For its AW13 edition, VISION showcased a strong range of some 400 brands at Lokomotivværkstedet with an exhibitor portfolio of women’s wear, menswear, emerging designers, footwear and accessories. Exhibitors, visitors and the VISION team left the trade fair Saturday February 2nd with renewed optimism after three days of good and steady traffic as well as feedback from exhibitors of increased turnover.
Based on the exhibitor reports and feedback from buyers as well as decision makers, VISION has assessed that it is time to focus on the positive result with exhibitors reporting of increased revenue, an increasing International buyer attendance and a great International business atmosphere despite a lower visitor attendance. VISION is a fashion platform for business and the new concept has proved right again. Exhibitor feedback shows that buyers are ready for new business as well as writing orders onsite, meaning the buyers visiting VISION are the important key buyers.
Increase in International retailers
International retailers have increased 6% since August, and this shows a positive development - the right direction for Copenhagen. The increase is particular due to renewed interest from UK, Sweden, Germany, Finland, Southern Europe and Asia. The continuous rise in Asian buyers, mainly from China and Japan, is also noticeable this season. International buyers visiting this season include Isetan, Hypebeast, Quartier 206, Debenhams, House of Fraser, Gerzon, Bendorff, El Corte Ingles, Asos and Takashimaya.
“We believe the increase in International buyers is a result of the long-termed marketing strategy at VISION as well as the PR strategy focused on Northern Europe and Asia. Since the launch of VISION in August, we have done our utmost to attract established brands to ensure a strong brand portfolio at VISION. Our intensified focus on exhibitors' and buyers’ service also proved right - meeting the demands of exhibitors and buyers is extremely important in these times.“ Peter Fenger Selchau, CEO at VISION.
With VISION’s great effort and strong focus on the brand portfolio - Exhibitors and buyers noticed the improved composition of the brands at VISION. The result is a stronger and more creative platform with renewed capacity for networking, business and inspiration, ensuring that Copenhagen continues to be the market leader and preferred fashion destination in Northern Europe.
“We are meeting the demands of exhibitors and buyers for a more comprehensive and accessible fashion experience and we’re pleased that press, buyers and exhibitors are impressed by the improvements on the logistics, the stronger brand portfolio at VISION as well the International atmosphere which creates the perfect back drop for business, new contacts and placing orders.” Peter Fenger Selchau, CEO at VISION.
See you in August at VISION!