featured on the world’s premier online stores such as Net-A-Porter and ShopBop. And the likes of fashion houses Marks & Spencer (UK) and Be Be (US) have commissioned Zimmermann to develop in-house lines of swimwear with future international collaborations currently in the pipeline.

In Australia, Zimmermann maintains 12 stand-alone stores in Sydney, Melbourne, Brisbane and the Gold Coast, working with the highly acclaimed designer Don McQualter to create seductive and dynamic retail destinations.

In 2008 Zimmermann also launched their online boutique at www.zimmermannwear.com. David Jones and other high-end retailers stock the ready-to-wear and swimwear lines.


Sara Phillips
11:00 AM

Using her signature youthful wit Sara Phillips draws on an almost endless tapestry of childhood memories to create collections with a modern, yet slightly off kilter
take on femininity.

After growing up in the industry it was a natural progression for Sara to study fashion design under Nicholas Huxley at the prestigious East Sydney Design Studio.

Following graduation, Sara worked for established design houses Jayson Brunsdon and Saba before launching her own eponymous brand in 2007.
With a rich tapestry of childhood memories driving her and the ability to design from the heart Sara’s collections illustrate a modern femininity with just the rightamount of strength and fragility.

The common threads that draw each collection together are print, soft tailoring and a penchant for luxurious fabrications. The use of deliciously soft suede’s, unique feathers and hand drawn prints has built a cult customer base for the brand in its short lifetime.

Rejecting trend, Sara cleverly balances classic tailoring with fluid shapes with an individual creativity and an unsurpassed passion for attention to detail. Bringing all of these elements together Sara Phillips creates a new romanticism for the modern, free spirited woman.


Little Joe Woman
12:00

THE LITTLE JOE LABEL was launched from New York in 2002 as a wholesale company wholesaling to 80 exclusive boutiques and department stores worldwide. Following three years of success in New York, life led co-founders Gail Elliott and Joe Coffey to Sydney after deciding to further expand the budding fashion label in Australia.

In 2005 the first Little Joe Boutique was opened in Sydney and marked the beginning of a rapid expansion of the business. Today, Little Joe has firmly established itself as an retail based operation with 7 stores in Australia. Each boutique exclusively offers the Little Joe collection as well as a range of complementary labels that Gail has sourced from around the world.

As the company's operations have grown so the philosophy behind the label has evolved. The Little Joe offering is now a complete range of ready to wear fashion, with three collections a year Fall/Winter, Spring/Summer and Resort and a new drop in store every two months. Little Joe, originally known for its gorgeous camisoles and slip dresses is now all grown up, boasting a collection of not only camisoles and slip dresses, but a range that can complete a woman's wardrobe, including suiting, silk and cashmere knitwear, sleepwear, jewellery, jackets, leather, furs.

Little Joe prides itself on its high quality garments made from beautiful fabrics, designed to be worn for seasons to come. This wearability reflects the timeless nature of Little Joe garments, which are true investment pieces for women who place importance on sophistication, elegance, luxury and value.


One of the Australia’s Hottest Designer’s, Gail Elliott. Will launch her new little Joe Women Spring Summer Collection.

GAIL ELLIOTT rose to fame in the 1980's and continues today to enjoy a stellar career as one of the world's top models.

Gail has enjoyed an incredibly rewarding career shooting editorials, covers and advertising campaigns for magazines including Vogue, Harpers Bazaar, Elle and Marie Claire.

Gail has also walked the runways for all of the most talented designers - Gianni Versace, Calvin Klein, John Galliano, Dior, Dolce & Gabbana, Ralph Lauren, Gucci, Prada and Marc Jacobs to name a few. As well as worked with photographers such as Mario Testino, Steven Miesel, Patrick Demarchlier, Arthur Elgort, Craig McDean, Peter Lindberg and JC.

As a teenager in London, Gail began modelling at the behest of her ballet teacher. She was quickly signed by an agent and went to Japan, where the 17 year old matured into a professional model, learning to speak Japanese along the way. A year later she arrived in New York and promptly booked her first job with Steven Meisel.

More than 20 years later, Gail continues to travel the globe on modelling assignments using the opportunity now to gather inspiration for her ever growing fashion label - Little Joe.

After a successful international modelling career in the 80’s and early 90’s during which time she worked with Gianni Versace, Calvin Klein, John Galliano, Dior, Dolce & Gabbana, Ralph Lauren, Gucci, Prada and Marc Jacobs just to name a few, Gail Elliott started her Little Joe Woman label working from New York alongside her husband, Joe Coffey, in 2002. As a husband and wife partnership the label has evolved so much from the sexy little slip and lingerie line that they started eight years ago. This is Little Joe Woman’s first ever show at RAFW and a host of celebrities & fashion industry VIPs will be in the front row to celebrate & show their support.

GUESTS: Gail Elliott and Joe Coffey ,Samantha Harris , Louise Van Der Vorst , Alyssa Sutherland , Kelly Landry , Terry Biviano , Sandra Sully , Deborah Hutton , Tracey Grimshaw , Kate Waterhouse & Luke Ricketson , Kate Ritchie , Laura Csortan & Chris Iannou , Melissa Doyle , Leah Wood & Jack McDonald ,Michelle Glew-Ross & Tim Ross ,April Rose Pengilly ,Lindsay Rodriguez ,Liz Cantor ,Carla Zampatti ,Kathy Ward – Chic Management ,Victoria Campbell – Lancome ,Geraldine Dielenberg – Jimmy Choo

Sabatini White
01:00 PM

Sabatini White is Sabatini’s premium label launched in Paris over 5 years ago the label has been featured in only the best boutiques and department stores worldwide. Sabatini White has a loyal following due to its unique, directional and quality focused garments.

This family owned business has been operating since the 1950’s, proving its longevity by maintaining pace with technology, individuality and style. Designed and manufactured in-house to maintain both quality and inspiring originality.

Each Sabatini White piece moves effortlessly from day to evening, reinforcing that it’s all about style and ‘love of chic’.

Modern knit dressing has developed and changed the face of fashion, and Sabatini
White has been the leader in creating progressive and adventurous collections with each new season it presents. The white collection is complex and innovative, yet simply elegant. These subtle characteristics also infuse the range with a dose of French charm.

Showing at London and Paris fashion weeks, Sabatini White has cracked the tough European market and caught the attention of key buyers and media alike. Sabatini White has proven that they have what it takes to make a mark both nationally and internationally.

Magdalena Valevska
03:00 PM

Creating for women of the ‘Twenty 10’s’ is the focus of emerging brand Magdalena Velevska. The Spring Summer 0910 collection is a creation of charming ingénue. Coloured with urban, clean, and refined attributes, the collection depicts on a new age of modernism and curiosity. The Spring Summer 0910 collection will celebrate a new decade and all it’s offerings to fashionable women of the 21st century. With slight nostalgia for the past and a yearning curiosity for new days to come, the collection is a wardrobe ritual of mixed provocative ideals. Taking direction from Romanesque draping and combining this element with strong shouldered 40’s silhouettes makes the collection lavish and sexy, yet youthful and modern. The vision advocates a stylish play on colour, print and silhouette that can sustain the dynamic and speed of the coming decade.

Magdalena was born in Macedonia in 1980. Her initial influences were the realities of common socialistic lifestyle and the creative surrounding housed by her parents; mum an architect and dad a musician. Magdalena grew up drawing, playing the piano, singing and made her first dress when she was only nine. Migrating to Australia in 1991 Magdalena realised her dream whilst spending a week with the Zimmermann sisters during the very first Australian Fashion Week, May 1996. She then was accepted and enrolled at the University of Technology, Sydney and went on to complete a degree in Fashion and Textiles. Snapped up by PR agent Lisa Lane (Fast Lane PR) as her pick from the graduating show, Magdalena was offered a year with the agency to help launch her brand. Attention from the media and editorial pages soon followed with Melissa Hoyer from The Daily Telegraph dubbing the designer as “one to watch”.

To ensure future success in her dream career, Magdalena precociously went on to work for designers Akira Isogawa, Pablo Nevada and Wayne Cooper before accepting and integral role with Australian designer Nicola Finetti. Over five years Magdalena’s role in the company grew from strength to strength, working closely with the Australian media, national and international buyers and finally being appointed as the head designer for the Nicola Finetti brand.

In 2008 Magdalena took on a new role as a senior designer for Lisa Ho and worked on 4 of the most recent collections, including Summer 2010, as well as designing the Winter and Spring 09 Third Millennium collections.

Wanting to creatively express her own vision for stylish women of today, inevitably Magdalena Velevska the brand was born.

With a sales schedule launching the collection to boutiques and department stores nationally in early April, the brand is destined for every success.


Women’s Ready To Wear
Breathless
Gary Yang Collection
Leigh Schubert
Sally Koeswanto
00:04 PM


Flannel
05:30 PM

Kristy Lawrence

Award winning Australian designer Kristy Lawrence has always had a definite design ethos and in her new label, Flannel, has found the perfect medium to translate her vision into a signature range of fashion and home wares.

A designer who is happier on the beach with her children than on the runway for her latest collection, her signature Flannel label is about lifestyle, about family, about effortless elegance and pared back style.

Summers spent growing up on the beaches south of the Western Australian capital of Perth, instilled an early appreciation for comfort, for simple luxury and natural beauty, which is very much reflected in her choice of fabrics and materials and in her desire to create a lifestyle range that is as relaxed and effortless as it is beautiful.

In 2007 Kristy began her new “family” business and was joined by sisters Brooke, Anna and Cath, who added their expertise in sales, marketing and production.
The success of the initial capsule Flannel collection combining luxury with casual. Fine silks with lace trims, slips and shorts in embroidered cottons and delicate hand knits in a palette of milk and cream, was immediate.
Two Flannel concept stores opened in Perth in 2007 in quick succession to meet growing consumer demand and were followed by the opening of a Sydney flagship store in the boutique village of Woollahra.

Each store is unique and housed variously in an old art gallery, corner store and butcher shop and with their white washed walls and vintage architectural flair, they reflect Flannel’s chic bohemian personality.

Flannel’s Summer collection was premiered at 2009’s Rosemount Australian Fashion Week where the positive reaction was instantaneous.
Flannel stood out immediately in an industry full of imitation and mass production with its hand crafted focus and attention to fine detail, with inspiration drawn not from following others but from a woman glimpsed in the street, a look, a gesture, a vision.

The Western Australian born label was catapulted into the spotlight after being awarded Fashion Week’s Rising Rock Star by an international panel of fashion designers and judges.

The judging panel were impressed by the label’s understated European styling and high production values declaring “that was so beautiful, so beautifully put together, that we thought we can’t leave it in Australia, it is export quality fashion that is incredible for the Australian market”.
Kristy returned from an extremely successful trip to the US with Agency and PR representation, floor space in Fred Segal Fun and an invitation to show as a premier designer at Coterie in New York.

Flannel is now stocked on the shelves of prestigious stores worldwide.
From its earliest incarnation Flannel has been about creating and sharing the things Kristy loves to have 
around her.



Nicola Finneti
06:30

The Nicola Finetti label was launched in Australia in 1995 and has been selling nationally in leading boutiques and giant department store Myer ever since. The Nicola Finetti accessories are also stocked in Myer. Nicola Finetti has now secured leading stockists in Singapore, Dublin, Dubai, Kuwait, LA, New York and Moscow. Nicola Finetti is the latest label to gain cult status and inspire interest around the world

Nicola Finetti also has one flagship stores in Sydney, which has an established client base that spans through to celebrities such as Naomi Watts, Rose Byrne, Jennifer Hawkins, Dannii Minogue, Dita Von Teese, Kristy Hinz to name a few.

Friedrich Gray
07:30 PM

Friedrich Gray
Ben Pollitt

Friedrich Gray is a dark, brooding character, an atypical neo-gothic hero.
Alter ego of designer Ben Pollitt, Friedrich Gray is the character upon which the label is based.

Friedrich’s exploits form the inspiration for each collection, which is based on a narrative, another chapter in the life of the fictional protagonist.

The dark horse of Australian fashion, Pollitt’s story has been unconventional from the outset. He launched a clothing label with no formal training in fashion and refuses to be dictated to by established concepts of design, rather entering into the creative process with a more instinctive approach.

Pollitt studied industrial design and building construction in Sydney, before relocating to New York. The idea for the label germinated during years spent in New York, and upon Pollitt’s return from to Australia, the first chapter in the Friedrich Gray tome was writ.

Armed with a strong vision and design sensibility, Pollitt started out labouring by night on his label, while working as a delivery van driver during the day for the Corner Store’s Belinda Seper.

Foremost in the self-taught designer’s mind was the desire to articulate something. His starting point was a singular aesthetic ideal of what a garment would look like and how it would sit on the body.

Pollitt showed his first solo collection at Australian Fashion Week in April 2007, and the same year was named the winner in the fashion category of the prestigious Qantas Spirit of Youth Awards 2007. The label’s role in the chronicles of Australian fashion was quickly established.

The label assumed its own personality, characterised by understated style with subtle details.

Cuts are individual and timeless, and clothing fulfils a function as well as meeting the stringent requirements of form.

With an almost obsessive adherence to his distinctive creative vision, Pollitt has created stylised moodiness with his exacting and experimental use of fabric. He experiments with weights and drapes of fabric, making leather soft, silk stiff, and sometimes fluid. Fabrics are selected for the tactile experience of the wearer.

Unusual constructions offer movement and panels provide a strong visual effect. Jeans are skintight, jackets slim-fit yet flowing, and tanks trail in the wind. Sleeves provide an unexpected dénouement to a garment, super-fine cottons are zipped and draped to create androgynous shapes for layering.

Androgyny is a utility of the clothing, not a theme; Friedrich Gray garments are created to push the boundaries, with subplots to be interpreted by the wearer, male or female.

He draws influence from moody music, listening to experimental bands while he works to allow his imagination to roam unfettered. Designing is an all-consuming process for Pollitt, and one that takes him to places of great light and darkness.

Collaborating with Australian artists including Scrapwall for prints, Pollitt also works on an ongoing basis with Think Positive to create the one-off digital prints for his collections.

The designer is preoccupied with delivering timeless relevance rather than a seasonal application, with quality fabrics and meticulous construction rather than trend or price.

Pollitt’s designs overstep a seasonal, trend-driven approach to fashion, comprising of elements of both summer and winter attire for his conceptual collections that meld seamlessly together from season to season. Garments are part of a continual, evolving body of work, rather than being broken up into seasonal ranges.


Alex Perry
08:30 PM

Alex Perry is Australia’s most glamorous designer, by virtue of his magnificent gowns and sensational red carpet eveningwear.
Alex Perry knows how to make a woman look and feel glamorous, and after doing so for over seventeen years, the brand has become synonymous with luxury, prestige and quality.

In 1992 Perry opened his first atelier creating one of kind explosive gowns, jewelled corsets and masterfully tailored sheaths, which soon became his trademark signature.
Perry has become a red carpet favourite amongst his celebrity following, which includes such Perry Girls as Jennifer Lopez, Nelly Furtado, Rihanna, Eva Longoria, Natalie Portman, Miranda Kerr, Elle Macpherson, Sarah Murdoch and Megan Gale.

Alex Perry has shown annually at Australian Fashion Week since 1997 and his shows continue to be touted as one of the most highly anticipated events on schedule.

Located within Sydney’s iconic Strand Arcade, the Alex Perry flagship store showcases all aspects of Alex Perry including Haute Couture, Red Carpet, Brides and the Ready-to-Wear collections.

Perry’s great sense of humour, quick wit and candid responses are “made for television”, and he has developed into an accomplished media personality. His public speaking talents are frequently sought, most recently featuring on Australia’s Next Top Model Series Five on Foxtel.


Ellery
09:30 PM

ELLERY is the go-to label for Australian it-girls. Since launching her eponymous line in 2007 the designer’s effortlessly hip aesthetic is fashion’s newest asset.

Strong signature silhouettes, daring combinations of textures and unique hardware detailing, create ELLERY’s distinctly modern vibe. The Ellery girl is fierce and super confident. Tailored Virginia blazers, slouchy brocade pants and easy-chic mini dresses are the signature uniform of models, editors and style-setters alike. ELLERY’s collections are the ultimate tool in mastering the elegant and relaxed, “Off-Duty Model” look.

Working with imported Italian brocade, lace, the softest leathers, luxurious sheer jersey, silks and crepes, her collections offers serious sophistication with signature ELLERY appeal. Embellishments are hand designed to enhance the designer’s collection themes. The designer’s muse is individualistic and decidedly feminine. ELLERY adorns luxurious fabrics with unexpected details adding dimension and personality to each piece.

Graduating from studies in Fashion Design and Production in Perth, Kym continued studies in Fashion Illustration and Sketchbook building at Catherine St. Martins, London. Upon returning home from London, Kym pursued an interest in styling and began work at pinnacle magazine Russh Australia.

Having started the label Ellery whilst still working on the Russh editorial team, Kym has since left to focus solely on Ellery as she has seen the label successfully grow. With leading editorial in Vogue Australia, Harper’s Bazaar, Madison, Russh Australia, Marie Claire and the Sunday Magazine, Ellery has developed a celebrity fan base as well with Kelly Rowland, Madonna, Theresa Palmer, Isabel Lucas, Jess Hart, Abbey Lee, Catherine McNeil, Myf Shepperd, Jodhi Meares, Sarah Murdoch, Jennifer Hawkins; Lara Bingle all wearing the label.

November 2008, Ellery was a finalist in the SOYA, Qantas Spirit of Youth Award. Sponsored by Vogue in March 2009, Ellery was nominated for the L’Oreal Melbourne Fashion Festival Designer of the Year award.

Stolen Girlfriends Club - RAFW - Rosemount Australian Fashion Week, 3rs May, 2010, Day 1, 9.30 PM

Stolen
Girlfriends
Club


Stolen Girlfriends Club (SGC) began as an art exhibition. The exhibition titled, “Stolen Girlfriends Club” consisted of “a collection of acrylic on canvasses” and art pieces, originally taken from the windows of old houses. At the time, SGC’s creators; fostering a desire to create clothes for themselves, were thinking about creating a line. People who had viewed their exhibit had taken to the name Stolen Girlfriends Club, so it was a no-brainer, that Stolen Girlfriends Club would become the name of their new line. Starting out, none of SGC’s designers had received an education in fashion; two had even struggled as professional surfers for eight years. However, the desire to learn and work hard was there.

Each SGC collection has been an advancement in the right direction. To date, this collection is their most complete line and a near perfect example of the type of line they wanted to create. With their fifth collection titled, “Pretty Vacant”, designers Marc Moore, Luke Harwood, Dan Gosling, and Zan Mirkin have brought “together inspiration from late 70’s punk, Marie Antoinette, Siouxsie & the Banshees and The Human Heart. In an era when nearly everything has already been done Stolen Girlfriends Club has mixed together a melee of ideas in an attempt to avoid clichés, and has done just the opposite. This collection is bordering on Punk Romanticism and unashamedly celebrates 80’s icons in the form of Safety Pins, Tartan, Lace, Hearts, Faux Fur and Animal Print.”

Christopher Esber - RAFW - Rosemount Australian Fashion Week, 3rs May, 2010, Day 1, 8.30 PM

Christopher
Esber

Christopher approaches fashion in both a logical and experimental mind, and constantly develops new ideas for fabric in structure and embellishment;
developing modern options for women through experimental refined tailoring and off beat pieces.


To the everyday person, the sight of a woman dashing past in a suit, stockings, white sports socks and trainers is just another picture that makes up the blur of the daily commute. But to fashion designer Christopher Esber, this banal scene was the starting point for his SS2010/2011 collection.

The 2007 Ultimo TAFE Fashion Design graduate isn’t one to shy away from the complex. Previous designs have featured complicated pattern cutting inspired by the Fibonacci sequence and artist M.C. Escher. This season sees no respite. Although inspired by something so straightforward as an office worker’s garb, it is actually the process of then clarifying his subsequent thinking that has challenged the designer.

Esber insists his ideas are, “very fluid and the process is much formulated.” The son of a Mathematics and Science teacher, he approaches his work methodically. “Design first, [then] fabrication options, all throughout the patternmaking process.

Bec & Bridge , Day 1, 7;30 pm, May 3rd,2010 - RAFW - Rosemount Austrlian Fashion Week

Bec &
Bridge

A strong friendship forged at Fashion School was the foundation for Sydney based designers Becky Cooper and Bridget Yorston to launch their label bec & bridge in 2003.

Their design aesthetic captured the attention of buyers and media alike and before long bec & bridge was appearing in the pages of leading magazines. The hype had begun and it was only a matter of time before David Jones realized the brands potential and secured the label for its young designer fashion stable.

Last year bec & bridge were successful in their bid to show their first individual show at RAFW, impressing the audience with a sharply executed production and stunningly unique pieces that stood out from the pack. The show catapulted bec & bridge to new heights and attracted celebrity fans including Rose Byrne and Jennifer Hawkins. The current winter 09 collection 'Crest De Camalette' - featuring an opulent, edgy mix of lace, faux fur and shimmering metallics is testament that the future is bright for these rising stars.

Aurelio Costarella - Day 1, 6.30pm, RAFW, Rosemount Australian Fashion Week, May 3rd ,2010

Aurelio
Costarella


For over twenty years Aurelio (Ray) Costarella has been creating exquisite women's wear. His designs have been admired and worn by a plethora of international stars and local heroines. The creative behind Aurelio Costarella (ready to wear) and Aurelio Costarella Couture has always been based in Western Australia and is earning a formidable reputation internationally as he turns his local Company into an international luxury brand.

In 2006 Aurelio Costarella was invited to represent Western Australia at G'Day LA Australia Week in Los Angeles and also to hold couture showings at Hollywood's infamous Chateau Marmont.

Costarella Design Limited was floated on the Australian Stock Exchange (code CLD) in 2007, an Australian first for an individual Fashion Design House.

Also in 2007 Aurelio Costarella became the first Western Australian based designer to be invited to produce a Solo Show at New York Fashion Week, an honour that was bestowed upon him again in 2008 following rave reviews in the Big Apple.

Bassike - 5.30pm, Day 1, May 2010, Rosemount Australian Fashion Week (RAFW)

Bassike

The name is intended to say it all: Bassike, a label of lust-worthy proportions born out of the simple desire to provide wardrobe staples that could be worn with ease (and a certain degree of non-chalance). The brainchild of close friends Deborah Sams and Mary Lou Ryan, it stepped onto the Antipodean design scene in July 2006.



From that point on, it has flourished; and what began as a breezy collection of organic cotton-jersey T-shirts, dresses and trousers has since rounded out into more softly tailored territory. The intention however, lives on: current, eternal and effortless, each piece is designed to work seperately but also in conjunction and although new styles have been added - namely wool, jersey, cotton shirting, denim and leather - beauty still belongs to the wearer. With Bassike, personal style resonates.



Three years on, the cult-label is stocked in premium retailers throughout Australia, New Zealand, Japan, the UK and Europe. It is also available through the online boutique, www.bassike.com.

"Lisa Ho" opens Day 1/May 3rd 2010 at RAFW - Rosemount Australian Fashion Week

LISA

HO

Show to be opened by Indigenous model and Vogue Australia covergirl Samantha Harris & closed by Australian supermodel Alyssa Sutherland at New South Wales Art Gallery at 09:00 AM.

Lisa Ho (born 1963) is an Australian fashion designer born in Albury, on the New South Wales and Victorian border.

She began sewing at age four inspired by her grandmother, a tailor, whom Ho says she 'probably drove mad'. Ho made patterns out of newspaper and by age 10 had a sewing machine at the end of the kitchen table 'that nobody was allowed to move,' which she used every day to make things for herself and four sisters. She later trained in fashion design at East Sydney Technical College, graduating in 1981 and spent a year working for another company, which she 'hated', before going out on her own.

Like many of Australia’s fashion designers, fresh out of college in 1982, Lisa Ho started her career at the Paddington markets with her designs that quickly brought her retail and media attention and began the Lisa Ho brand.

The Lisa Ho brand has continued to build into one of the most recognised brands in Australia and has a strong celebrity following with the signature pieces being worn by Delta Goodrem, Bec Cartwright, Sarah Wynter,Elle Macpherson, Sarah Michelle Gellar, Olivia Newton-John and Jennifer Lopez. Her international reputation was first recognized during the Sydney 2000 opening ceremony, which featured a special Lisa Ho designed segment celebrating her role in Australian fashion. Lisa was also asked to design the gown worn by Olivia Newton-John for her performance to welcome the Olympic athletes. Ho now employs 70 staff, which doesn't include outworkers, who man 11 signature stores and head office. Her label is also stocked in more than 250 boutiques worldwide, and she is seriously thinking about opening a store in Los Angeles.

From the glamour gowns of Lisa Ho to the surreal seaside knits of Romance Was Born, injected some fun and fantasy into the mix of looks on offer at Rosemount Australian Fashion Week.

Mrs Ho, who has a store at Marina Mirage shopping centre, said the Gold Coast and Queensland had shown strong support for her label and she hoped the trend would continue.

Schwarzkopf & Amita Sharma - Essential Looks PURE Collection 1' 2010

Schwarzkopf Professional unveils – “Essential Looks PURE Collection 1:2010”
10th April 2010, Bangalore

Schwarzkopf Professional, one of the leading players in the professional hairdressing business worldwide, showcased the season’s trends “Essential Looks PURE Collection” this year with oomph, glamour and myriad Colors being the focus of the season today at Leela Palace, Bangalore. Top Models presented the exciting collection with 5 international trends and 20 amazing looks.

Mr. Najeeb Ur Rehman, Technical head of Schwarzkopf Professional, unveiled the PURE Collection to the Hair Dressing fraternity taking them through the journey of how they put up the show every season. Essential looks takes it’s creative inspiration from the international catwalk shows of New York, London, Milan and Paris distilling designer collections into everyday commercial reality for all professional hairdressers and their clients from across the world.

Around 20 top models had set the ramp on fire and flaunted the latest Essential Creations of the season which included Boudoir, Cyper Sport, Uniform, Punk Goddess and Cool Splash. The show was electrified by Daisy Bopanna; Bollywood & Kannada actress who was the show stopper of the finale and sported the look. The Costume and accessories on the models & the show stopper were decked by a renowned Fashion designer, Ms.Amita Sharma. Amita Sharma presented her 2010 summer wear giving a funky look in tandem with rebel haircuts and metro looks. Amita’s repertoires were last showcased recently in Bangalore Fashion Week which was completely inspired by “Colors of Buddhism”.

Highlights of the looks that were sported during this season were:

BOUDOIR
BOUDOIR is a sensual trend steeped in the romantic Boudoirs of Paris, translating into feminine clothing embellished with ruffles, lace and frills for that sexy, liberated look. Hair colors are tempting and they tend towards the rich and plush, with tones of wine-red, copper and rich brown, while dreamy hairstyles have gorgeous curls and texture.


CYBER SPORT
CYBER SPORT is a symbiosis of 60s modernism and science fiction. It features clear lines with contrasts of bright colours and black or monochrome tones. Hair features a modern day, soft layered bob with most vibrant and shiny cool-red finishes.

UNIFORM
UNIFORM’s don’t – mess with me attitude is utterly wearable and practical – yet edgily sexy. Hair features colors combinations that place matt shades of khaki, navy and grey amidst a black base for maximum impact, while asymmetrical cuts feature internal layering, short contours and soft undercuts.


PUNK GODDESS:
PUNK GODDESS mixes rebellious punk with overt femininity, by destroying romantic dresses and luxury fabrics, and by draping and binding the body. Hair sees strong blonde-on-black contrasting colour and glossy finishes adding a luxury feel, while long, layered styles walk a rebellious path.

Najeeb Ur Rehman, National Technical Head – Schwarzkopf Professional is an absolute pro in the hair realm and specializes in creative and corrective hair coloring, cutting & texturizing. With over a decade in the world of hair fashion and grooming and numerous awards to his credit, Najeeb believes in creating hairstyles which are attractive and showcase ones attitude and individual personality with great flair. He observed that “At Schwarzkopf Professional, this year we have presented an eclectic mix of styles, looks, haircuts and colors to inspire and motivate. We have imbibed the extravagance and chic of the fashion industry to deliver desirable, wearable, & gorgeous hairstyles with beautiful colors”.

Speaking about the Essential Looks Show Mr.Murali Sundar, Country Manager - Schwarzkopf Professional, India, said, “Essential Looks boasts of a whole decade of stylish cuts and colours that have accurately captured the fashion moods and it has never strayed from its primary purpose of giving the clients usable and accessible interpretations from the catwalk and this time it is very different as we have focused on Colors and how they make a difference. All this makes Schwarzkopf Professional a trendsetter in the Indian grooming scene.”

Amita Sharma (Fashion Designer) /Costume & Accessories Partner for Schwarzkopf Professional unveils – “Essential Looks PURE Collection 1:2010”

Amita’s potential as a fashion designer took shape at the J D Institute of Fashion Designing (Bangalore) where she experimented with both ethnic and western wear for her colleagues and friends.

Her maiden break with “OPTIONS” gave her a glimpse of market nuances and buyer expectations.

Vibrant colors have always played a significant role in Amita’s paintings. They reflect her state of mind & define her dressing style. Naturally they show in her creations. Amita believes fashion should be fun, colorful & above all, comfortable. Whatever the occasion and whichever the attire - traditional, casual or formal, the accent is always on feeling good.

Walking down this creative path, Amita fashioned her first label “PEARS Collection” in 1999 in a partnership venture, delivering a blend of ethnic and western dresses for young working women.
In her quest for deeper professional insights, Amita chose to work for one of the most admired international sportswear brands as Merchandiser. This association has honed her technical skills immeasurably.

Amita’s label “Am COUTURE” is centered on couture designs that are comfortable and mirrors contemporary trends and styles dovetailed into a seamless fusion of cultures. “Am Couture” ensembles are available in haute couture boutiques of Hyderabad /Bangalore and also in select exhibitions. The complete “Am Couture” line will soon be available at Label Boutique and Design Studio in Bangalore.

Amita’s repertoires were last showcased recently in Bangalore Fashion Week which was completely inspired by “Colors of Buddhism”. Rooted in Indian culture, the outfits symbolize a tinge of western styling in natural soft silks and hand wool blend embroideries. The spectrum of rich colors will include black, browns, golden harvest, blues, pine, and maroons

For Fashion Calender 2010 a film production community circulation of 2 lac copies published by “Hot Genera “showcased her haute couture summer collection for younger generation.

Presently Amita is working on her summer collection for the youth aged 25 to 35 and interestingly for men too. At the Schwarzkopf India show Amita is presenting her 2010 summer wear with a funky look to go with rebel haircuts and metro looks. Special thanks to “ Sara Suole” for sponsoring customized Italian design footwear for Am couture Summer Collection being presented.



E: amitacouture@gmail.com,
P: +919845227801

www.amitascouture.com


forwarded & publicized by TFW - The Fashion WeekEND, Studio Varuag, New Delhi

IAAC’s “Global Runway’s Night Out” - “Mumbai to NYC: Can India Walk the Global Runway?”

Indian fashion and Indian-born designers have come a long way, from Naeem Khan and Manish Malhotra to Ritu Kumar. More Indian- and South Asian-born designers and professionals are breaking into the fashion industry here in the U.S. and around the world. While top fashion books and runways from Bryant Park to Paris have sported decidedly “Indian” looks in recent seasons, we ask if Indian fashion and Indian designers are here to stay… or, if it just a fleeting love affair? What will it take for Indian designer brands and fashion to penetrate the global mainstream, and racks of a Bergdorf or Saks for more than one season? What does it take to be successful in the fashion industry – as a designer or a professional.

Come meet and hear from Fern Mallis, SVP of IMG Fashion, the widely recognized originator of the New York Fashion Week, long time advocate of India’s Fashion Week, Indian designers and the Indian fashion industry, and former Executive Director of CFDA (Council of Fashion Designers of America). An instrumental player at India’s Lakme’s Fashion Week each year for over the past 8 years – and having just returned from India’s 2010 Lakme Fashion Week – hear Fern’s point-of-view on the future of Indian and South Asian-fashion; opportunities, challenges and advice for South Asian and Indian designers; industry trends; and an assessment of whether India can walk the Global Runway.

Fern Mallis (born March 26, 1948) in Brooklyn, New York, is the Executive Director of 7th on Sixth productions, the Vice President of marketing for International Management Group models, as well as the Vice President of IMG fashion. She is best recognized for organizing Fashion Week, an event which IMG currently produces.

She began her career in fashion by working at several retail establishments including a brief stint at Mademoiselle. Afterwards, Mallis signed on as the executive director of the Council of Fashion Designers of America (CDFA). Designers then often showed at disparate locations throughout New York City. When a ceiling started to disintegrate during a show in 1991 at Michael Kors, the press complained about safety and the locations fashion shows were using. Since Mallis had just been hired at CDFA, she saw her new role as addressing that. She then organized what's now known as the Mercedes Benz Fashion Week.

In her decades long career in fashion, Mallis has become one of its most tireless and visible champions. In 1993, as the executive director of the Council of Fashion Designers of America, she organized the industry's first "Fashion Week" -- then called 7th on Sixth -- and took on the unenviable task of getting notoriously prickly designers to play nice and produce their runway shows in one central location. Today, she presides over Mercedes Benz Fashion Week in New York twice a year when the industry's biggest names pitch their tents in Bryant Park with her characteristic good-natured calm while making sure the hissy fits are kept to a minimum and Jessica, Demi, and Beyoncé get to their front row seats without too much hassle from the paparazzi. Mallis has also proven there's plenty of substance behind all that style. According to industry sources, the event generates over $235 million for the city each season. Perhaps that's why Mallis is logging plenty of frequent flyer miles traveling as far as India to help foreign fashionistas stage their own headline-grabbing shows.

For the Brooklyn-born girl who graduated from James Madison High School having won both the "fashion design" award and kudos from her classmates as "best dressed," it's a dream come true. "I still get goose bumps when the lights go down, the music starts and those first shows start," says Mallis. "It's thrilling."

Moderated by Hitha Prabhakar, CNBC Fashion Contributor, leading retail industry expert, and former style writer for Forbes magazine and Forbes.com. Hitha has written for Time magazine, People magazine, People.com, and ELLE India. Hitha has lent her fashion and retail industry expertise to some of the top media outlets in the US and abroad, including NPR, FOX News, CNN, and Bravo.

Hitha Prabhakar is a retail industry expert and principal of The Style Group, a retail consulting firm based in New York City. As the former style writer for Forbes magazine and Forbes.com, Hitha covered the luxury industry as well as men’s fashion. She has written for Time magazine, People magazine, People.com, ELLE India, Metro Newspapers, Nirvana Women, Inked magazine and Zink magazine. She is also a contributor on CNBC.

She has had numerous television appearances as a retail analyst for Fox Business News, Fox News, Skye News, Fox Radio Network, foxnews.com, Bravo, CNN, CBS, Univision, E! Entertainment television, Reuters and as the host of Emmy winning New York based show Cool in Your Code, which airs on WNBC and WNYC TV. In 2009, she was a coach for the MTV hit series, “MADE.”

Hitha has been featured in Glamour magazine, Marie Claire, Oprah magazine, Lucky magazine, Gotham, Albuquerque Living, The Daily News, Metro, The Daily Mail, Style.com, CNN.com, Huffington Post and has been a guest on NPR lending her style and retail knowledge on everything from the state of the retail industry to which diamonds will be on the red carpet during the Oscars. Most recently she was photographed and profiled for the Burberry “Art of the Trench” campaign.

After graduating from Smith College in 1998 (including a year stint at the London School of Economics) with degrees in Philosophy and Economics, she joined Bear Stearns as an analyst. Her corporate experience has given her an edge in the fashion arena, where she was able to closely observe the fashion mistakes corporate men and women perpetually make. Her plans for corporate domination were put on hold when she was asked to be a fashion correspondent for the radio station 102.7 FM in New York City in September of 2003. After she spent a fun filled week backstage with Frederic Fekkai reporting on fashion and beauty trends, she decided to go to pursue her masters degree at Columbia University Graduate School of Journalism and graduated in 2006. During graduate school Hitha rose through the ranks to be the first national style editor of Metro newspapers.

She continued to build her style knowledge as a stylist and market editor at MTV where she styled numerous vee jays, reality show starlets and celebrities like Samuel L. Jackson, Brooke Shields and musicians such as MIA, Britney Spears, Charice Pempengco, Ashley Tisdale, Chris Cornell, Death Cab for Cutie, Sean Kingston, Weezer and the Pussycat Dolls for Vogue Magazine’s Fashion Rocks. Hitha continues to act as a personal style consultant for executives and associates at Sony BMG, and Hearst as well as artists on Universal, Columbia and Vanguard Records. She has also served as a judge for the prestigious Swiss Textile Awards in Zurich Switzerland as well as the Supima Cotton Design Contest in New York City.

In addition to all things fashion and retail, Hitha’s favorite pastimes are running, biking, yoga hanging out in the beauty section of Duane Reade and walking to the corner deli.


The latest addition to Global Runway’s Night Out on April 15th is, Babita Malkani, a Bombay-based designer who has her own label called Babita M. Fresh off Lakme Fashion Week and London Fashion Week; she will present her unique Spring-Summer 2010 collection called ‘Boh–Aum’.

Babita Malkani

Perfection, Panache and Distinction is what defines Babita Malkani who is truly one of India's leading designers and is a master of her craft. Being synonymous with high end fashion globally and locally she has made her mark in the fashion industry. Fashion is something Babita Malkani has literally grown up with, hailing from a family that has successfully been involved in the fashion business. Babita’s keen involvement and interests in fashion & style took flight from a rented garage in Santa Cruz - Mumbai, way back in 1988, where she set up her first business under the label “Whispers”

Given her distinctively urban sense of styling that was evident from her early works, her launch label whispers grew manifold, and going forward she set up her office under the label Studio Spa under the Whispers Inc. Company on Broadway in NYC, where her collections were retailed across highly profiled outlets. Being always more inclined towards high fashion and haute couture, and yearning to bring her international exposure into her designs, Babita launched her new label Babita M, in 2006. Babita M is now a well-established label based out of India that currently retails to cities of Mumbai, Delhi, Hyderabad, Dubai, London, New York, Atlanta and Johannesburg.

Extending her immensely remarkable fashion creations and elegance Babita has successfully styled renowned celebrities like Asin, Farah Khan, Amrita Rao, Eeshaa Kopikar, Tabu, Sonal Chauhan, Geeta Basra, Diana Hayden, Shreya Saran, Celina Jaitely to name a few, for their personal and professional assignments. Babita was also assigned to design the outfits and styling for the Miss India contestants including Miss India- World Pooja Chopra. As a designer her work has also gained mass and critical appeal and in recognition of her talent she has also been involved with various renowned fashionable events viz. Lakme Fashion Week, MTV Style Diva, D’Damas, International Boat show- Mumbai to name a few. Her versatility was also displayed on the ramp for Salman Khan’s Being human show, for which she was highly appreciated. Babita’s primary collection of SS 2010 has been launched at the Bangalore Fashion Week. The silhouettes were free flowing and the colors were bright and vibrant. The theme being ‘Glassica,’ was a tribute to the artisans of stained glass. Koena Mitra and the endearing Pankaj Advani who
associated with her brand were also the show stoppers for her show.

On a global level Babita was the designer chosen to exclusively design jackets for the winning team for the ICC champion’s trophy 2009 in South Africa, and has etched the footprint of Indian designers globally. Her most recent showing was a splendid collection titled“LES COULEURS D ‘ AGATE “ inspired from the colors of the AGATE stone, which was launched at The Dubai Fashion Week 2009, and was received with a standing ovation the collection was sold off the shelves in Dubai, South Africa and Europe.

Post Dubai Fashion Week and Bangalore Fashion week, her Latest collection ‘Boh –Aum’ was then showed at Lakme Fashion Week – Summer Resort 2010. The applause continued with Harman Baweja as her Show stopper accompanying Pankaj Advani this time round, along with receiving amazing reviews for the Collection.

Excellence being her attitude and designs being her forte Babita has evolved as a designer with dignity and fortitude over the years and as a woman she has set the standards for being independent, successful and has set an example to the rest of the women in our country by her skills, her intelligence and her creativity.


BOH- AUM ; The design philosophy that is the undertone at Studio- Babita M is driven by one fact that fashion needs to be enjoyed, and therefore needs to have a “Happy” disposition.

It took some introspection during recessive times, by the designer to maintain this strong undertone of “being happy” and in order to pursue deeper into the secret behind this she chose to seek a land, a nation which treasures this emotion.

The Kingdom of Bhutan was chosen where progress is measured by GNH (Gross National Happiness) not GDP as they believe that happiness is a derivation of what you do, and choose to do. During her visit there she was inspired by the culture, the architecture, the people of the country and there began her journey towards the design inspiration for Spring Summer 2010. Drawing on references from the near perfect yet ornate geometry of the architecture to the vivid colors of the paintings, and the stunning use of metal art works, the idea of fusing this palette of art, culture and design with her signature design philosophy which exhibits a strong attitude with sophistication and class formed the perfect platform for her unique SS2010 collection aptly named ‘BOH–AUM’. The name is representative of styling based on a Bohemian palette with renderings and inspiration from the Kingdom of Bhutan– with its vibrant and simple culture.

Spring summer has too long been dominated by prêt lines which may be Bo Ho or otherwise, the intent was to create an evolved styling that could be either be used as prêt or high fashion, and establish a cross over genre for SS2010.

BOH– AUM by Babita M is an expression of this very philosophy, the collection is a blend of the rich and imperial fabrics, that are mostly geometric and motif based with modern fabrics and silhouettes. The collection also uses metallic art work brought back from the kingdom that is interestingly uses as embellishments. At times the collection very innovatively uses such metal art pieces as grips and fasteners that hold in place the drapes and weaves.

Like the Bhutanese Dzong architecture, the chunky accessories are elegant with a rare blend of harmony and proportion. Enlightening awareness the designs are based on “ Dhungs” (long horn), and “Double Dorjes”. The garments are inspired by the dragon bird which symbolizes purity; a lotus for luck and enlightenment, and popular endless symbol which signifies eternity, longevity and infinity. Their highly decorative design has a unique charm that balances traditional Bhutanese design with contemporary elegance.

The collection is clean, simple and exquisite. The geometrics in the print juxtaposed with the vibrant colors and drapes actually create a genre that is a cross over from prêt to high fashion and that gives options for its use as prêt or high fashion.

There are three spectacular looks and with color pallets ranging from white rendered with checks to green/black/purple presented in a geometrical pattern to ink blue/ coral highlights and a multi color traditional Bhutanese weave interspersed with geometrical bands .

Payal Singhal

Payal Singhal established her label in India in 2000 to fill a niche for eclectic Indian clothing for girls her age. Now thanks to a global design sensibility Payal is more than able to satisfy the consumer demands of the contemporary woman and the label stocks in various countries and travels with its unique mobile trunk shows all over the world.

British Vogue Editor Dolly Jones summed up a recent collection saying “Gorgeous dresses for dressing up in downtown New York with just enough of the genuine Indian magic that designers all over the world try to recreate.”

Payal madw a comeback to Lakme Fashion week after a gap of three years. Payal moves back to Mumbai from new York after six years and is also a new mum!! Known for her feminine soft silhouettes and unusual embellishments, Payal all excited about being back at LFW presented her Spring Summer 2010 Resortwear Collection at Lakme Fashion Week, Mumbai, India

Her Collection at LFW - a mixed bag of current cutting edge silhouettes that every woman needs in her wardrobe. Separates that can go from day to night and beach to wedding make the collection whimsical yet surprisingly practical. Simple crisp crepes and tulles embellished with crystal embroidery bring together a clean and sparkly collection for the girl who wants to dress up but doesn’t want to try too hard. The collection has easy clothes for a jet setting life style with inter changeable pieces so your wardrobe always looks fresh. Muted colors like ecru, sand and shimmer make the collection timeless and classic. The crystal-encrusted pieces add the touch of fantasy we all love.

Cowl skirts, jeweled tanks and maxi dresses come together in a collection that resonates the designer’s mantra of “easy comfortable and effortless clothes”

Padma Lakshmi
Padma Lakshmi's vision as a jewelry designer is as eclectic as her life and her work. Born in India, but raised between both India and the US, Lakshmi has lived in France, Spain, and spent much of her 20's in Italy. All of these places have influenced her work; her designs are most notable for bridging the gap between East and West. "I love the rich heritage and beauty of traditional Indian jewelry, but I wanted something more modern and delicate. I also wanted to create something that women would love to wear everyday; pieces that work with jeans and cocktail dresses, jewelry that highlights the myriad sides of a woman's personality without upstaging her."

Padma takes inspiration from shapes found in nature. "In hunting for the most precious spices, I found the shapes of seeds and pods exquisite, a purity of proportion and form that had an inherent sensuality to them." Lakshmi has borrowed from her native culture by introducing a hand piece that is unique yet remarkably wearable. She also introduces a micro collection entitled 'the Nav'. This line is based on the ancient Hindu philosophy of balancing a person's life force (prana or chi) by wearing a collection of 9 specific stones (the navaratna) that represent and harness the energies of 9 planets to the greatest benefit. Lakshmi has made wearing this energetically protective talisman modern, sleek and elegant.

In May 2009, Lakshmi launched her namesake line of fine jewelry, "PADMA" at Bergdorf Goodman in New York. The collection of over 40 pieces consists of earrings, necklaces, bracelets and rings retailing approximately between $300 and $6,000, in both 10 and 14 carat gold with precious and semi-precious stones. "All the pieces have some form of movement, designed to dance on the skin and enhance the femininity of the female form." For example, her 'front to back' necklace adorns a woman's back as much as her décolleté, cascading down the neck on both sides.

Padma Lakshmi has had a successful career in fashion as a model for over a decade. She has appeared in film and television projects in the US, Italy and India, utilizing her global sense of taste in the food world. She is an award winning author of two books as well as a presenter and documentarian, hosting Padma's Passport and Planet Food, for the Food Network and Discovery channels. Most recently, she is the host of Bravo's Emmy nominated Top Chef. Lakshmi has contributed to magazines such as Gourmet, and Food and Wine, and has written extensively on fashion for The New York Times syndicate, Vogue, and Harper's Bazaar. "For me, whether its food or fashion, it's about taste; about curating the best of what I've hunted and gathered from around the world to create something beautiful for the senses." Available at Bergdorf Goodman, BergdorfGoodman.com, Neiman Marcus Tysons Corner, Neiman Marcus San Francisco, NeimanMarcus.com, Mitchells of Westport, Richards in Greenwich and Marshs of Huntington.


Amrita Singh

Though jewelry making began as an “accidental love,” it grew into a unique and compelling “passion” according to Amrita. Her design interests are global, reflecting the city that she inhabits and works in: urban, culturally diverse, and infused with artistic inspiration. Her Designer Jewelryfuses Old World aesthetics with New World fashion, resulting in breathtakingly unique, wearable works of art.

Studying the intricacies of Indian art through travel and extensive independent work, Amrita draws upon the designs of India and the Mughal dynasty to create artisanal Indian Jewelry and accessories. The success of her Bangle, Bollywood, and other designer jewelry has proved that her blend of influences and craft are distinctive and timeless. Amrita is devoted to the development of both her fashion lines: her contemporary jewelry which includes innovative collections such as Bangle Bangle, and her fine jewelry collection.

Trained by the best in the field, Amrita Singh graduated from Fashion Institute of Technology and also completed the prestigious two year executive training program at Bergdorf Goodman in New York City. She has worked with world-renowned designers such as Oscar de la Renta and Christian Lacroix in the pursuit of fashion. Recognized by her fellow designers for her achievements, Amrita was nominated by FGI (Fashion Group International) for the Rising Star Award in the Fine Jewelry Category in 2006, 2007 and 2008. Through her collaboration with innovators in fashion and her devotion to the beauty of fine classical design, Amrita continues to design intriguing and complex jewelry for the modern woman.


Naeem Khan

Many of the world’s most stylish women are devotees to a new name in fashion: Naeem Khan. Committed to adorning elegant women in clothes befitting their refinement, his glittering fan base of starlets and socialites includes Beyonce, Eva Longoria, Debra Messing, Carrie Underwood, Katherine Heigl, Kim Cattrall, First Lady Michelle Obama and Queen Noor of Jordan, and his designs have graced the silver screen in fashion film classics like Dreamgirls and Sex and the City.

His luxurious collection consists of impeccably cut dresses, sophisticated gowns and chic cashmere separates – all embroidered by hand. Khan was born in India and grew up surrounded by design. He cultivated his vast knowledge of textiles under the watchful eyes of his grandfather and father, both well known in India for designing intricate clothing worn by the royal families. As a child, he was mesmerized by the handwork produced in their workshops, and always knew he wanted to be part of their intensely visual culture. As a teenager, Khan moved to the United States and apprenticed for Halston, where he absorbed the ethos of modern restraint, and the secrets of draping and cutting fabric to create a clean, elegant, timeless silhouette. Between the equally opulent but aesthetically opposite worlds of his father and Halston, Khan’s style was nurtured and his aesthetic was born.

He launched his eponymous collection, Naeem Khan, in 2003 and began selling at Bergdorf Goodman, Harrods, Neiman Marcus and Saks Fifth Avenue. Since then the collection has grown to be sold at more than 100 specialty stores across the world. His presentations are among the most anticipated events of New York fashion week.

Naeem launched a line for HSN, TIMELESS by Naeem Khan, in October 2009. The collection, sold exclusively via HSN, consists of cocktail dresses and separates from $49 - $499.


Ports 1961 by Tia Cibani

Sisters Tia and Fiona Cibani, who grew up in Vancouver, moved to China in 1994 to relaunch the Canadian sportswear label Ports International, targeting affluent Chinese women. Fiona remains at the helm of that line, while Tia branched off in 2004to create the successful New York City-based designer label Ports 1961.


Tia’s unique vision and modern sensibility have influenced all aspects of Ports 1961. Born in North Africa, Tia was raised in the multi-cultural mosaic of Vancouver, Canada. Her interest in fashion began as a child watching her father’s retail business grow. From a very young age, she developed an appreciation for fine fabrics, shapes and details.

1961 marks the founding year of parent company Ports International, a Canadian brand that inspired a generation of independent women during the fashion revolution of the sixties. After decades of success throughout Europe and North America, Ports International made its way across the Pacific, establishing itself as one of China’s premier luxury brands.

Tia began her tenure at Ports International after attending Parsons School of Design, under the direction of then head design team Dean and Dan Caten of Dsquared2. Tia immersed herself in design and fabrication, eventually leaving for China, where she co-designed the global brand with sister, Fiona. In the brand’s tradition, Tia and Fiona found themselves addressing a new generation of independent women, defining their own styles in a blossoming new world.

Experience in China and abroad exposed Tia to artistic communities whose cultures and styles inspired her deeply. After a decade of creative growth and discovery, Tia was ready to develop a new collection based on the cultural experiences that had taken shape within her.

In 2004 Tia returned to New York City and launched Ports 1961 in Chelsea. Driven by a whole new generation of global minded women living without borders, it was designed to meet the ever accelerating needs of the modern woman with a bohemian spirit. Ports 1961 soon caught the attention of luxury retailers around the world.

In 2005 Ports 1961’s seasonal ad campaign was highlighted throughout the movie “The Devil Wears Prada”.

In 2006 Tia presented her collection for the first time during New York Fashion Week in Bryant Park. The collection is still shown there today.

For Hollywood’s award season in 2007, Tia introduced Ports Fait Main at the Chateau Marmont. This one of a kind collection of red carpet dresses immediately gained the attention of Hollywood stylists, dressing Sandra Bullock, Angelina Jolie, China Chow, Julia Armond, Alit Larter, Portia di Rossi, Perry Reeves, Marge Helgenberger and other notable personalities. Later that year Ports 1961 entered the European market, opening a show room in Milan.

In 2008 Tia returned to the Chateau Marmont with Musician/Photographer Bryan Adams to photograph her second Fait Main Collection. That same year Ports 1961 was introduced to Paris during fashion week at the Luxury Vendome Collective. That spring marked the opening of the first Ports 1961 boutique on Melrose Place in Los Angeles. The boutique features the entire ready-to-wear collection including accessories, shoes and unique wooden handbags that are also at the MoMA stores in New York City.

2009 marks the opening of the US flagship store in Manhattan’s Meatpacking District. As Creative Director, Tia continues to build and direct the brand from the New York headquarters, influencing it on a multitude of levels, from stores design concepts to leading the global trail of Ports 1961’s advertising campaign locations.

Port 1961 chronicles the journey past, present and future.


Collection ; Exploring the relationship between discovery and invention, Tia Cibani ventures into a realm that is rooted in the past yet reaches for the future. Ports 1961’s Fall 2010 collection simultaneously celebrates our history and our imminent tomorrow. In a world where the technological co-exists with the natural, there is a marked tension between the two that surfaces in this collection. Wary of the machines that we have created, and taken aback by their power, we walk a fine line between mastery and self destruction. Tia reflects on this central dichotomy of our era by crafting a collection that is as classic as it is futuristic. Hers is an organic and time-honored world rendered in themes that embrace the future.

Acknowledging the human body as her muse, and deploying technology as a tool, the collection draws upon traditional skills to fashion pioneering materials. Using vintage construction techniques, it hones in on an aesthetic that is artisanal in spirit,but thoroughly modern in its approach.

A rich color palette in shades of Mulberry, Tobacco, Iris and Rosemary are juxtaposed against the lighter neutrals of Freesia, Chicory, Clover and Pepper. A rubberized Sage and Ginger run through the entire story in surprising accents that are playful and fresh.

Expanding upon Victorian techniques of sewing and pattern making, Tia positions an aged expertise against current silhouettes. While thoroughly neoteric in her use of high-tech fabrics, she judiciously applies bespoke menswear detailing to the interior of the garments to combine modern shapes with traditional luxury. Printed silk facings and linings paired with rubberized finishings create a mood that is androgynous and sportive. An ultra feminized corseting detail is added as boning to shape the back waist, cinching an otherwise linear and clean form. Ergonomic detailing from racing gear infiltrates an evening wear aesthetic in a way at once strong and enchanting. Continuing with the play between such contrasts, the silhouettes gather and swell around the female form in unique ways, and emerge with unexpected hints of soft volume from under more rigorous outerwear essentials. Adding Smart Clothing details to couture shapes, the collection achieves a symbiosis between the old and the new, the classic and the experimental.
Pixilated vibrations are suggested by the vivid geometry of intarsia knits. Holographic shine is imparted by silk lame and metalized fibers woven into wools. Innovative textiles with aluminum, fused neoprene, heat sensitive laminates and bionic fabrics are used alongside and in contrast to canvases, tweeds and plaids. Micro cell structures of flora and fauna are interpreted in painterly digital prints on silk twill and cut velvet. Fine grained leathers are draped over structured basics and applied as accents to highlight them. French lace is reinterpreted in laser-cut patterns with rubberized embellishments.

Glazed ceramic and blown glass jewelry adorn the neck with shapes that are vegetal and organic. Wood and wool combine to evoke forms from nature that add a touch of warmth to the colder palettes. Parti-colored playfulness in ballet flats and oxfords complement the feminine shapes of the heeled boots and court shoes.
Reflecting the past, while embracing the future, Tia Cibani references some central concerns of our times. She remembers without nostalgia, and imagines with anticipation of change. An exhilarating future, in which invention and nature coexist harmoniously, is a vision she nurtures.

Ports 1961 invites you to plant the seeds gifted with this collection, as recognition of the opportunities that lie ahead.


Sachin and Babi Ahluwalia

Co-founders and Presidents of "Sachin and Babi" a one year old fashion collection, borne of their existing companies, ANK Embroideries, (under which they design and manufacture designer and couture embroideries for some of the biggest fashion houses) and ANKASA (the 4 year old luxury home furnishings brand). "My wife and partner, Babi, and I decided to launch our own RTW brand to bring couture products to the contemporary girl. "

Growing up in India, Sachin's mother owned design factories that featured Indian ethnic wear and Sachin, on his way to the U.S. to pursue his MBA, convinced his father to let him stay back one year to further explore the field of fashion and design in his families factories. In one short year, he and his mother were able to grow the business to new heights. Sachin ended up going to the U.S., but instead of business school, he opted to attend FIT in New York, where he majored in Textile Design and met Babi, his future wife and business partner. "Through our experiences from India and New York, we are able to translate embroideries and surface texture in a very different way. It is a fusion of old world techniques and modern sensibility." It is with this combined background that ANKASA, and now SACHIN AND BABI, has flourished.

The designers enjoy working with the wide range of materials and production capabilities in their Bombay factory. The Ahluwalia's have directed their focus to surface textures and fabric manipulations. They combine what is chic and classic with what is edgy and trend driven. They are always experimenting with the not-so-obvious textures and combinations of fabrics to accent a classic silhouette. Sachin has recently become even more interested in the "finer details," and has started working on jewelry pieces. They are very unique pieces that combine textiles with rare beads and semi precious stones.

"SACHIN AND BABI" is a unique blend of classic silhouettes and hip and cool colorways and textures. The collection translates as a designer collection, with the same fine fabrics and finishing that you would see in a luxury collection. One of the big draws of the line is that it is priced within the contemporary price point, making the collection very accessible to the mainstream.

The couples have a design studio in Midtown Manhattan and reside with their two young daughters in Sutton Place.


Shekhar Rahate

Being a popular name in fashion designing / shows & directing beauty pageants in U.S. and around the globe.

Shekhar studied fashion designing in Dubai Beams International fashion school .

Shekhar is being in this profession almost last 15 years working with national & international celebrities including past MISS WORLD / MISS UNIVERSE / MISS ASIA PASIFIC & many other title winners , presenting fashion shows & pageants in Paris / Germany/ Switzerland / South Africa, Dubai, India & United States.

Shekhar is the only designer in the world, was invited by UNITED NATIONS to present his collection in the prestigious General Assembly Hall at UN Headquarters , New York and this show was highly appreciated by around 450 delegates from 192 countries .

Exotic fabric, intricate detail, ornate colors: these are the elements of a haute couture gown, and designer Shekhar Rahate’s collection of high-class evening dresses more than encompass the beauty and elegance of a high-fashion frock creation. Applying more than 15 years of experience in the fashion industry, Shekhar has created a haute couture line that is both culturally inspired and inspiring. While browsing through his collection of posh evening gowns, it is evident that each dress is a mode masterpiece all its own. And with the variety in styles and fabrics – from form fitting, glistening satin evening gowns that accentuate a woman’s silhouette to flowy multi-pattern fabrics that allow a woman to move with comfort and grace – Shekhar’s gowns not only epitomize couture perfection but are worthy of red carpet attention.

Shekhar was recently honored by Madison who’s who & Cambridge who’s who of America .

His collection is available at – SEQUELS – 9899 south Santa Monica blvd , Beverly Hills , ca – 90212 .

His Fall / Winter 2010 collection is inspired by "COLORS" ... The collection hopes to find new and interesting ways of putting colors and prints together. Since he was making a collection for FALL , he had to choose materials and colors that were fitting to that time of year. When thinking about the colors he should use, he wanted to go with darker shades instead of lighter ones that may be more appropriate for a spring or summer collection. The color palette, also called a "color lookup table," "lookup table," "index map," "color table" or "color map,"is a commonly used method for saving file space when creating 8-bit color images and is very important when you are trying to represent a season. Fortunately the palette worked & he has received many assignments for this collection.

Collection consists of chiffon / silk & satin with intricate hand beadwork & crystals. Exotic fabric, intricate detail, ornate colors are the elements of a haute couture gown, and his collection of high-class evening dresses more than encompass the beauty and elegance of a high-fashion frock creation. Applying more than 15 years of experience in the fashion industry, Shekhar has created a haute couture line that is both culturally inspired and inspiring. While browsing through his collection of posh evening gowns, it is evident that each dress is a mode masterpiece all its own. And with the variety in styles and fabrics –from form fitting, glistening satin evening gowns that accentuate a woman’s silhouette to flowy multi-pattern fabrics that allow a woman to move with comfort and grace – Shekhar’s gowns not only epitomize couture perfection but are worthy of red carpet attention.


Stephanie Singh

Studied fashion design at Philadelphia University as well as the American University of Rome. It was at these top universities where she learned design concepts and color theories that helped her create one-of-a-kind collections for men, women, and children.

After working with world-renowned designers such as Diane Von Furstenberg, Singh is proud to have launched her own collection in 2009 to share with the world her eclectic fashion designs, representative of her mixed cultural background. Blending traditional Indian fabrics with modern American silhouettes comprises Singh's signature style.

"Fashion is art, wear what inspires you."


White + Warren

Started out 1997 with a mission to make cashmere accessible, affordable, and most importantly, relevant in this competitive environment. Since then White + Warren has expanded well beyond the cashmere sweater, creating total knitwear collections featuring head-to-toe knit dressing, while continuing to refine and improve on the classics and wraps that created their loyal customer base. White + Warren owe their continued success to a rare blend of luxury, practicality, fashion and function.

With a celebrity roster of fans that includes Angelina Jolie, Blake Lively, Julia Roberts and Kristen Bell, White + Warren is one of the most sought after knitwear labels in the world. White + Warren’s wares have been featured in publications including Vogue, Harper’s Bazaar, Elle, In Style, and W and can be found in the finest department stores, specialty boutiques.


“Mumbai to NYC: Can India Walk the Global Runway?”: A Conversation with Industry Visionary Fern Mallis, SVP IMG Fashion – A SAMMA (South Asians in Media, Marketing and Entertainment Association) Panel Event: on Wednesday, April 14, 2010 from 6:30 to 9:00 p.m

In collaboration with IAAC (Indo-American Arts Council) on the evening before IAAC’s “Global Runway’s Night Out” On Thursday April 15, 2010 at 7pm at: The Paramount Hotel , New York.

Featuring Designers include: Amrita Singh, Babita Malkani, Naeem Khan, Padma Lakshmi, Payal Singhal, Ports 1961, Sachin + Babi, Shekhar Rahate, Stephanie Singh, White & Warren.

The Indo-American Arts Council is a 501 ©3 not-for-profit arts organization passionately dedicated to promoting, showcasing and building an awareness of artists of Indian origin in the performing arts, visual arts, literary arts and folk arts.



MISHA NICOLE Pop-Up Shop: April 16th 4 – 9 pm
Look, browse, buy, Following the momentum of Global Runway's Night Out, the MISHA NICOLE Pop-Up Shop will feature women's apparel, jewelry and accessories, from a group of cutting-edge designers (some of whom will be debuting their collections in the U.S.) -- a sneak preview of MISHA NICOLE.

Five hours of shopping, modeling, music, cocktails ... a one day MISHA NICOLE event. Come and check it out!

We look forward to seeing you on April 16th at the Paramount Hotel (235 W 46th Street, NY, NY) from 4pm to 9pm on the mezzanine floor. Be the first to purchase merchandise and get a taste of what’s to come.

MISHA NICOLE W.http://mishanicole.com E.info@mishanicole.com

Misha Nicole: MISHA NICOLE is a women's retail concept store opening Fall 2010 in Soho, NYC. The Company is being established as the premier platform to showcase coveted designers that have strong brand recognition internationally but have no representation in the U.S. Our mission is to create a fresh, cultural and engaging shopping experience, in addition to featuring these fabulous emerging global brands. Our exclusive and fashion forward merchandise will effortlessly work back to well-established and compelling western brands, creating a cohesive, one-stop shopping experience for the customer who wants something chic and exceptional. MISHA NICOLE will also be hosting an array of events from the arts, music and fashion, to dance and film. MISHA NICOLE will be the place to go to be on the up and up of fashion and culture.

Misha Shivdasani,Chief Executive Officer and Co-Founder of MISHA NICOLE. Misha has a strong and global understanding of the fashion and retail marketplace, after having worked in retail sales and buying at Bergdorf Goodman and Neiman Marcus, and in wholesale sales at Salvatore Ferragamo and Tods. Misha has worked with all product categories from ready-to-wear, to shoes to decorative home products, with men's, women's and junior's collections. She has an innate sense of style and grew up surrounded by the arts and culture. She is excited to fulfill her dream of opening up MISHA NICOLE.

Jon Harari, President and Co-Founder of MISHA NICOLE. Jon has business and investment experience working in the mergers and acquisitions and leveraged finance groups in the investment banking division at Lehman Brothers as well as investment experience working at a hedge fund focued on investing in distressed companies. He graduated magna cum laude from the Kelley School of Business Honors Program at Indiana University. Jon is extremely excited to be embarking on a new venture and working in the fashion industry.

SAMMA – or the South Asians in Media, Marketing and Entertainment Association - is the first and largest organization of its kind to bring together the growing number of South Asian executives, managers and entrepreneurs in the US media, marketing and entertainment industries, including the rising demand for South Asian media. SAMMA members span tv and film, marketing and advertising, new media/mobile, multi-cultural marketing, fashion and sports entertainment, pr/promotions, and related industries. Our mission is simple –to drive the continued success of South Asians in the US and Indian media, marketing and entertainment industries through awareness building, networking, promotion and education. Founded in 2006 in NYC, SAMMA has grown to well over 1500+ South Asian professionals and industry influencers. SAMMA’s marquee annual event is the SAMMA Summit.

Peepul PR: Founded in April 2006, Peepul PR is a full service boutique agency dedicated to corporate consulting and lifestyle PR, with a passion for pushing the boundaries of typical public relations. Services range from product launches, brand awareness, corporate visibility, or events by leveraging each step of the communications cycle. Peepul PR’s strength lie in its solid relationships, marketplace knowledge, distinctive modern writing style, personalized service, tailored strategies and highly tuned trend radar combined with a select roster of clients. Our experience and expertise includes practice areas such as Arts & Culture, Retail, Fashion, Hospitality, Food & Beverage, Luxury, Wellness and Consumer Goods.

-----------------

It's great being connected with Aroon Shivdasani from so long, & feels good to see such amazing talent being given chance at the various activities & efforts brought forward. We all Indians, In Abroad are doing some good work ,& it feels really proud.It also feels good to see Misha Nicole Shivdasani d/o Aroon Shivdasani doing some good work too. I wish Aroon for "Indo-American Arts Council", & Misha for "Misha Nicole" all the best for there endeavours.

Special Thanks to IAAC, Purple PR, Jon Harari, Designer Shekhar Rahate, Babita Malkani, Ports1961, Amrita Singh to be in touch and cooperate & support for this update.

It's lovely again to connect with so many likeminded same platformed people on the Fashion front,& Media & Industry - Great going. Wishing all of them the very best. - Gaurav Kapoor

Event promoted & Publicised by TFW- The Fashion WeekEND - Publicist & Pr, EDM Magazine Publication, Studio Varuag, New Delhi ,India

Designers @ WIFW AW March 2010

The Krishna In Me- Joy Mitra

If there ever is a God I could talk to, confide in, flirt with, play pranks on or just take that mystical walk down the river bed with, it is Banke (Dandy) Bihari….Lord Krishna. The God for the contemporary human .One who speaks the language you and I understand.

His wrath I fear not. His eklavya (precise eye) only bestows on me love and an understanding that even when I err I am pardoned. Even when I connive I am respected for being one with the race called life. Lord Krishna is the God for today. The mystical magician who through his Geeta Saar tells each one of us to be a flesh and blood person.

Holi for him denotes forgetting the past ‘Ho li’….Let bygones be bygones. He asks you to hone your killer instinct and like his pet disciple Arjuna aim for the fisheye, whatever it might be for you. Even if it is as idyllic as sitting by the ghats and singing in his praise. Madhav will tell you to sing with your soul and allow God to echo in your voice.

Love for him is Radha, not wife, mother or sister…..just that ideal companion who dares to love you. Unabashedly. Fable has it that even today ,every full moon the Radha –Madhav Mandir in Mathura comes alive with their raas….No human is allowed to spend the night inside this temple which remains their eternal love nest Those who did returned the next morn blinded….with their love.

His disciples are Karmic people….simple souls who allow their work to speak .They envelop themselves with seamless love and positive energies. Anyone emanating negative energy is cut off, amputated from their existence. The Lord is a friend and he tells you not to harm others but most importantly never allow others to harm you…..

The lord is me and I am the Lord….And my fashion this year simply creates cameos of real people enveloped in the aura of his mystical love. Secure in love, floating in bliss yet with feet that are firmly on the ground always.….. Because the Dandy Dev I love tells me to live it up!


Nandita Mahtani

In her debut show at WIFW on March 28th, 2010, Designer Nandita Mahtani showcased an eveningwear resort line , easy fashion in simple basic cuts that will appeal to women of all ages, clothes that are dreamy, romantic yet with a strong sense of drama.

The holiday collection is in neutrals restricting the fabrics to georgettes, chiffons, lycras and knits with a creation of an unexpected print mixing bandhani with butterflies. Keeping a firm grip on the color story with shades such as black, olive, brown, tan, skin and a dash of white, the collection teams sensuality with its characteristic pretty look. Focusing on feminine cuts, embellished with lots of sequin sheeting, chains, chain mails, stones, rivets which lend an edgy appeal, the ultra glam evening section has an assortment of dresses, very short skirts, hot pants, vests, jackets as well as flowy long dresses.

For the designers loyalists signature pieces in newer versions do crop up which Nandita maintains are their best sellers. The trade mark kurtis, which are still famous in London are presented in a variety of shades with thread and metallic work. Mixed sheer sexy printed dresses underlines her never ending romance with Bohemia

Says Nandita Mahtani, “ The line spells metallics and military chic as a huge trend. Dark edgy and tailored looks speckled with simple sexy flowy silhouettes make this an unusual symphony. The idea is to offset sexy dresses with a dash of the unexpected and have fun with fashion and accessories. Statement pieces, which make every woman, feel like a diva. ”

A combination of contrasts Nandita’s line combines hard rock with lady like mode. Sophistication and glamour is the mainstay of the designer’s collection.


SWAPAN & SEEMA - A Certain Splendour

Swapan and Seema successfully meet the challenges of the new season with their collection titled ‘A Certain Splendour’. Aimed at the contemporary woman who seeks to combine spontaneity and luxury in her choices-this collection is fresh and innovative. It highlights the opulent and detailed embroidery which is a feature of Indian craftsmanship. The collection appeals to contemporary taste with its startling and innovative colour palette. This season is about nurturing the mysterious, romantic and extravagant side of women.

The silhouettes are versatile-modern interpretations of the unstructured, billowing as well as those that show off the voluptuous feminine shape. There is a profusion of the damask pattern-the embroidery is delicate and modern. The floral motifs offset the glamorous tilt of the collection. Fabrics like silk, chiffon and satin contribute to the sense of luxuriousness that this label is famous for. Sparkling zardosi work, metallic finishes and flashes of saturated hues make this is a memorable collection. Greys, blacks corals and rust dominate and also the softer beige and brown.

Swapan and Seema have explored their strengths very skillfully in this collection. It presents a whole range of sartorial choices for the contemporary Indian woman from casual Western wear to Indian bridal wear –kurtas, lehengas, saris and long dresses. The regal fabrics, playful motifs and glamorous details all promise to bring to women what they all crave-‘A Certain Splendour’


The Rainbow Totem - Little Shilpa

In an imaginary process .. crossing borders between art and fashion.. looking forward collectively unconscious of our time.. this super colorful collection alerts us to the beginning of a spiritual war..

Perspex reveals and filters light that meets feathers .. we see The Rainbow Totem
As Mohawks, spirits of lights, are eating our mind.. and colored spectrum are wrapping our bodies ..

fluorescent armors appear : visors , masks . cuffs , neck-pieces , shoulder-pieces .. all haunted by forest ghosts willing to show their soul

We, mutants, go around the city and invade the spaces

The tribes are here ..
Time has come..


Anatolia by Rehane
"It is more than just coincidence that every time I go to the sketch-pad for my Autumn/Winter collections my inspiration comes from the cultural roots of various cities across the globe. This time’s collection for WIFW Autumn/Winter 2010 has been inspired by all things ‘Asia Minor’. The collection is called ‘ANATOLIA’ which is a geographic and historical term denoting the westernmost protrusion of Asia, comprising about two-thirds of the modern Republic of Turkey.”

The silhouette is in keeping with modernity, yet there are opulent excesses seen throughout the collection in one form or another. The look is Bold & Without fear, which is truly Rehane’s signature, with Dollops of the exotic & mysterious. A modern day ‘Sherzade’ would perhaps be the best Muse for Anatolia.

Rehane adds, “Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future. And to a great extend this is why I love to see my collection to be worn by musicians, poets, authors, artists and all creative people! All of us have a creative streak; some know it and some use it successfully.”

The colors used for the ANATOLIA collection are Snuff, Poppy, Salmon, Deep Aqua, Turkish blue and Antique Gold. The cuts are very structured yet complimenting the female silhouette. The fabrics used vary from Jacquard to Satin and Velvet to Georgettes.


Poonam Bhagat - Abstract Expressionism

In the first seven decades of the 20th century American Art came of age. Progressing through a variety of experiments it finally broke through in the late 1940s with a native style called Abstract Expressionism, a revolutionary approach that put the U.S. for the very first time in the vanguard of art.

It is from here Poonam has borrowed various elements and translated them in her own TAIKA way on to fabric. Stuart Davis and Stanton MacDonald-Wright are two such Avant Garde American Abstractionists who inspire her to create A/W 2010-11 collection.

Show started with a lot of spunk/style with models breaking into a jig in a chic collection. It is not every day that you see models smiling and grooving while walking the ramp.

Collection & Detailing: The collection was purely western with a lot of interesting ankle and knee length dresses, skirts and tops; playful with exaggerated collars, winged shoulders, halter necks, asymmetrical necklines, cowls and hoods. Fabric: The collection was in silk and linen along with jersey to create lines that are edgy and dramatic.
Colours: lot of black and ivory fused beautifully with hot pinks and burnt oranges along with a nice combination of aqua.

FOR MORE PICS / INFO / EDITORIALS CLICK.

http://theedimag.blogspot.com/ and http://varuag.spaces.live.com/