Saturday, December 18, 2010

14 oz. Catalogue

14 oz. Berlin presents the new 14 oz. Catalogue with strong product focus

The new publication presents season-spanning classics and originals as well as selected product highlights of the current collections

With the new 14 oz. Catalogue, 14 oz. offers its customers a timeless, season-spanning source of information. The 224 pages of the new publication are focussed on long-living products and classics forming the basis of the 14 oz. brand portfolio. Apart from that, selected highlights from the current collections are presented.

The labels available at 14 oz. reflect a pronounced value consciousness for outstanding quality, handmade products and authentic style, which is what makes them such unique originals. Here, the product always takes centre stage: 14 oz. offers customers and connoisseurs choice wardrobe staples that will accompany them for a long time to come.

In the past spring, 14 oz. booklets were already published. In each of them, one selected brand presented its timeless, season-spanning product variety. This concept’s successful basic idea was adapted for the 14 oz. Catalogue and consequently transferred to the whole 14 oz. product portfolio. The result: a high quality publication with a strong product focus, offering a great variety of information and inspiration to be non-seasonally drawn on by the reader.

The reader is offered detailed information on classics, originals and product highlights in German and English. The strong product focus is mirrored in the prominent presentation of product stills in high quality photographs. Each brand presentation is rounded off by information on the availability of styles, colours, sizes, retail prices and the country of manufacture as well as by condensed brand features. All presented products are available at 14 oz. Furthermore, 14 oz. and BREAD & BUTTER employees present individual, urban looks and styles – the atmospheric spreads were shot at 14 oz. and its Four Seasons Garden as well as at the 14 oz. second floor.

Karl-Heinz Müller, owner and managing director 14 oz.: “Not only long-lasting products and excellent quality, but also high-quality publications offering a timeless source of information to our customers take centre stage at 14 oz. Following the success of the 14 oz. publications published in the past that were enthusiastically received by both customers and brands, it was only a logical step to focus on the extraordinary products available at 14 oz. Not only do we want to offer our customers a timeless wardrobe, but we also want to accompany them informatively throughout numerous seasons.”

Friday, December 17, 2010

FILIPPA K > December must haves!

December Feature

Get ready for the festive season 

This month the collection has all you'll need for December dressing-up. On the men's side we're focusing on dressing up in classically tailored pieces. Christian, Tom and newcomer Luke are our favorite suit jackets, each slightly different from the other ensuring you find the one that fits you the best.

For women, adding a bit of sophisticated sparkle to your look will have you feeling appropriate at all special occasions of the season. The Stripe Sequin Top has a graphic expression that's synonym with Filippa K.

Christmas Gifts

Get an early start on christmas gifts. Make sure to keep your loved ones warm in all sorts of knits. Opt for soft hairy mohair, a trend that's here to stay or treat someone you hold dear to our basic merino or lambswool program; pieces that they'll keep and love for a long time.


Lambswool V-Necks, coloured chinos, a casual Herringbone shirt or a Tweed Jacket are all classics that complement any look. Pieces that work season through season, that tend to become all time favourites and that can all be

Tuesday, November 02, 2010

Rosemount Sydney Fashion Festival 2010 (Aug' The month it was)

Rosemount Sydney Fashion Festival (RSFF) took over Sydney from the
23-28 August, with an elaborate Satellite Schedule of fashion events, exhibitions, launches and after parties. Sydneysiders will be treated to mostly free and some ticketed fashion, art, retail, market, food, music and cultural events for everyone to enjoy! All details of the catwalk shows on the Rosemount Runway in Sydney’s Town Hall and the Satellite.

The Rosemount Sydney Fashion Festival is an annual event that provides fashionable consumers with a week-long schedule of free and ticketed events, and this year features over 100 designers on the Rosemount Runway at the Sydney Town Hall.

The festival open to all ages.


The Festival Hub, lower level of Sydney Town Hall, brings plenty of excitement and total ‘Fashiontainment’. Experiece the Festival Hub prior to watching a collection show on the Rosemount Runway, Sydney Town hall. Access to the Festival Hub is free with a ticket to a collection show on the official schedule.

Festival Hub highlights included;

FAMOUS – FAMOUS Shopaholic LIVE – FAMOUS is bringing our Shopaholic pages to life at RSFF, with personalised styling sessions with our fashion editors, and fashion A-listers like Jennifer Hawkins, Charlotte Dawson and this year’s Australia’s Next Top Model finalists, popping by throughout the week. You can also win some huge prizes – including the chance to walk in the Myer Miss Shop show and star in, or style, a photo shoot in FAMOUS. Plus we have $5,000 worth of Myer wardrobes to give away and an exclusive FAMOUS Shopaholic style booklet for you to take home. See for all the info!

GHERMEZ CUPCAKES – Ghermez Cupcakes is Sydney’s most sophisticated cupcake company, offering the most unique cake flavours, such as Pistachio & Rose, Chilli Chocolate, Red Velvet, Dulce de Leche and Orange and Almond. All are made using the finest, natural ingredients, fresh fruits, and no artificial flavouring. Ghermez Cupcakes offers a wide range of custom made decorations for every occasion. At the Rosemount Sydney Fashion Festival Hub, Ghermez Cupcakes will be offering a range of decadent mini cupcakes from the Ghermez menu. Vouchers will also be available for complimentary cupcakes or coffee from the CBD store at 329 George St.

MYER ONE – MYER one presents a fashion installation discovering cosmetic bloom, new nautical and modern military where consumers will have the opportunity to become a MYER one member and go into the draw to win a fashion experience.

NAPOLEON PERDIS – Napoleon Perdis will be bringing “Runway to Reality” at this year’s Rosemount Sydney Fashion Festival. A Napoleon Perdis team of makeup artists will have their eye on the runway and pamper consumers with wearable beauty trends.

REDKEN RETREAT – Redken’s New York inspired concept salon: The Redken Retreat is the perfect stop-off between shows and a place for guests to escape the fashion frenzy and be treated to their own personal Redken experience. Fashion lovers can visit the Redken Retreat anytime during the festival to receive a complimentary hair consultation and Redken goodie bag.

ROSEMOUNT O FESTIVAL HUB BAR – the Rosemount O Bar will feature within the festival hub, beautifully presented and bursting with life as ticketholders will enjoy a glass of Rosemount O prior to the show!

SYDNEY CONFIDENTIAL – guests are invited to chill out in The Daily Telegraph’s Sydney Confidential lounge. Relax in style and catch up on all the latest celebrities, gossip and fashion news.

THE PHOTO STUDIO – ticketholders can take pleasure in a professional studio fashion shoot! Each participant goes into the running to be voted by the public to be the ‘Face of Fashion 2010’ and receive a professional model portfolio worth over $1,500! Winner’s announced daily! Visit to cast your vote.

TOSHIBA – Toshiba will be showcasing the classic designs of their new notebook range. As versatile as any little black dress, Toshiba’s notebooks are the perfect accessories to take you from day-to-night, offering the ideal balance between entertainment, communication, mobility and work functionality. So, for the most versatile fashion accessory, Think Style, Think Toshiba.

RSFF is brought to you by the same professional team of experts responsible for the world-renowned event, Rosemount Australian Fashion Week.

marie claire, Rosemount and IMG Fashion present the Gala Opening of the 2010 Rosemount Sydney Fashion Festival.

In celebration of 15 years of marie claire and 15 years of Australian Fashion Week, marie claire presents a retrospective showcase of the most inspiring looks to be sent down the runway over the past 15 years, from some of Australia’s most celebrated designers.

key information: Marie Claire magazine is celebrating its 15th Birthday this month

  • The show brought the best looks from fashion week from the past 15 years to consumers as selected by marie claire
  • Years have been grouped as follows 1996-2000, 2001-2005, 2006-2009, closing with the best of 2010
  • Rebecca Twigley will open and close the show
  • 900 guests will attend – consumers have purchased tickets to attend
  • Designers featured in the show include:

            Wayne Cooper, Leona Edmiston, Toni Maticevski, Aurelio Costeralla, Jayson Brunsdon,

Kate Sylvester, Karen Walker, Akira, Easton Pearson, Collette Dinnigan, Alex Perry,

Willow, Sass & Bide, Lisa Ho, Zimmermann, Kirrily Johnston



Sydney – Nicky Hilton, the American fashion model and socialite, sister of Paris Hilton, and great granddaughter of Conrad Hilton (founder of Hilton Hotels), arrived in Sydney to walk the runway for acclaimed Australian Fashion Designer, Charlie Brown, at the Rosemount Sydney Fashion Festival.

Charlie Brown showcased her latest Spring Summer collection, ‘Altered States’, at the Sydney Town Hall at 5.30pm on Tuesday 24th August 2010. This will be a glamorous, celebrity fuelled, high octane show on the opening day of the 2010 Rosemount Sydney Fashion Festival (RSFF).

Charlie Brown fans and customers were given an exclusive opportunity to preview the latest collection just as it arrives into stores around the country. The show will kick start the Rosemount Sydney Fashion Festival’s official individual show schedule and provide the public with an exciting opportunity to walk the red carpet, soak up the atmosphere and watch the show in the company of a truly fashionable crowd including celebrity friends and the designer herself, Charlie Brown.

Nicky Hilton promised to bring her celebrity and style to the runway, continuing a tradition for the Charlie Brown brand which has in the past, attracted runway appearances from big international names like Lily Cole, Jade Jagger, Jerry Hall and Sophie Dahl.

In celebration of 15 years of marie claire and 15 years of Rosemount Australian Fashion Week, marie claire presents a retrospective show as The Gala Opening to the 2010 Rosemount Sydney Fashion Festival. This red carpet event will showcase the most inspiring looks to be sent down the catwalk over the past 15 years, from some of Australia’s most celebrated designers. Featuring: Featuring: Akira, Alex Perry, Aurelio Costeralla, Collette Dinnigan, Dion Lee, Easton Pearson, Jayson Brunsdon, Karen Walker, Kate Sylvester, Leona Edmiston, Lisa Ho, Sass & Bide, Toni Maticevski, Wayne Cooper and Willow.

Jennifer Hawkins and Kris Smith take to the stage to showcase the hottest new looks of the season from all your favourite brands in womenswear, menswear, swimwear, plus size and more including: Aurelio Costarella, Fernando Frisoni, Manning Cartell, Nina Maya, Leona by Leona Edmiston, Blaq Premium, Ellery, Karen Walker, Wayne Cooper, Cue, Jayson Brunsdon, Kate Sylvester, Nicola Finetti, Yeojin Bae, Cozi and more

Charlie Brown returns to the runway for a glamorous, celebrity fuelled, high octane show. This is an exclusive opportunity to preview Charlie Brown’s latest Spring Summer collection just as it arrives into stores around the country.

Chic, modern and effortless. Cool confidence, individuality and distinct modern design aesthetic bring together the subtle and sexy collections from Australia’s leading fashion forward designers. Featuring: Anna & Boy, Bianca Spender, Camilla and Marc, Fernando Frisoni, Gary Bigeni, Ginger & Smart, Kate Sylvester, Little Joe Woman, Manning Cartell, Michael Lo Sordo and Zambesi

Peter Morrissey has established five-star credentials and dressed some of the world’s biggest stars including Elle Macpherson, Nicole Kidman, Jon Bon Jovi and Kylie Minogue. Now back on the runway for the first time in 7 years Peter is dressing you with his new ready to wear Summer Collection for BIG W available at affordable prices. Come along for the unveiling of his new range and meet the man who has been a dominant force in the Australian Fashion Industry for over 25 years.

Since the launch of Dr Rey’s Shapewear three years ago the innovative collection has become a worldwide phenomenon in the ‘fashion must have’ shapewear category. Incorporating bold fresh colours, fine laces, and meticulous attention to detail and workmanship, this collection is French and Vintage inspired with a twist of Moulin Rouge. See the debut of Dr Rey’s new ranges Tulipe, La Vintage and Spot Mesh and let Dr Rey change the way you look at shapewear at Target forever.

Launched in 2003 by Bruno Schiavi, Mensfit has become one of Australia’s most popular underwear brands for men, with personalities Luke Jacobz and Blair McDonough appearing as the faces and bodies of the brand. The range uses some of the most advanced fabrics and technology and will include briefs, trunks, boxers, hipsters and g-strings/thongs, swimwear, shapewear and sleepwear. The collection mirrors the hottest menswear trends offering unique colours, patterns and styles.

Ella Baché Splash Swim & Resort Wear ; Swim and resort wear. Showcasing sexy swim and resort wear for lazy days on the beach and fun in the sun! The Ella Baché Splash Show promises to heat up the runway! Featuring: Bond-eye, Colin Heaney, Daughter of the Gods, Hotel Bondi Swim, Karen Nielsen Collection, Lisa Maree Australia and Sol Bellow.

Couture and glamour. Signatures of boned corsetry, hand ruching and sexy, feminine silhouettes are all-important elements of this ready-to-wear and evening-wear show. Essence of glamour and red carpet appeal. Featuring: Alex Perry, Aurelio Costarella, Jayson Brunsdon, Lisa Ho, Ms Couture, Nicola Finetti and Rachel Gilbert.


Bonds Summer Fashion Show  ;Hosted by Bonds Ambassador Sarah Murdoch with star appearances by the finalists of Australia’s Next Top Model- the Bonds show will rock the festival! Nothing short of a show stopping spectacular Bonds is hitting the runway to launch their new hot hot hot summer underwear and clothing collections plus the new Bonds Made 2 Share unisex range. Watch this space for a who’s who of celebrity that will be making a guest appearance on the runway!

KOOKAÏ unveils a runway show full of colour, vibrancy and the essence of Australian design. Featuring the brand’s foundation of Australian basics, KOOKAÏ also deliver their latest fashion pieces, creating an element of fantasy for every KOOKAÏ woman.

Eclectic, playful and quirky cool. Blends of innocent fun and a balance of masculine with femininity, bring together a collection show bursting with unique and wearable style. Featuring: Alice McCall, Bec & Bridge, Dhini, Flannel, Karla Spetic, Lucette, Magdalena Velevska, Miss Unkon, Phos Phoro, Ruby Smallbone and Sara Phillips.

Hot In The City Intimates Show ; The hottest show at Rosemount Sydney Fashion Festival – Hot In The City is back- offering glitz, glamour and Grade A celebrities on the catwalk, Australia’s hottest celebrities and sporting icons- ERIN MCNAUGHT, MITCHELL JOHNSON, GIAAN ROONEY and those cheeky boys from BONDI RESCUE will take to the catwalk for this intimates show. The show will feature eight hot Intimates brands including Antz Pantz, Berlei, Holeproof, Jockey and Rio with celebrity faces hitting the catwalk to showcase the latest summer collections.
Camilla Babylon presented by V Australia ; Celebrity designer and artist, Camilla Franks, will captivate you with her ‘BABYLON’ Spring Summer 2010/11 Collection.

Inspired by Avatar, a production by 20th Century Fox, the ‘BABYLON’ Collection is the world of Pandora, Na-vi blue-skinned species, multihued cinematography and supernatural themes. The ‘BABYLON’ Collection transcends resort wear and beach style with Camilla’s signature free-flowing kaftans and glamorous new mini and maxi dresses, jumpsuits, playsuits, camisoles, peasant and oversized skirts, pantaloons, leggings and shoes. A mystical palette of vivid hues and dreamy graphics as Pandora ideologies are translated into wearable fashion and runway glamour.

Colours of summer. Scores of vibrant and graphic prints will take to the runway. Filled with bright, bold and transcending summery statement pieces go from day to night. Featuring: Ae’lkemi, Annah Stretton, Camilla, Hussy, Kooey, Nookie, Sabatini White, and White Sands.

Alex Perry; A white hot Arabian Summer is what Perry Girls long for this season. Alex Perry has designed a collection to enchant and entice, drawing influence from the exotic lands of Arabia. Perry Girls sashay to the tune of their own drum.

Alex Perry is Australia’s most glamorous designer, by virtue of his magnificent gowns and sensational red carpet eveningwear. With a star-studded front row you can expect this event to be nothing short of show stopping.

Join Ruby Rose at this exciting event as Myer celebrates Miss Shop’s 25th Birthday! Check out the latest looks and new brands in the Miss Shop department including Milk & Honey designed by Ruby Rose, Miss Shop, Blue Juice, Tokito, All about Eve, Minty Meets Munt, Motel, Quirky Circus by Mink Pink and more! Ruby Rose will be personally styling her Milk & Honey collection before making a guest appearance on the catwalk.

The New Guard. This new guard of Australian designers push the fundamentals of contemporary design through wearable innovative tailoring and theatrical creation’s in garment construction to create the most exciting and spectacular movement in Australian Fashion. Featuring: Dion Lee, Ellery, Friedrich Gray, Gail Sorronda, Konstantina Mittas, Lui Hon, Romance Was Born, Saint Augustine Academy, Seventh Wonderland, Stolen Girlfriends Club and Therese Rawsthorne


About IMG Fashion Asia Pacific:

IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry, IMG manages the world’s top models, and represents leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.





Hermès has been informed that LVMH has acquired a 17 % stake in the company.
In 1993, the shareholders of Hermès International, all descendants from Emile Hermès, decided to enlist the company on the Paris stock exchange.

This decision was made with two objectives in mind :

- support the long term development of the company
- make shares easier to trade for the shareholders.

Over the last 10 years, the Hermès group has delivered an average annual growth rate of 10 % of its net result and currently holds a very strong financial position with over M€ 700 of free cash.

Today, Hermès family shareholders have a strong majority control of nearly ¾ of the shares. They are fully united around a common business vision. Their long term control of Hermès International is guaranteed by its financial status as limited partnership by shares and the family shareholders have confirmed that they are not contemplating any significant selling of shares.

The public listing of shares, allows investors who want to become minority shareholders to do so.

As a family company Hermès has treated and will always treat its shareholders with utmost respect.


24, RUE FAUBOURG SAINT-HONORÉ 75008 PARIS - TÉL. +33(0)1 40 17 49 - FAX +33 (0) 1 40 17 47 18

Monday, November 01, 2010

The Grunge Begum collection by Suhani Pittie>The British Council’s Young Creative Entrepreneur Award programme

Showcasing India’s Creativity to UK Royalty

At an exclusive event organised for Their Royal Highnesses, The Prince of Wales, The Duchess of Cornwall and The Earl of Wessex at their recent visit to Jodhpur, the British Council showcased some of India’s promising creative designers. Suhani Pittie, one of the designers selected by the British Council’s Young Creative Entrepreneur Award programme, put up a spectacular show at the royal palace, in the presence of the UK royalty and the Maharajah and Maharani of Jodhpur and invited guests.

The Grunge Begum collection by Suhani Pittie reflected the free spirited traditionalist, who belongs in a conventional environment but with a wandering mind. She wears her values like a badge but strings them in her own textures. Old coins, "kasalperu", temple jewellery, traditional jhumkas came free from their traditional canvases and were infused with exposed zippers, steel, copper silver and chains. Their Royal Highnesses acclaimed the design skills of the designer and the creative efforts being made in the Indian fashion industry.

“The event was one of the highlights of my career. It was a privilege to have showcased to such an erudite audience and to interact with their Royal Highnesses. I am eternally grateful to the British Council for having provided me with this rare and honourable opportunity”, says Suhani.

The British Council’s Young Creative Entrepreneur Award programme, aims to develop a powerful professional network between creative entrepreneurs in India, UK and internationally. It is an organized and tangible platform to acknowledge India’s creative entrepreneurial talent. A network that inspires and facilitates the sharing of best practices, builds skills, provides access to resources and market, offers professional development opportunities, mentoring, and increases opportunities for business. Till date 763 entrepreneurs have been through the award programme and there are numerous successes that highlight the collaborative links that the programme has been able to achieve.

The other designers to showcase in Jodhpur include Sanjay Garg (Raw Mango), Samant Chauhan (Samant Chauhan) and Nandita Atal Bose (Burnt Sienna).


Saturday, October 30, 2010

Rohit Bal's Rickshaw at WIFW@Delhi/Oct 2010

Rohit Bal's Rickshaw at WIFW:

The Master of Fantasy Rohit Bal gave his exuberant rickshaw at the WIFW a very beige look including cylindrical looking installation on its umbrella and rendering on the seats a rich, hand embroidered texture.

Vibrant Diwali Collection from "Hidesign" (Leather accessory brand) )

Capitolini 01

MRP: Rs. 2945/-

A gorgeous grab handle bag for the diva in you. Made in fashionably soft cowdeer leather, this beautiful bag in luxurious white is the perfect accompaniment for an evening dinner.


MRP: Rs.3595/-

An elegant hobo with the classic knot detailing works well for your day about town. Made in combination leathers of lamb and faux printed vegetable tanned ostrich

Pompidou 01

MRP: Rs. 1595/-

Pretty clutch with bow detail is a great way to add a bit of glamour to your evening out. Made in matt gold vogue leather, Pompidou is sure to get you noticed!

Pompidou 02

MRP: Rs. 3195/-

Pretty hobo in faux croco and lamb adds the touch of vintage charm with its bow detail. Take it out for a dinner date or a movie!

Orsay 01

MRP: Rs. 2695/-

Cute grab bag in matt gold with elegant hand stitch detail and external slip pocket makes it infinitely practical. A great way to complete you look for the festive season!

Acropolis 02

MRP: Rs. 3695/-

Great option for a day bag made in a combination of fashionably soft cowdeer and faux croco. The handstitch details and the intense aubergine colours your day about town.


MRP: Rs. 2795/-

Arm yourself with this grab bag in faux croco and brass rivets. Takes you through toughest of fashion wars.

Queen 01

MRP: Rs. 1095/-

The metals zips up the bling quotient on this clutch for a fun evening out. A must have accessory of the season made in Shiny smooth Tokyo leather.

Lily 01

MRP: Rs. 2795/-

Cute grab handle bag to complement your evening! The versatile faux croco vegetable tanned leather, instantly adds glamour to the simple construction. Take it to party, when goin out with friends, or for a date.

Democrazy@Tarun Tahiliani's Finale Show @Wills Lifestyle India Fashion Week@Delhi 27th Oct'2010

The New Democrazy - Spring Summer 2011

It’s a new direction and a fresh start! Consider the rich democracy of our textiles, prints, fabric, weaves and colour. This collection is a crazy adventure to explore the myriad ways with which we can combine these resources to create new forms of design. 


Swatches of India, old and new, unfurl with each drape combining the conventional in an unconventional way. There is a focus on textured handloom and daytime silhouettes. Saris, dresses and goddess caftans pin tuck and twine as if they have a mind of their own. Rules get rewritten with ensembles that have gilets thrown over Kutchi kediyus. The latticing on a tunic leads to an unexpected cache of mother-of- pearl on sheer net. Bandhini appliqué and chikankari find equal footing. Simple Naada gets woven into web, while fine block printing provides surface relief. It’s the creative mix of all these elements that gives the collection such an innovative edge.


A creamy tableau of colour has shades of sand, ivory, beige, ecru, taupe and charcoal, with accents of pale pumpkin and shell. Supporting this narrative are swatches of voile, silk chiffons and georgette and chamois satin. Muslin and khadi fuse into malka; a new light, breathable fabric for a new spring.


The collection has its origins steeped across the country. The various colours of its soil and dust, which are as varied and divergent as its people. The turban and odhni fall united with each drape. There is revelry in cloth and embellishment. It takes all these factors and spins them into beautiful, original hybrid creations. We are overflowing with an abundant wealth of resources that all work together to create the style of India today.

Monday, October 25, 2010

Rickshaw ‘Laila Majnu ki Sawari’ By Payal Jain (for Wills Lifestyle India Fashion Week, 2010)

Ms. Payal Jain has designed a Rickshaw ‘Laila Majnu ki Sawari’ at the Wills Lifestyle India Fashion Week, 2010 being held at pragati maidan gate no-8. Her rickshaw is put there on display. Below given is the concept of the Rickshaw designed by Ms. Payal Jain.

'Laila Majnu ki sawari'

The inspiration behind this eclectic vehicle is the age old love story of the two lovers, 'Laila and Majnu'. This is a tiny private honeymoon suite for lovers who spend their lives looking for places to spend time together in peace and privacy.

This vibrant, colorful, funky rickshaw embodies the spirit of love in India with its beautiful 'madhubani' canopy which talks of the various stages of love in one's life. This traditional art form originated in Bihar and since been an explicit representation of human feelings and emotions over the centuries. The kaleidoscope of primary and secondary hues speaks a truly global language despite it's completely Indian soul. The pop-art collage on the vinyl are what all Indians have grown up seeing on all public transport over the years, be it trucks, buses, richshaws or scooters. They represent the truly colorful, vivacious and relentless Indian spirit !! The gold embossed seat is the throne for the young and restless lovers and the gold and fushcia curtains can be drawn to provide a private moment.

The turquoise peacock at the front depicts Indian beauty at it's best.......royal, regal and grand in all it's resplendent beauty ! The colorful wheel and handle accessories are 'Old Delhi' inspired and add a touch of mad kitch to the tradition of rickshaw pulling and make the experience much more fun !! Don't miss the bell which is meant to clear the way for the lovers so nothing interrupts their joy love ride !! The small trunk at the back with wooden doors is for the honeymoon couple's belongings, so they don't loose them along the way.

Such is the ride of 'Laila and Majnu'. Come and join the fun and take a little ride to the world of dreams, the Indian way !!

Saturday, October 16, 2010

Designer Collections> 'WLIFW' Wills Lifestyle Fashion Week@Delhi - Oct 23-27th'2010

Machis by Nida Mahmood

Collection draws inspiration from the matchboxes of India.

The art on the matchboxes forms a very large, vibrant and unique canvas of popular Indian street art and culture.

Indian Pop Art being our consistent muse, matchbox art graphics were picked, created, re-created to sketch the protagonist in this narrative. Going further and deeper, matches and the matchbox flavor inspires explosive forms and patterns manifested on the garments, art, accessories and products.

God is in the Details
by Roma Narsinghani

Collection inspired by the great architectural marvel sagrada famalia , a church in Barcelona, Spain . Considered the master-work of renowned Catalan architect Antoni Gaudi. The collection depicts the bold structure of the church blending it with warmth and serenity felt within the church. Straight lines are placed near concentric circles to create unique prints/ embroidery and basic silhouettes are teamed with ruffled and pleated chiffon and tulle drapes. Light Pastel shades are merged with edgy surface prints and embroidery, fabric manipulation which form unique silhouettes.

Today’s woman speaks her mind, and walks the talk. She’s creative, innovative, experimental and visionary. She desires power and she achieves, possessing a sense of individuality that turns heads as she struts down the path of tomorrow – She is a Woman of the World.

Designer showcased her collection at the LG Fashion Week, Canada in October 2009 and was one of the winners of the emerging designer competition held at the Dubai Fashion Week, 2009 resulted in awarding with a free runway show. 

The Journey – Having graduated from the prestigious Central Saint Martins College of Art and Design & London College of Fashion specializing in Fashion Design Technology-Surface Textiles as well as working under the tutelage of design legends like Manish Arora and Alexander Mcqueen, Roma has unraveled her design philosophy that “God is in the Details”. Her strengths prevail with her keen eye for intricate prints that by a flick of a wrist turns into functional designed silhouettes of theatrical finesse. Her designs are for a modern Indian woman, Chic, Savvy, Worldly.

Housing Project 11 by Gaurav & Ritika

City Dwellers experience mundane surroundings devoid of conventional beauty. Looking beyond this façade there exist contrasting and complex aesthetics. Contemporary Urban Construction Sites can form a vast palette for an artist’s inspirations. Beams and pillars create elaborate lines and frameworks. Scaffolding looks delicate yet holds massive concrete blocks together. Colors seem muted seen through a haze of dust. The grey-beige of cement is offset by flashes of yellow on cranes and machinery. Darker hues of blue merge with the cloudy browns of wet concrete and create depth.

The ever changing, under-construction City of Delhi lends to the character of the Spring Summer ’11 collection. The Mood comes from nostalgia & an expected future of cities. A sense of living together combined with idealism and hope creates cohesiveness in this collection. Housing Project 1 is ultimately an extension to our love of architecture. 

Resort Nuit
by Nalandda Bhandari

Embodying a highly individualistic and hedonistic way of life, Designer presents her latest prêt-couture collection. A collection that lives up to its promise of never ending nights or pure revelry and self-indulgence. Dedicated to the woman who is never silent, never still. Resort Nuit is an expression of her positive attitude, unbridled energy and sheer joie de vivre.Resort Nuit entices her to step out into the night in style – accessorized to the hilt or simply worn to exude a subtle
sensuousness – it is all up to her to set the mood, to suit the occasion, to celebrate life!

With a passion for clothes and exposure to international trends at an early age, Nalandda Bhandari was charting her career in other areas. Armed with a BA in Psychology, she soon embraced the hospitality industry. But life came a full circle and she knew she would have to return to her passion sooner or later. After the success of her creations at Ensemble (Mumbai) under their in-house label, in a couple of monthsNalandda was soon retailing from the high end boutiques all over the country.

Dressing up the likes of Avanti Birla, Ramona Garware, Gauri Khan, Maheep Kapoor, Bhavana Pandey, Malaika Arora Khan, Zeba Kohli and other trendsetters, Nalandda finds her inspiration from travel, realism and designers like Mathew Willamson, Alessandrao Dell’Acqua and Blumarine, to name a few.
The label houses a fully functional workshop in Mumbai and the under the expert guidance of Nalandda, the brand currently retails out of Ensemble (Mumbai, Delhi), Amara, Cypress, Zoya, Hot Pink by Marie Helene (Mumbai, Jaipur), Newbury, Fifi and Moose (London), as well as outlets in Greece, Spain, Kuwait, Hong Kong and South Africa among others.

Bubblegum Pop by Divya & Nidhi Gambhir

The Jackson 5, Banana Splits, Josie and the Pussycats…60’s music was something to sing along with. Walnut finds inspiration from this very era’s easy music and attempts to reclaim a little bit of the swinging sixties back to the limelight.

Collection inspired by Bubblegum Pop is just as the name suggests. A genre characterized by catchy melodies, rhythmic tempos and peppy dance beats, the collection embodies this free spirited movement with easy, no-chaotic flows coming in from teasing organzas. The floral abstraction is indeed a tribute to the feel good nature of the sound itself and it finds itself in appliqué, textures and prints.

The uncomplicated chords and simple harmonies symbolizes pure child like happiness that manifests itself in vivid colours of candy pink, yellows, blues and purples. And sheer plays hide and seek with organzas that bring out the sensuality and innocence of the age.

Nostalgia has never been so exciting. Or for that matter, so fashionable!

Women. You can't define them, can't ignore them. Each one of them is uniquely stylish in their own way. Based on this insight, and aimed at complimenting every woman's individuality, Walnut was launched. The concepts and innovations vary from Indo-western to western. The brand runs into prêt, diffusion and couture .The label making a rare attempt to let woman experiment with various concepts and innovations to go bizarre, yet retain her uniqueness.The label has been a part of prestigious Lakme Fashion Week showcasing its collections successfully for consecutively two seasons now.Presently, Walnut is retailing through various multi brand stores in India. To name a few: Chamomile Retail Pvt. Ltd – Mumbai ,White – New Delhi ,Bliss – Mumbai ,Aura – Nagpur ,Soh-Koh - Chandigarh.

Primeval Future by
Charu Parashar

This season the diva transcends into a free spirited tribal /nomadic look .there is genesis of color,print ,and flowy silhouettes. It's definitely a strong print season for this collection has a lot of off-beat pattern mixing.there is a strong use of mismatched print combinations.
All the ensembles have splices and pieced effects ,work of diagonal stripes against vertical horizontal placements.
this look this season stays in cherishing the basic look. Peacock tones and peacock prints are some of the the highlights of the collection. Embellishment is minimal with tonal sequence work ,there is interesting transparent sequence on top of the print.

Fabrics used are cotton vicose, chiffons gorgretes, satins. There is extensive use of accessories with every ensemble.

Madhubani - Reinterpreted
by Ashima Singh

For this Spring/ Summer 2011 Collection Ashima returns to her favorite region Madhubani drawing inspiration from the artwork to create a collection with intense romantic streak. She works with the artisans’ traditional skills to create modern and contemporary designs.

Strength is expressed in the collection’s bold color palette with striking combination of black & white hand drawn checks with the bright hand painted madhubani appliqués.

Madhubani Paintings, which were the feature of ASHII’s (Ashii by Ashima) previous collection is given this season a conceptual twist and has been interpreted in a completely different fashion. Strong madhubani figures appliquéd on the monochromatic checks and experimentation with hybrid forms provides seasons one of the most standout looks.

A graduate of the National Institute of Fashion Technology (NIFT), Singh launched her label - Ashii - in 2007.

Ashii represents a brand which epitomizes both, fashion and femininity. Ashii by Ashima Singh was conceptualized to make a sophisticated statement and echo the romantic side of the chic and professional woman. Modern and sophisticated, this label exudes urban, chic, & contemporary styles including assortment of vivid handcrafted techniques. Luxury quotient is achieved through the usage of exotic silks, satins and hand woven fabrics. Styles exhibit an experimental approach, retaining simplicity and elegance. The Collection embodies style and spirit with subtle textures and beautiful cuts. 

“It is meant for the chic, contemporary and confident women of today,”

Sunshine by Manish Gupta

SS 2011 brings something fresh and different which goes beyond the unseen. Collection inspired by “SUNSHINE” impeccable artworks in the form of floral, circular and rays like patterns blended with highly technical concepts and radiant colors gives a unique look to every single garment in this collection.

Playing and exploring with surface textures and embroideries using layers of fabrics, twisting of laces and tapes, moulding of velvet yarns and jersey appliqué, anted with thread work on soothing and soft fabrics unfolds the beauty of this collection.

Fusion of western cuts and sophisticated touch of Indian silhouettes embossed with creative and elaborated textural embroideries gives a new dimension to the collection.
The color palette of oranges, yellows, peaches, custard, geranium, sand and impressive ivories make one hypnosis into mood of the season.

A fashion prodigy, Manish Gupta envisions anything but his own creative niche. He believes Creativity seeks no boundaries and on this belief he weaves a world of chic and contemporary fashion. After being ranked with the ‘Best Academic Performance’ & ‘Technical Excellence’ tags from Pearl Academy of Fashion, he continued his ongoing escapade towards the top designer spot. The label ‘Manish Gupta’ captured recognition in its debut Fall Winter 08 Collection and still is gaining accolades around the globe. The promising designer was also selected by Westside to showcase exquisite Designer Prêt summer’09 collection at Lakme Fashion Week. Flamboyant & pictorial designs won Manish Gupta a nomination for the best designer Indian wear category in the first edition of Made In India Marie Claire Awards. Largely inspired by sophisticated designs that compliment a modern women’s grandeur has always visualized feminity being synonymous with sophistication, élan and elegance. With a flair to integrate uncommon materials and techniques into inventive patterns & shapes that translate into a globally voguish look. 

With an eternal pursuit for fresh and innovative designs, he experiments a lot with creative embroideries, textures and fabrics. In an attempt to create ageless wardrobe his clothes follow a distinct style of flawless tailoring, exquisite embellishments and perfect finish. 

Currently retailing from various leading designer stores across the country such as ALSO, AURA, AZA, CARMA, COLLAGE, ENSEMBLE, EVOLUZIONE, KAALI, MAIAH, SAMSAAARA, ZENON AND 85LANDSDOWNE.

by Gaurav Jai Gupta for Akaaro

Spring Summer 2011 is Inspired from Mexican director Alejandro Gonzalez Inarritu's ' 2003 emotional drama called “21 GRAMS” which refers to a parapsychological belief about the weight of the human soul. It's used in the film as a metaphor for the fragility of life to which we responded with the textiles and the cuts. The collection visually explores the film in the form of color, scale and mood. Fabrics are all hand-woven using cotton, silk, high twist cotton and stainless steel and are engineered for the specific silhouettes. The collection speaks of a constantly evolving story much like human life. The garments are living entities of this reality; they are about easy transitions from traditional to contemporary. The approach is subtle yet logical and controlled.

Set up in 2007 Akaaro is a highly individual design studio based out of New Delhi. Akaaro has its origin in a Sanskrit word which means the letter “a”. Hand-woven and made in India we produce works which are engineered and cutting edge. Marked by a generic concept of color and material which corresponds to an innate human need to embellish one’s self and surroundings, Akaaro is intent on producing woven classics. Internationally Akaaro debuted at the prestigious Origin: The London craft fair in October 07.Akaaro products now retail from selected galleries, stores and museums across England, Tokyo and New Delhi along with some British websites.

Gaurav who would prefer calling his collections as design projects is man who is highly aware of his environment adopts inspiration from whatever he sees, hears, and feels thus no wonder that his creations have reached a level where the product is able to evoke feelings. 

Stories by Sanchita Ajjampur

Anthropomorphic interpretations of eighteenth century decorative schemes and chimerical animal curiosities, mutating on a mesh of fantasy and Flemish mythology

Fabric: ultra fine cotton jersey. Abstracted Macintosh roses and random petals, shredded to floral compositions, exploring sculpted collages, patterned with contemporary West African tribal riches. Fabric: hand printed cotton jersey. Adapting the art of body-wrapping; long sheaths of weightless sheers wound together and twisted mimicking south East Asian drapes Fabric: cotton jersey, fine silk. Vintage lingerie revived into body stockings, with a modern take on primitive Malinese body art encrusted on tropical foliage prints. Fabric: printed tulle. Oddly asymmetric drapes engineer sartorial imperfections to technically advanced volumes; maxi tees with ethnic drape detailing; Boxy silhouettes with controlled volumes.Fabric: cotton viscose jersey. A range of versatile underpinnings to many an outfit, in fine- gauge jerseys. Fabric: ultra fine jersey: Mystical imagery of Moorish exoticism inspires avante garde constructions in hand crafted muslin, juxtaposing traditional skills with burnished metal.Fabric:khadi, paper silk. A whimsical assemblage of materials and colors of the plant world, flattening space and compressing form to collapsible abstraction, with intricate waves of flounces and ruffles adorning hemlines. Fabric: printed silk, paper silk, and chiffon. Fascination for untamed nature is overlaid on a leitmotif of West African cultural heritage with trousseau trim edgings in sumptuous silks. Fabric: hand printed, stretch silk. Naïve Surrealiste stag beetles trapped in luscious gilt labyrinths luxuriated on an array of luscious satins. A new take on relaxed glamour with Jumpsuits ; playsuits with bloomer hip volume, warm up pants with cuffed track bottoms, essential sarouel pants, structured silk skirts and wrap skirts, in fluid silks, accentuated with waist details. Staple shirt dresses and cardigans with belted definition

Colours;Earthy delights from the mystical spice markets of eastern cultures, infusing an opulent essence of turmeric, saffron, peppercorn, cayenne, garlic, cardamom, , Angelica tarragon,mustard,cinnamon cilantro,and  poppy; while evening brings a shimmering opaline and iridescent accent into the mix.

The brand “sanchita” was launched in 2005 with the first flagship store at Leela Galleria. The brand gained recognition immediately and now is sold in 38 stores worldwide through showrooms in India, Milan, Paris and Düsseldorf. The brands primary market is womenswear and accessories and has recently expanded its collection to menswear. Sanchita’s collections have graced the catwalks of Lakme Fashion Week (Mumbai), Colombo Fashion Week (Colombo, Sri Lanka) and the Wills Lifestyle India Fashion show (New Delhi). In 2007, she started her ‘sanchita for Villa Moda’ collaboration with Villa Moda Kuwait and Dubai. She has also worked on the project ‘sanchita for I love souk’ for the Al Sabha Art and Design Gallery in collaboration with Sheikh Majed Al Sabah, Jeff Koons and Damien Hirst.

The nomadic essence of the sanchita brand bows to modernity, skillfully fusing fashion and art into eclectic and original clothing concepts on a quest for a rare and natural beauty. The core ideology of the brand is “a modern nomad”. The distinguishing factor of the brand is the conceptual skill and the eclecticism it distils from the fashion-art relationship. Eye for craftsmanship, where decoration is an integral part of the clothing, enables her to design and produce work of timeless expression and an emotional bond. The contrasts of avant-garde and folk, natural vitality with a cosmopolitan feel have brought immediate attention to the brand.

The clothes are remixed and reordered to free the mind and body, the materials chosen for their textural sensuality, the decoration shaped into an eloquent narrative. Entering into a world of collectors and global travelers, a sophisticated nomad whose eye for craftsmanship and recherché quality lead her to choose pieces of timeless expression, interjected with playful and free-flowing elements. For a seductive and fragile yet strong woman who uses her femininity to dress more than her fantasy, desires and beauty, who looks to luxurious fabrics and surface

ICE by Chandrani Siingh Fllora

Crystalline, prism-like, reflective and cooling – the many facets of ice and snow inspire Chandrani Siingh Fllora for her SS 2011 range of women’s prêt. Her annual summer escapes from urban heat to white-capped mountains and frozen lakes have fuelled her imagination.

Her range blends casual with cocktail to create contemporary feminine separates with classic touches without being overtly girly - geometric snowflake patterns form embroidery motifs, a fresh and soothing color palette represents multi-hued light on glacial surfaces, a variety of lightweight fabrics that breathe. Easy to wear pieces which, even when layered, retain a summer feel and embellishments that go easy on the eye.

After a successful debut last season wherein her collection received rave reviews from media and critics alike, Designer is back with her SS 2011 collection.

Trained from Wigan and Leigh Fashion College, She launched her eponymous label “Chandrani Siingh Fllora” in 2006.

Designing for a select group of clientele initially which comprised of the who’s who of Calcutta’s social set and prominent personalities, Chandrani eventually spanned her clientele across the country via prominent multi designer stores from where she retails currently.

Her muse is a woman, who is comfortable in straddling the two different worlds of hi fashion and street chic. 

Believing in creating timeless designs, her clothes have an easy appeal, the types that can easily be saved for vintage. Her flawless embroidery sourced from different parts of the country adds the extra punch of uniqueness to her designs. Chandrani works closely and extensively with artisans and master craftsmen.

In a short time Chandrani has been credited as a designer with a keen sense of fabric, flawless finish and remarkable designs. Every piece is crafted to embody a feminine symmetry and a sense of timelessness. The creations offer the wearer luxury and glamour for those evening cocktails, dinner parties or just that night out in the town.


The collection sees a departure from colour & excessive detailing. It is modern yet feminine. Fabrics used are silk gauzes , tulle, summer silks. Silhouettes are almost always clinched at the waist. It is more structured meets flowy look.

Colours range from grey to deep aqua to faun. All-in-all a dressy collection that is bound to be a commercial success as the looks are wearable & in-sync with what the modern women wants.

Contemporary Progressive by Gayatri Khanna

Collection inspired from a modern and progressive woman who wants to break free from the clutches of a regressive society. Prints have always been Gayatri's forte and once again she has created a feel of breaking free by using prints that fashion an illusion of the same. The twisted and draped silhouettes in luxurious silk fabrics are chic, contemporary and free flowing suggestive of the theme. The colour palette moves from soft feminine tints to strong earthy tones indicative of a transformation of a naïve, innocent girl to a confident, grounded woman. Embellishments like crystal beading, sheathing and metallic chain embroidery have been used in a way to complement the collection and give a feel of understated glamour true to Gayatri's style!

After graduating from Babson College, Gayatri moved to New York and worked with various garment companies before getting a job at Saks Fifth Avenue as a buyer for designer wear. Her initial experience in New York gave her the confidence of going solo and in May 2000, Gayatri ventured out to incorporate Milaaya Embroideries in the US and India. A range of global couture fashion houses like Lanvin, Versace, Roberto Cavalli, Gucci, Chloe to Prêt collections like Nicole Miller, Anna Sui, etc., get their precise cuts, embroideries and finishes done at Milaaya. Currently, Gayatri manages and operates Milaaya from offices in high fashion capitals; New York, Milan, Paris and Mumbai. Gayatri Khanna is now established fashion house in India for the global market.

At a time when most Indian designers were using fusion designs and Indian wear to create an identity for themselves, Gayatri Khanna launched her European inspired label GAYATRI in Dec 2006, The brand GAYATRI is nurtured with the knowledge of fashion, designer collections, pricing and quality that Gayatri Khanna acquired from the Global fashion houses from her embroidery business. It creates modern, chic, trend setting and practical styles that look fabulous on women of all ages and can be easily adorned by models on the international runway to the real life modern global woman. 

To create alluring, urbane, one-of-a kind contemporary styles GAYATRI uses the world as its resource, from villages where local craftsmen weave dreams with magic fingers to fabrics and trends from the big cities of high fashion. Each collection of the brand is based on a theme, inspirations are drawn from nature and in her own way Gayatri tries to connect fashion with global issues to create awareness. The collections such as Our Beautiful Earth – Prevent Global Warming, Jewels of the Forest and Coral Reef are examples of this.

Gayatri’s first ever showcase of her creations gave her an overwhelming response and since then the brand has come a long way with it being stocked by some of the top-notch buyers all over the country as well as internationally, and a flagship store in Mumbai, India. The USP of the brand lies in the prints, fabric and the western use of embroidery. GAYATRI also boasts of a bollywood celebrity clientele like Aishawarya Rai Bachchan, Shilpa Shetty, Priyanka Chopra, Bipasha Basu, and many more. Owing to its western European look, it has been associated with prestigious international brands like Swiss Guess Watches, Audi, Mercedes Benz, Blender’s Pride, Jean-Claude Biguine ,The Indian Premier League –Cricketing tournament, Portico New York and the award winning play Vagina Monologues. 

Just three and a half years into existence, and with these accomplishments under its belt, the brand is working hard to realize its vision of being a leading luxury prêt brand with a global presence.

Paradox by Nandita Basu

Nandita Basu’s Fiama Di Wills collection for Spring/Summer 2011/2012 is titled ‘ Paradox’ .It has been inspired by the contradictions we face in our everyday life and interpreted in terms of color, silhouette, fabric and texture. The look and feel of the collection is very young yet has a sophisticated urban feel. The line is edgy yet minimal.

The collection is a mixture of contrasting elements as there is a juxtaposition of
structure with drape.It is a line made up of black, white and grey ensembles.She has used her signature textures like the leather sequins embroidery, 3D wavy cutout texture,punched leather, dori work, applique and pleating but in an understated way. The fabrics used in the collection are georgette, linen, chiffon, silk lycra and chanderi combining with fabrics which are heavier and opaque with those that are lighter and sheer.

Gypsy Masala by Virtues (Ashish,Viral & Vikrant) 

is more than an artistic statement. This collection aims to communicate that the beauty of nature is a marvel. The collection incorporates organic fabrics, low impact dyes, and hand block prints. Extensive use of layers and combination of various textures is an essential part of gypsy clothing   The vibrant use of colors, airy fabrics, and simplistic silhouettes also truly express our nature inspired theme. The message is to Recycle, Reduce, Re-plant and feel naturally confident and free while living environmentally friendly.

Mustard yellow,  indigo blues, crimson red, henna green and especially white is used in various layers to enhance the vibrant gypsy mood. To keep the mood alive we have added lot of accessories especially the bold neck pieces, bangles and bandanas.

In 2003, Ashish & Viral Parikh of Ahmedabad launched their label ‘Virtues’ and at the moment the label is sold at over 21 designer stores across the country and abroad.
Viral graduated from NIFT, Gandhinagar in 1999 after an internship at the House of Dior, Paris for John Galliano’s Autumn-Winter Haute Couture Collection’ 98. After the graduation she joined her hands with her husband Ashish, who is a qualified MBA from Australia, to give birth to Studio Virtues, Ahmedabad in Januray 2003. In 2007, Vikrant Mehta joined the team to add more flavour to the label.

Virtues offer a range of clothing options for both men and women. Over the years, they have developed a strong presence in Indian Bridal wear, Eco friendly clothing and fusion clothing. Playing around with fabric right from the yarn stage is what makes any design stand out distinctively and that is what they believe is their design credo. To promote and deliver affordable, accessible and personalized clothing to each individual has remained their fascination.

Stores currently retailing Virtues: Ogaan – Delhi & Mumbai,Kimaya – Delhi & Mumbai,Samsaara – Delhi & Mumbai,Cottage Industries Exposition – New Delhi,Ensemble – Delhi,Aza – Mumbai,Fuel – Mumbai,Amara – Mumbai ,Collage – Chennai & Bangalore,Ffolio – Bangalore,Also– Hyderabad,Aura – Nagpur,85 Lansdowne – Kolkata,Artist’s Images – Indore,Araliya – Pune,Zinia – Kuwait,S&S  - Kuwait,Al Munged – Kuwait,Sun Motoyama – Tokyo

Own Label Stores: Studio Virtues, Ahmedabad/Inner Spaces, Hyderabad ( starting Sept. 2008)

Fashion Weeks : Wills Lifestyle India Fashion Week SS 08; AW 08-09/Miami Fashion Week SS 09

Esteemed Clients :Nita Ambani ,Shalu Jindal ,Anjali Mariwala ,Urvi Piramal ,Namrata Dutt Kumar ,Jayanti Natrajan ,Sathya Saran ,Isha Sharvani ,Sonali & Roopkumar Rathod.

A LOT like US by Rahul Mishra

The most ancient, exotic and loved motifs of our Gods and Goddesses, the famously adorned LOTUS is our theme for this seasons fabrics, as well as our inspiration for the collection.

Finely woven CHANDERI fabrics in Black, Off White, and bright colors, from the looms of central India transform themselves into a very fluid day look of tops, jackets and wraps, along with precision tailoring and detailing.

A romantic look is presented in the form of painstakingly engineered BANDHANI motifs on light weight silk fabrics with a Hombre effect.  A collection of ponchos, dresses and drapes with the sheer play of multi colors translate into a look of poetry in motion thanks to the precision craftsmen of Kutch in Gujrat.

This Spring, Rahul Mishra and ‘The Apple Tree’ bring to you, a collection, which bears testimony to our commitment of working with hand weavers, reviving the lost art of craftsmanship and translating these into fashionably wearable garments for the woman of today. Our collection is an engaging journey, blending together construction and craft, and therefore aptly named –  A LOT like US!

Not so Serious
by Pallavi Mohan

Spring is a start! Spring is youth; fresh & full of life. “Not So Serious”, takes great pleasure to present “A Pocketful of Posies” – it’s latest Spring/Summer Collection as well as its inaugural children’s collection.
This collection is based on the explosion of life and color that is spring. Hues that are vibrant yet not grating, the collection tiptoes through soft ecru into moody blues; brilliant yellow followed by muted khaki and finally into ultra feminine pinks peaches and rose.

A fresh twist to the late Victorian era, the collection includes Not So Serious’ signature full-on maxi dress, with waterfall ruffle lace sleeves adorned by the trademark crystal ladybug brooch. Other silhouettes include peasant tops, tier dresses, baby doll tops and lots and lots of whimsy. Sheer, sexy chiffon dresses are great to beat the heat and look fabulous at the same time. And denim dresses and hot pants for those rough and tumble carefree days.
The collection presents the evolution of lace, more abstract and amorphous. 3D floral motifs are interspersed with delicate metal chains. The design is looser, less structured and a combination of evening and day wear. It’s about breaking down boundaries and freeing one-self. The collection also features eclectic ladybug handbags developed in conjunction with Rocio, UK.

As Emily Dickinson once said, “A little madness in the spring, Is wholesome even for the King” and so Not So Serious’ Spring/Summer 2011 Collection is chic, yet easy… perfect for not having to think too much and having lots and lots of fun. So enjoy the spirit of spring, the spirit of Not So Serious.

Not So Serious has collaborated with the Self Employed Women’s Association to develop part of the hand embroideries for this collection. A part of the proceeds from these items will be used to benefit these rural women.

Pallavi studied art at the Camberwell College of Art & Design, London. After which she pursued a degree in Textile Design from the Chelsea College of Art & Design. The creative force behind Magnolia Martinique, Pallavi works with numerous international labels such as Roberto Cavalli, Jean Paul Gaultier, Costume International, Miss Sixty, Pinko, Guess Jeans, Paul & Jo, Valentino Group and John Galliano. This experience gives her an international design sensibility and a keen understanding about the demands and functioning of the industry at a global stage.

In 2007, Pallavi launched her private label “NOT SO SERIOUS”, a brand that endeavors to amalgamate western sensibilities with Indian ethos. The brand’s retail footprints have increased and in India, “NOT SO SERIOUS”  is retailed from leading boutiques such as Carma, Ensemble, Aza, Ogaan, Fuel, Mogra & Evoluzuionne. The label is also stocked by boutiques abroad in France, Greece, Italy, Spain and the United Kingdom. Pallavi, who is three seasons old at the Wills Lifestyle India Fashion Week (WIFW), has been credited as a designer with an outstanding sense of fabric, flawless finish and inspiring originality. Her AW’09 collection was also selected by FDCI for the India Show in Almaty, Kazakhstan. Designer has already set a benchmark in the fashion world with her indigenous skills not only in India but across the globe. The Designer’s SS’10 collection was exhibited at Pure, London followed by Prêt a Porter, Paris in September 2009. This year Pallavi became the only Indian Designer to present her collection at Atmosphere in Paris, the biggest and most prestigious fashion trade event across the globe. Besides this, she has been regular at international fashion weeks including the Paris Fashion Week, two seasons at the London Fashion Week and her first stint this year at the Barcelona Fashion Week, where she received rave reviews for her collections.

“NOT SO SERIOUS” believes in making fashion easy yet edgy, affordable yet stylish and fun!!!

Tale of Love by Nimirta Lalwani 

Romance. The kind that takes your breath away. The kind that sweeps you off your feet. Spring Summer 2011
brings with it such a tale of love.

The collection is made up of floating chiffons, glitzy summer cocktail wear and floor sweeping gowns. There is play
with transparency and chiffons have been knotted, crushed and pleated to give the pieces texture but still keep them light and sensual. Silhouettes are soft with dropped waistlines, tiered uneven hemlines and draped pieces.

With a fresh colour pallette of whites, beiges, lilacs, aubergines and moss greens and haphazourdly appliqued lace the collection tilts towards fantasy and fairy tale like femininity. Fabrics: chiffons, satins and tulle.