Inernational Desi@Hong Kong Fashion Week-2012

Dressing Hongkong the Desi Style.


This Fall / Winter 2012, Hong Kong Fashion Week witnessed a dose of Vibrant India, as 7 exceptional Home Grown Ralent showcased their signature lines, which felicitates the Vision of the Global India. Each Collection exudes an unique modernity of heritage workmanship, which would attract Buyers across boundaries.


Ace designer Nisha Sagar presented a classic cocktail line in sensual nudes like sand,beige,cream and mocha in shimmer Georgette and light Chiffon. Her modern Take on Churidar-Kurti were further dazzled with crystal and sequin embellishment.

Carrying forward the heritage mood,was designer C Singh, whose collection celebrated the Big Fat NRI wedding. The Bright and Vibrant range of silhouettes  were splashed with bold Indian Prints and intricate spangle embroidery.

Shraddha Vora's ode to Opulent Regalia  was a perfect Punctuation for closing the Grandeur of Traditional India.Motley of Fabrics were marinated in vibrant tie and dye and further crafted into exclusive ethnic ensembles.


Designer Aniket Satam, showcased two quirky looks,which was a fun and fresh take on zestful Youngistan. Inspired by Convent uniforms and structured 60s,his fall line celebrated modern simplicity and sharp contrasting to this, his  show ended with a Gypsy Kutch Cool resort wear.

Yellow Jeans by Kapil Jain experimented with the staple Denim and Transformed them into Ultra chic and Girly outfits. Every denim look had a unique treatment done with impeccable detailing and finesse.


Stall only Designers featured Basavraj 's bouquet of delicate tulle dresses in confectionery  palette of ivory,peach,nude,Lilac and pink. Each outfit had floral explosion,crafted with couture precision with minute atelier detailing.

Talking about details,to finish a look,one requires a perfect accessory and this need in the pavilion was curated by Felix Bendish. Known for his Innovative Flamboyant fashion bibs, Bendish marveled this season with his new signature - Lizard Brooches and cocktail clutches. His experimental embellishment techniques  has re-written the Indian craftsmanship into a Modern Universal realm of design aesthetics.




This Successful International Fashion venture of Indian Talent, was a dexterous initiative of  premium design school - B.D.Somani Institute of Fashion technology,Mumbai India.And was promoted and managed by Mr.Vinit Gangwala of Mystique Promotion.

Zandra Rhodes - The Legend

by Stéphane Gaboué

The new generation may not be familiar with the work of the legendary British designer Zandra Rhodes. At best, they might remember her from her cameo appearance in Absolutely Fabulous ("Hi Zandra! It's me, Patsy. Patsy Stone").
And yet any number of pieces from her retrospective collection, which attracted industry stalwarts, could easily slip into the wardrobe of any young, fashion-loving girl of today. It was a fantastic show, unveiling one stunner after another, showing the designer's brilliant color sense, expert cutting skills,
knack for prints, and unbridled embrace of 1970s exoticism and hedonism.

From the 1970 pink printed chiffon ensemble (with the edges hand-rolled) to the lamé Elizabethan dress inspired by Lady Diana's wedding gown, through a 1985 flapper number beaded to resemble Manhattan high-rises, it was a stellar career collection unfurling before us. A few new pieces were included, too. At times, with their donut-shaped headbands and glittery, glued-on make-up (perfectly in tune with Steven Meisel's new Italian Vogue cover), the models looked like they had escaped from a Guy Bourdin shoot.

As Zandra herself came out to take a bow, her hot-pink hair cut into a bob, the audience was on its feet, giving her a well-deserved standing ovation.

Lakme Summer/Resort 2012 @Mumbai

Lakmé Fashion Week’s Tribute to Indian Fashion – Celebrating Indian Weaves and Crafts



• An entire day at LFW will be dedicated to Indian Textile


• 83 designers and 9 Sponsors participate in Summer/Resort 2012


• Rohit Bal - Lakmé Grand Finale Designer






Mumbai, February 6, 2012: Lakmé Fashion Week announces participating designers and sponsors for Summer/Resort 2012. This season promises several new initiatives to showcase designs from around the world, exchange of ideas, a networking base and a stage where artistic form of expression is celebrated. Leading the curve in promoting new talent, e-commerce and digital strategies, LFW continues to grow and expand its footprint across the world.






Highlights of LFW Summer/Resort 2012:


CELEBRATING INDIAN WEAVES AND CRAFTS


As a tribute to Indian textiles, LFW will be dedicating a day to Indian Craftsmanship and Textiles. All designers participating on this day will showcase Indian weaves and crafts. Krishna Mehta, a staunch supporter of Indian arts and crafts will curate the day. The event will see industry veterans participating in guest lectures, panel discussions and workshops. LFW’s endeavour is to aggregate the best designers who work with indigenous fabrics and put together a collection bringing the dominance of Indian textiles to the fore






INTERNATIONAL OUTREACH


Lakmé Fashion Week will see iconic international Designer Bibhu Mohapatra presenting a show on the LFW Runway. This will be his first time participating at a Fashion Week in India










LAKMÉ GRAND FINALE


Rohit Bal returns to the LFW platform as the Lakmé Grand Finale designer after 12 years. The veteran designer will be interpreting the Lakmé Absolute range by Lakmé






UNVEILING ‘THE NEW SOURCE’


Last season, “The Source” - the business hub at LFW had gone for a complete makeover to drive more business and meet the demands of buyers. This season LFW continues the re-vamp of the source and will be seen in a completely new look with instillations and designer exhibits. The new source will also see an interesting mix of art, culture and various other activities thereby making it the central point of business interactions






TALENT BOX: DESIGNER COLLECTION PREVIEWS AT ‘THE SOURCE’


The international concept of showcasing designs in mini shows in the form of ‘Talent Box’ introduced by LFW last season was a great success. This season witnessed an increased in the number of applications - almost 20 designers will showcase through the Talent Box shows






NINA MANUEL TO HOST LFW TV:


LFW TV, the online channel that live streams designer shows and showcases behind the scene activities from Lakmé Fashion Week across the globe will see Super Model Nina Manuel come on board as our host this season. She will bring to the viewers exclusive content of shows, behind the scenes action, trend reports, exclusive interviews, parties and much more from India’s premier fashion trade platform. This online streaming channel will take a step further and allow buyers, sponsors and fashion enthusiasts, around the world to gain real time access to the action














INIFD PRESENTS LAKMÉ FASHION WEEK’S FASHION WORKSHOP SERIES:


Through the Fashion Workshop Series (FWS), LFW has created a platform for industry leaders to share best practices. The fashion community and students from fashion institutes all over India participate in the fashion workshop series. This season, the sixth edition of the FWS, will focus on fashion styling. This workshop will center on stylists that go through an understanding of up-to-the-minute trends in fashion, as well as the intricacies of design, color theory, and lighting before finalizing on the style along with other aspects of styling






The upcoming Summer/Resort 2012 has garnered great support from its new and existing partners that play a critical role in making this event a grand success each season:


• Re-joining us as an Associate Sponsor for the fourth season, is one of India’s leading Mobile Services provider, Aircel


• As LFW’s longest running partner, DHL continues its support as the Official Logistics Partner of Lakmé Fashion Week Summer/Resort 2012


• Continuing their fourth successful association is India’s leading fashion trade E-Commerce portal – Fashion and You, as its Official Online Retail Partner.


• LFW welcomes new sponsors, INK Infrastructure – Official Real Estate Partner and Forever Jewelry – Official Jewelry Partner


• Blender’s Pride our Official Partner will also be one of our Co-Sponsors this season


• INIFD – Official Knowledge Partner and Presenting Sponsor for the Fashion Workshop Series; Kingfisher – Official Good Times Partner continues their support and Hotel Grand Hyatt, Mumbai remains the Official Venue and Hospitality Partner










Present at the occasion, Anjana Sharma, Director - Fashion, IMG Reliance said, “As thought leaders in Indian fashion, our endeavor is to strengthen LFW as a platform every season. This edition of Summer/Resort will see an eclectic mix of Indian designers, a dedicated day to showcase the vibrancy and magic of Indian weaves and crafts. Watch out for the “New Look” Source area that will adorn various installations along with Talent Box collections from young design talent. We at Lakmé Fashion Week offer sponsors, partners, designers, industry professionals, design students, and all attendees a series of unique experiences, each designed to explore, educate and celebrate fashion”.


Sharing her view, Farida Kaliyadan, General Manager, Lakmé said, “Lakmé has a legacy of blending contemporary international fashion and beauty trends while catering to the preferences of the Indian woman. With Lakmé taking a significant leap with the launch of Lakmé ABSOLUTE, looks created this season will enable the fashion forward woman to be magical in her everyday life. We are honoured to have on board Rohit Bal as the Lakmé Grand Finale designer as his designs embody the same individualistic yet Indian sensibility of the contemporary Indian woman. We have had a fulfilling association with LFW for the last 12 years and we look forward to celebrating the best of fashion and beauty in this dynamic season of Lakmé Fashion Week Summer/Resort 2012.”







Designers for LFW SR 2012


List of Designers participating for Summer/Resort 2012

Abhishek Dutta Nivedita Swarup

Anita Dongre Nupur Kanoi

Anjana Seth Paromita Banerjee

Archana Kochhar Payal Kapoor

Arpan Vohra Payal Singhal

Bhairavi Jaikishen Payal Khandwala

Bibhu Mohapatra Payal Kothari

Debarun Mukherjee Pia Pauro

Deepika Govind Pooja Kapoor

Deepti Pruthi Pranav Misra & Shyma Shetty

Drashta Sarvaiya Priyadarshini Rao

Eina Ahluwalia Priyal Prakash

Gaurang Shah Priyangsu Maji

Gautam Sinha Purvi Doshi

Harangad Singh Rajat Tangri

Hiral Bhogi & Nidhi Shah Rimi Nayak

Indira Baikerikar Ghosh Ritika Bharwani

Isha & Nitin Kartikeya Rocky S

Jatin Varma Rohit Bal

Kapil & Mmonika Arora Ruchika Sachdeva

Khushali Kumar Sabyasachi Mukherjee

Khushboo Agarwal & Prem Kumar Sailex Ngairangbam

Komal Sood Samar Firdos

Krishna Mehta Sapna Bhavnani & Sukriti Grover

Little Shilpa Sashikant Naidu

Malini Agarwalla Shashank Raj & Prajwal Badwe

Manish Malhotra Shivan & Narresh

Masaba Gupta Shruti Sancheti

Mayank Anand & Shraddha Nigam Siddhartha Tytler

Mehak Gupta Sougat Paul

Mona Shroff Soumitra Mondal

Narendra Kumar Suhani Pittie

Neeru Kumar Swapnil Shinde

Neha Agarwal Theresa James & Roger Prince

Nimish Shah Umesh Vashisht

Nitin Bal Chauhan Vaishali Shadangule

Nitya Bajaj Vikram Phadnis

Nitya Bajaj & Ashfaque Ahmed Vivek Shah

Gen Next Designers

Archana Rao Shikha Grover & Vinita Adhikare

Manoj Kumar & Vinod Bhardwaj Tanya Sharma

Megha Garg Yogesh Chaudhary

Prashant Kumar



Sponsors for LFW SR 2012

SPONSORS

ASSOCIATE SPONSOR Aircel

CO-SPONSOR DHL, INK & Blenders Pride

OFFICIAL PARTNER INIFD, Kingfisher, Forever Jewelry , Fashion & You

OFFICIAL HOTEL Grand Hyatt








About Lakmé Fashion Week:


Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2012 will be held from March 1 to March 6, 2012 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in



About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com



About IMG Reliance:

In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.



About IMG Fashion:

IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

Khwaja-Autumn Winter 2012 by Vaishali Shadangule

Khwaja is the word which is used by all the Sufi- saints and peer-fakeer to address the divine power. They have devoted their entire life to spread the message of the ultimate master, to the societies across the nations. They never limit themselves to any defined path to enlighten others, what they did became the path for their followers. They were above the worries of survival and left themselves on the mercy of their master. These enlightened souls wanted to merge themselves into the supreme power, and in the spiritual journey of their life, they found the power within.

 I am fascinated by this philosophy and want to pay my tribute to these true and pure spirit of denying of being and becoming nobody.

In the intuitive process of presenting this thought into a collection, I have used hand woven organic cotton to keep the purity of thought and the embellishment of beads are weaved into the fabric to interpret the thought into the garment.

I have mainly used black and white color to show two different sides of a world and have tried to achieve different silhouettes along with the draping to show the variety of the concept.

The fabric that has been used is cotton that has a soft feel as well as it is flowy. Keeping in mind this element of the fabric, I have used some draping techniques to create unconventional silhouettes. Some of the garments also portray strong construction with woven textures.

VAISHALI. S is a fashion label by Vaishali Shadangule.

Born in a small town Vidisha in Madhya Pradesh, Vaishali’s journey into fashion has been an inspiring tale. Graduating in science, she moved to Mumbai to pursue her dreams of being a fashion designer. Her commitment to remain true to her one-of-a-kind vision of creating contemporary designs from Indian hand women textiles has borne fruit through her two stores in Mumbai and a new flagship in New Delhi.

The brand that bears her name is a clothing line that encompasses contemporary and traditional Indian wear, Indo-western and western wear. The label stands for a modern attitude, comfort and innovative style stemming from a wealth of ideas that blends the modern with the vastness of Indian textiles. Besides designing for her label, she also has licensed her label and designs to retail houses.  Her collections have been much celebrated by the media and fashion connoisseurs alike.

She debuts at Wills Lifestyle India Fashion Week this season with her autumn winter 2012 line that amalgamates art and fashion.

Luigi Borbone>2012-SS-White, White Collection

Luigi Borbone is a young Roman Couturier who, for the first time, has been invited to show at AltaRoma AltaModa.  For his 2012 Spring/Summer Collection, Luigi Borbone was inspired by the isolated, glacial landscapes depicted in the works of the Norwegian painter Odd Nerdrum.

“A distant land, not only geographically, Scandinavia is a place of striking contradictions and stark contrasts which” - affirms Luigi Borbone - "dominated by the breathtaking beauty of nature’s savagery and mercilessness, becomes the key element in every intellectual adventure of Scandinavian artists in representing the mystery that is life".

Luigi Borbone has created a monochrome collection. Shades of dazzling white - bright, pearly and iridescent - accentuate the expression of the spirits and themes of the Nordic lands; lands imbued with the anxieties typical of those restless starry souls, ever thirsty for sun, full of death and yet, at the same time, so attached to life.

Research into materials is the key to this collection: the designer, Luigi Borbone, marrying the ethos of vegan culture, has produced a collection using eco-friendly fabrics and materials which fully respect nature and animals.

The precious fabrics of high fashion are given a new slant with the experimental technology of the latest generation. Latex treated with Swarovski crystals made, to the specifications of Luigi Borbone, by the master craftsmen of Transfermania International in Rome, lab-produced Mikado silk fixed with Swarovski crystal powder, embossed linen, organza in linen and silk and duchess satin silk dipped in special gold-dust flecked resin to make it waterproof.

The creations of Luigi Borbone place emphasis on the theme of "disquieting and inversion”. For the day Tuxedos, stiff shirts, voluminous high-waisted trousers and dresses which play on three dimensionality, whilst evening wear sees dynamic abstract forms.

The accessories designed by Luigi Borbone, made from recycled plastic and enhanced with Swarovski crystals, are all unique pieces made exclusively by hand by the artists Alecci and Di Paola.

For the collection’s shoes, Luigi Borbone sought the collaboration of the Milanese designer Riccardo Rizieri who bases his creative project on unique values such as "hand made", excellent craftsmanship and respect for "green" ethics.

Jewelry>JULIAN MANCINELLI BONAFACCIA>Summer Collection 2012

JULIAN MANCINELLI BONAFACCIA
Presentation summer collection 2012 Performance "Radiolarian" | A Project by Quiet Ensemble

Tuesday, January 31, 2012 20:00
* Presque Ile design store 19 Via del Corallo, Rome

It comes from a brilliant creative contamination between the designer Juliana Bonafaccia Mancinelli and audiovisual performers Radiolarian Quiet Ensemble Project, a unique multi-sensory performances, presented for the first time in Rome, in the Events Calendar Extras AltaRoma, for new collection of jewelry designers.

Juliana Mancinelli Bonafaccia in the new collection offers a line of necklaces, bracelets and rings, inspired by the work of Ernst Haeckel, in particular single-celled organisms represented in the tables of "Die Radiolarien" of 1862. Hence the name of the collection. Research, exploration and experimentation, dictates that push the creative talent to create unique individual pieces. Innovation and research in the use of galuchat - ray skin already in the works at the time of Napoleon - and other fine leathers. The style of the collection is based on a harmonious juxtaposition of architectural details with ancient texts of marine biology, material elements, sculpture and anatomy. The sophisticated invoice object, the result of irony and provocation, is determined by the skilful synthesis of classical studies and reflections on life forms and surprises for the original design and contemporary.

Detail that should not be underestimated is the craftsmanship totally Made in Italy, so the attention to detail in the choice of every single stone in the creation of the prototype to achieve the ultimate fulfillment of the jewel as a limited edition piece. Juliana jewelry that offers high seal a partnership between minerals and diamonds, precious stones sapphires, which is a new location in the landscape of luxury Accessories area.

In the modern creative and welcoming space, Presque * ile design store, guests will attend a performance made by Quiet ensemble and Francesco Rosati, who have surprised fans during last VFNO fashion in Paris in collaboration with Salvatore Ferragamo. The movements of the models will be followed by a coreagrafia of lights and shadows, jewels that exude energy, lines of color and music. The protagonists of the show will be just the jewelry that will produce sounds - that as individual pieces, will be able to generate unique sounds - and the images projected on the bodies of the models who wear them, becoming themselves the bodies exhibition. Bracelets, necklaces and earrings will draw light shapes space, changing color and makes it visually and musically, the surrounding environment.

Sponsor: Enoteca Costantini

Event & Communication
Study Dmod

For info and credits moda@dmoda.it
Romina Toscano 331 602 3236
Olivier Di Gianni 339 7244574

Kick Eyes Glasses

Kick Eyes are back and kickier than ever. We first brought you the smash-hit toy glasses by Nono Muaks—a fashion-design collective between Brussels and Beijing—last year. We rather naively assumed that lightning bolts and heart shapes were about all one could punch out of felt. But no. As it turns out, you can punch pretty much any silhouette into felt. From the new Kick Eyes collection, we present to you: cat eyes, leopard prints, diamonds and clubs, and laser beams. Because really, who wants lenses when there's laser-cut technology?


Details: 100% laser-cut industrial felt, durable and foldable, unisex, one size fits all. Dimensions: 5.75" wide, 5" deep. As always, we're happy to tweet pictures of you and your purchase.

Pria Kataria Puri>Prestegious Award>International Designer

Pria won the the international designer of the year award at the prestigious Masala Awads 2011 -in Dubai on 23rd dec2011.

A lot of Pria's dubai friends where there to support and cheer for her at the awards .


'I would like to thank the multicultural residents of Dubai & masala awards for their continued support and appreciation of my work. Years ago when I had started to design, my goal was to take Indian fashion onto a global level...so, being awarded with this international designer award means more than you could ever imagine. One person who is responsible for opening me up to various markets, especially in the middle east, is my husband, Sumit, without whom I couldn't have had the exposure and experience that has inspired my most successful work yet. So, thank you. I hope to continue pursuing my undeniable passion for fashion, and portraying high fashion as a fusion of many different cultures and ideas of the world combined. Thank you all from the bottom of my heart' - Pria Kataria Puri

Dreamsuits: Designs by Nudie Cohn, the Rodeo Tailor.

Nudie Cohn at MoMU

Now that it's confirmed Steven Soderbergh is making what hopefully will be an over-the-top Liberace biopic for HBO, played by Michael Douglas and his younger lover Matt Damon sashaying around in sequins and sideburns, this seems like an excellent time to revisit that flamboyant, kitschy, rockabilly look—from a fashion angle. Beginning October 28, MoMu fashion museum in Antwerp will present


Originally a designer of diamanté-encrusted G-strings for New York strippers, Ukrainian-born Nudie Cohn and his wife moved to Hollywood in 1947. There, they originated the riotous, embroidered-within-an-inch-of-its-life rhinestone cowboy look one usually associates with Liberace, Elton John and an older Elvis Presley. In fact, Cohn created Elvis Presley's signature $10,000 gold lamé suit, as well as Hank Williams' white cowboy suit with music notes on the sleeves, and similarly festive numbers for Gene Autry, Roy Rogers, John Wayne, Cher, Elton John, Dolly Parton, John Lennon, and Johnny Cash. Reportedly, Tommy Hilfiger and Ralph Lauren have been inspired by what became known as Nudie suits.
Here's the thing. This won't be a straight (although Nudie was, perhaps surprisingly) retrospective, but an examination of the personal collection of Bobbejaan Schoepen, a Belgian entertainer and lifelong client. The first of its kind in Europe, the exhibit will feature all manner of dazzling head-to-toe creations, accessories and ephemera, a celebration of Cohn's exuberant aesthetic and the friendship between the two.

14 oz. Berlin goes West

14 oz. Berlin goes West: Second multi-label store is set to open on Berlin’s Kurfürstendamm shopping boulevard in autumn 2012



With the opening of a new multi-label store on the Kurfürstendamm, Berlin’s bustling shopping boulevard, Karl-Heinz Müller, 14 oz. owner and managing director of BREAD & butter GmbH & Co. KG, is sending out a high-profile message by using the successful 14 oz. concept to connect both of Berlin’s inner city centres.



The Berlin districts of Mitte in the east of the city and Charlottenburg in the west could hardly be more different. From autumn 2012 the second 14 oz. multi-label store will be creating a permanent link between urban, casual street style and classic chic on Berlin’s most prestigious shopping mile. With 14 oz. in the historic ‘Cumberland House’ building on Kurfürstendamm, the first port of call in the western part of the city is being established for connoisseurs who appreciate and personify the attitude associated with tradition, individuality and authenticity.





The balanced product variety of the 14 oz. brand portfolio reflects a pronounced appreciation of outstanding quality, handmade products and an authentic, individual style. A total area of 600 m² will be used to showcase ladies’ and men’s collections by authentic brands with a strong profile and unique philosophy, which will reveal their full effect in the grand surroundings of the history-steeped premises.



Karl-Heinz Müller: “Berlin’s Kurfürstendamm can look back on an eventful history, which has always been synonymous with sophisticated elegance and international flair. To this day, style and fashion are interwoven with a unique and singular shopping experience on Berlin's most famous shopping mile. The 14 oz. concept fits in perfectly here and blends in naturally with the setting of the stunning Cumberland House – I couldn’t help but get involved. I am already delighted that we have been able to make a further contribution to affirming Berlin as the fashion capital by opening 14 oz. at this prestigious location.”





The Cumberland building was designed between 1911 and 1912 by architect Robert Leibnitz as an exclusive boarding house, but was never used as such. During the past century it instead housed international guests as a grand hotel and later the building was used by cultural institutions and different financial administration offices. Following its loving restoration and elaborate renovation, next year the Cumberland will be experiencing a renaissance: impressive retail spaces, luxurious owner-occupied apartments and an exclusive gastronomy area reflect the revival of the Kurfürstendamm in a future-oriented post-millennium era.



Cumberland House owner Dr. Thomas Bscher: “Karl-Heinz Müller, 14 oz. and BREAD & BUTTER represent and stand for the next generation of the city of Berlin. We, and by this I speak for all businesses in the direct vicinity, are delighted that Karl-Heinz Müller is so actively committed to the Kurfürstendamm – with his involvement he is making an important contribution to the location, in particular to this section of the Kurfürstendamm and to the Cumberland building.“





Berlin company s1 architektur has been commissioned with planning the interior for the new 14 oz. store. Architects Ansgar Schmidt and Henning Ziepke were also responsible for the design of the first 14 oz. store in Berlin-Mitte. They assisted Karl-Heinz Müller with the launch of BREAD & BUTTER more than ten years ago, going on to manage the Event Architecture department for several years.



Ansgar Schmidt: “We are picking up on the existing identity and atmosphere of this special location. We are capturing its grandeur, using it and confidently putting it in a new context. We are absolutely delighted and proud to be given the opportunity to rise to this challenge together with Karl-Heinz Müller.”





EXCLUSIVE PREVIEW



Yesterday, on Thursday evening, Karl-Heinz Müller welcomed around 200 guests to Cumberland House for an exclusive preview. s1 architektur designed the provisional shell of the premises, which is still in the building phase, to look like a New York gentlemen’s club for one night only, and more than did justice to the unique location. Illuminated walls, Chesterfield sofas and the bar area formed a charming contrast to the concrete floor and the unfinished ceilings.





After Karl-Heinz Müller welcomed the guests, Dr. Thomas Bscher said a few words about the Kurfürstendamm location, followed by a speech from Ansgar Schmidt about the plans for the interior concept of the new 14 oz. store in the west of the city.





The guests were granted an exclusive insight into the future design of the premises, which has six-metre-high ceilings, as shown by a fashion exhibition from the fifties and sixties personally curated by F.C. Gundlach. From autumn 2012, a hand-picked selection of large prints of original photographs will be integrated into the interior concept of the new multi-label store as part of a permanent exhibition. The icon of German fashion photography jumped at the opportunity to summarise 150 years of the history and development of fashion in Berlin in a presentation, as well as providing a view of the fashion city’s future.



The guests were thoroughly impressed by the spectacular setting, historic grandeur and visionary interior design of House Cumberland. A buzz of conversation could be heard as they indulged in culinary delicacies by borchardt catering, accompanied by live music from the jazz combo Barfleas.




The surprise guest of the evening, musician and entertainer Helge Schneider, kept the guests amused with his thoughts on fashion, as well as singing and music on his Hammond organ, before DJ Hell and later DJ Kaos stepped up to the turntables. Everyone had a great time at the exclusive preview and enjoyed a fantastic evening that lasted until the early hours of the morning.













Presscontact 14 oz.

Catharina Berndt

Tel.: +49 (0)30 400 44 160 or +49 (0)30 400 44 134

E-Mail: C.Berndt@14oz-berlin.com or press@14oz-berlin.com

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