Thursday, October 24, 2013

On the Fall Campaign Trail - Alexander McQueen

Alexander McQueen by David Sims


A few fall campaigns that blow air in our sail, rub lotion on our back, fix us a margarita, and other summer-related metaphors.

Monday, October 07, 2013

Niharika Pandey's - Back to School

Glamor, Sporty,Bold, Colorful, Grumpy and Sexy are the Signature Synonyms you shall see in the Collection with highlights of maths, chemistry ,pencils symbols etc.

I love details ,especially some sort of embellishment that can transform a garment instantly say's the Designer. It's always good to move out of our comfort zone each season,to learn new things and to challenge your sense.

Exploring the boundaries of place and time,continually inspired by the place and her favorite is childhood. The inspiration for S/S14 started with the 'Back to School' from a fresh mind again with those old days memories, it has everything to very own pencil, bags, school bus, school bell , to chemistry and maths classes.

My brand is for those people who like to make their own entrance.

THE AURELIAN BEQUEST by Priyanaka Kakkar

‘I am gushing over the Big Bling Trend this season!’


The collection “the Aurelian Bequest” meaning The Golden Heritage, takes its inspiration from the Moroccan Art, Craft and Architecture. The fabrics, colors and even the knack of the pieces speak of the stories and the endowment.

Modern yet Traditional, Simple yet Ambrosial, the collection features Gowns, Dresses, Kaftans, Sarees and Separates. Creative texture and embroideries adorn the fabrics and the attentively styled details bring out the dexterity of the silhouettes the basic neutrals are enlivened by the Aurelian prints, Embroideries, Laser cut and the Workmanship. The styles ooze of the modern, feminist, glamorous and traditional outlook of The New Robust, Resplendent women.

ANHAD by Vaishali Shadangule


The world we believe in is a perception of our view point. When the point shifts, it automatically changes the perception. This constant state of change is flow of life, flow of the universe. Humans have the natural tendency to evolve to the greater point to achieve a better perception about the world. From the ages many saints, Sufi's and Spiritual Gurus have tried to reach to the point which never changes because it integrates the Cosmos within. The point is called “ANHAD”.

It is an amazing feeling to interpret this philosophy through this collection.
Layers, silhouettes and details of the garments create a flow through a pattern which keeps changing.

The color story progresses between white, off white, blue, grey and black.
 Carefully chosen hand spun and hand woven Kesa Paat(
Mekhelas/Raw-Silk) of Assam and Khadi and Cotton from Culcutta has played a tremendous role in the Collection.

The whole process of how a complex and difficult hand weaving method creates a fine and smooth fabric describes the flow of energy more than anything else.  They way collection progresses it changes the meaning of white at the end as compare to what it is in the beginning. The surface texturing by hand spun sacred cotton thread (baati) on the garments gives it an eternal feel which helps to relate to it.The collection inherits a point for viewers to relate with it with their own understanding, experience and appeal of the moment.

SAFED RANG Part 2 - Paromita Banerjee

Spring / Summer 2014

I always had a thing for Whites; pristine white with not a speck, was what our school uniforms were meant to be and so were your ‘P.T’ canvas shoes  ; if your answer sheet was white with not a speck of red marking meant you topped your class ! As I grew older, I was introduced to various connotations. White meant purity, serenity, unity etc. In Safed Rang, Part 2, Safed means the coming of age, the celebration of all things simple told in colour and techni-colour.

 SAFED RANG, Part 2 is a collection reminiscing our second fashion week collection ever; way back in the Summer of 2010. Itching to start from where we had left off , Safed Zari starts our first story in layers of Kora coming together with weaves of gold in Mangalgiri cotton checks, presenting the right amount of opacity and transparency such that the colours below it becomes muted and subdued. The silhouettes are contemporary versions of old classics. The classic white shirt undergoes a face-lift, silhouettes like the angarakha wrap becomes the short smart cape to be teamed with pants. Playing with the transparency and opacity of white, this story is about smart separates in classics. Gold striped pants in kora become the trendier version of the quintessential pajama silhouette of Indian Men, the world over.

The second story, Kala Safed adds black to the Safed- Zari in silhouettes like the ghera jama of Mughal times and kallidars of yesteryears. Accents of colour come in bursts just like the speck of sun on a monsoon day. Handwoven checks from Mangalgiri and Khadi from West Bengal comes in the form of black-white classic checks.

Rang – Birang is the story told in colour. Malkha khadi is introduced along with bright handwoven checks to tell the tale of colours gone wild. The brightest we have ever gone and what fun it was! Kallidar and shift kurtas in bright checks come in shades of nimboo-green / royal purple / rani / ferozi blue and mustard-turmeric along with rust, browns and onion pinks. Don’t miss our Rose-block in the form of placement hand-block printing in classic kurta shapes.

The collection is all about presenting a rooted India to the audience. An India where the finest of fabrics are cottons and Khadi, handwoven on looms; and they can be shaped into any silhouette of choice. We have chosen the ethno-contemporary path: where the fabrics and textiles remind you of India but in a very global context. You could be anywhere in the world and in a frame-of-mind where you are taking in all that you see around you, coming together in a burst of colour, context and culture.

Watch Out
for Handmade Crochet Footwear with Chindi Tie-Ups!

Sunday, October 06, 2013


Starllite Collection SS20147

The collection is very young and preppy and extremely fashionable,for the confident girl who wants to look gorgeous amazing and business like when the occasion demands it.

She is in tune with her femininity and knows how to dress the right way for the right occasion.

She looks great and knows it!


Kitty Joseph - Absolut

Absolut collaborates with Kitty Joseph to celebrate cutting edge design
Following its long-standing tradition of cutting edge partnerships, Absolut is proud to present a collaboration with emerging fashion designer Kitty Joseph who has created an original, three piece capsule collection and accessories inspired by the new limited edition bottle, Absolut Originality. 
The limited edition features four million individually designed bottles, each made into a one-of-a-kind work of art with a drop of cobalt blue infused into the molten glass during production. Inspired by the design cues of Absolut Originality, Kitty's collection features diffusions of the signature Absolut cobalt blue created through a unique process which involves hand painting dyes onto wet paper and then printing directly onto fabrics. The three looks tell the Absolut Originality story, following the liquid as it drops, flows and settles in the bottle.
Absolut has a long history of collaborating with artists and fashion designers including Tom Ford, Versace, Stella McCartney, Gaultier and Gareth Pugh. Since graduating from the RCA in 2011, Kitty Joseph has collaborated with long-time friend and mentor Zandra Rhodes, milliner Piers Atkinson and stylist Kim Howells and been commissioned by the likes of Lady Gaga and Carine Roitfeld. Her Absolut Originality collection is showcased in a short film directed by Rohan Wadham, starring New York based musician and dancer Njena Reddd Foxxx. Njena made her debut featuring on last year's runaway hit 'Ima Read' with Zebra Katz. In the film, Njena twists, turns and bends to a clip of her solo track 'Water Colours'.
The collection also features bespoke accessories including rings, earrings, bangles and glasses which feature infusions of cobalt blue. 

"Working with Absolut on this project was a delight and an honour. The purity and colour of the bottle and the process developed to create each unique cobalt blue mark really struck a chord with me and it was so exciting for me to extend this idea into print on a human scale." Kitty Joseph.
"Absolut has a long history of celebrating original thinking and the creativity and quality behind Kitty Joseph's work was the perfect fit to bring Absolut Originality life. Absolut has always experimented with new techniques and gone off the beaten track to develop innovative and artistic products and Kitty's collection encapsulates this". Adam Boita, Marketing Controller, Pernod Ricard UK.
Consumers will be able to add their own drop of Originality through a new website
ABSOLUT originality goes on sale nationwide from 1st October 2013 (RRP £19.35)

SS 14 THE SATURATE by Mrinalini Gupta

An eponymous label, MRINALINI was launched in 2008. Following a linear momentum , MRINALINI aims to filter fashion down to design , distill tradition and counter influences to create a line for people who dont like lines.

SS 14 THE SATURATE- SS-14 a play on "Desaturate", THE SATURATE aims to peel of layers of artificial varnish to reveal the natural tones underneath. Lounge dresses, wedge hemlines, wood block jackets, and window pane shirts in a palette of Wood, white sand ,tan , stone and gravel , Spring Summer 14 is an escape line.

Tuesday, October 01, 2013

Discovering Rococo - Journey Tropical by Rajdeep Ranawat/SS'14

Discover a tropical elegance laced with elements of the playful Rococo Era preceded by luxury. Creating an unusual cocktail, the Spring Summer 2014 Collection by Rajdeep Ranawat blow’s you away on a journey to a sultry grove, rich with bamboo thickets, juicy fruits, vivid flowers and exotic birds; intercepted with the lighthearted themes and intricate designs of Rococo.

Taking two distinctly different themes designer creates a collection that has a more jocular, florid and graceful approach. With ornate and strong usage of creamy, pastel-like colors, asymmetrical designs, curves and gold, interlaced with tropical elements the collection has a fresh and unique feel ideal for the spring summer of 2014.

The essence of "Rococo goes Tropical" can be seen through the playfully designed prints and embroideries, which are total works of art.

The elements of both are used in such a way as to create a teasing dialogue full of elusive and camouflaging language & gestures; & are further enhanced with flowing yet feminine garment silhouettes. Highlights of Swarovski elements acts as accents through out the collection and hints of intricate  sheathing seen through out the collection in motifs of nature add to an element of rococo.

The delightful range of Accessories by Geetanjali Ranawat is a feast to the eyes. With intricately sequined tropical bird inspired clutches, lace and print with leather accent totes further encrusted with dimensional orchids, geometric beaded clutches along with digital print and Swarovski embellished wrist bands. The Bird and orchid headbands too are a treat to be a trend for the upcoming summer of 2014.

The latest photo campaign was painstakingly shot at the stunning locations of Nubra Valley in Leh-Ladakh. The designer and his team travelled all the way to the interiors of the untouched valley to enhance the collection with its breathtaking backdrop of multi faceted terrain, mountain ranges, canyons, sand dunes and rivers with fresh hues to make anyone dream of the perfect summer, that only complimented the colors and motifs of the collection itself.

A note from the Shoe Sponsors: METRO Shoes:- Metro Shoes is the largest fashion
footwear retailer in India, with a countrywide network across 175 prime locations, offering a mix of Indian and international designs. Metro shoes has been a pioneer in the Indian Fashion Footwear Industry, and has always placed tremendous importance on remaining au courant, thus choosing to partner with the incredible Rajdeep Ranawat  whose design prowess is a force to reckon with. 

For Rajdeep Ranawat's collection Rococo goes Tropical Metro Shoes has designed knee length gladiators.

"We are here once again ready with our latest SS14 Collection with even a sexier Campaign shoot - I am sure it is one of it’s kind & no one in this Fashion Industry would have taken the pains to go this far to do it. It’s something really close to my heart and sensibilities" - RR

From Left to right : - Geetanjali Ranawat : for being a fantastic wife, a great support and designing the most juicy accessories ever! , Rajdeep Ranawat(Myself), Ashish Chawla : For being a super creative professional in the world of Photography and always making my dreams into reality, Kristina : For giving me that much desired Oomph that I always crave from a model in such a difficult terrain like Nubra Valley! Kaajee : for being the most entertaining and loveable makeup artist who always understands the clients brief so well and transforms every one his brush touches.