Thursday, June 30, 2011

Woolrich Arctic Parka/14 oz. Berlin

Limited special edition Woolrich Arctic Parka for 14 oz. Berlin

The Woolrich Arctic Parka makes no compromises! It is a constant, reliable companion on both expeditions in icy conditions and wintry voyages of discovery to metropolises like New York, Moscow or – Berlin. Exclusively for the Berlin 14 oz. store, the oldest US-American outerwear brand Woolrich is re-releasing the legendary Arctic Parka in a limited edition of 600 coats worldwide for the A/W 2011/12 season: in five new colours and made for the first time from Byrd Cloth.

Karl-Heinz Müller, managing director and owner of 14 oz.: "There's no getting past the Arctic Parka: it's a classic, a must-have for every winter. With the limited special edition in five fantastic new colours we are joining forces with Woolrich to acknowledge the great popularity of the Arctic Parka at 14 oz."

Founded in 1830 by John Rich and his brothers, traditional company Woolrich is synonymous with functional and timeless jackets. The symbiosis of tradition and modernity, of long-lasting products and robust materials are the reasons behind the brand's huge success. Woolrich originally designed the Arctic Parka for the workers constructing the pipeline from Alaska to North America in the year 1972. And to this very day the thick down filling still protects from extreme winds, persistent snowstorms and freezing cold temperatures as low as -40° Celsius. During winter, the adjustable hood with coyote fur trim is regularly seen protecting the ruddy faces of urban workers from wind, rain and snow.

The Arctic Parka made from Byrd Cloth is a homage to the reliable functionality of the Woolrich classic – and based on the faithful reproduction of the rediscovered Byrd Cloth material, takes it one step further. In the 1930s Admiral E. Richard Byrd developed the fabric, which, due to the density of its structure alone, is water-repellent and windproof. He had it patented as the first American cotton fabric and it was successfully used during the Byrd Antarctica expedition in the year 1939. While researching for the new collection the Woolrich design team came across the historic fabric and asked an Italian fabric manufacturer to reproduce the matt, robust and breathable material.

Made in Italy to exacting quality standards Woolrich is presenting the Arctic Parka made from Byrd Cloth exclusively for 14 oz. in five clean and vibrant colour variations: Bottle Green, Bright Yellow, Royal Blue, Burnt Orange and Dark Navy. Special extras on the limited edition are the YKK metal zip and a second inside pocket with a press stud fastener and the Byrd Cloth label. Consecutive numbering on the joint Woolrich and 14 oz. label makes every parka a unique collector's item. Thanks to its classic silhouette and the width-adjustable waistband the Arctic Parka fits both ladies and men and is available in sizes XXS-XXL. The parka will be available to purchase from July 2011 for 799.90 EUR at 14 oz. Berlin.

Saturday, June 04, 2011

Pierre Garroudi's Beauty of the Sea - June'8th'2011@London

‘Beauty of the Sea’

After the success of the last 'Red-Stopping' flash-mob, Pierre Garroudi is planning his second street catwalk, taking to some of London's most distinguished avenues with his cast of models and dancers.

This exciting campaign will showcase the Turquoise Collection; 'Beauty of the Sea' which conveys an aesthetically pleasing experience of creatures born of a mystical island, Lost in the ocean. Pierre's signature style is prominent throughout. Hand-crafted intricacy is formed through beautiful fabric manipulation; technically. its all about volume and

Multi-layered matte and sheen silks become second skin to the wearer, portraying scales of reptilian kinds in all their beauty. Magnificent ruffled head pieces and elongated silhouettes are reflective to those of a mermaid, while luxuriously draped necklaces represent secret ocean treasures.

Join Pierre on his sensational voyage on June 8th. The flash-mob of 20 models will kickstart the journey at 2pm from Pierre Garroudi's gallery in London Bridge. The team will travel to Bond Street using one of London's busiest tube lines, finally ending in the
acclaimed area, Knightsbridge. Yet again, this will create huge hype with the intention to out-shine the first. Flash-mob II is a promising head-turner, this time pulling even more surprises from his neatly sewn sleeve.

Pierre Garroudi
Arch 6, Crucifix Lane, SE1 3JW
T: 020 7378 1187