Aparna & Norden Wangdi’s “Back to Neverneverland “
Spring – Summer Collection 2008
At The Chakraas, Samrat Hotel- 12 noon onwards, August 18, 2007
On August 18th 2007, Aparna & Norden Wangdi will showcase their latest collection “Back to Neverneverland” at The Chakraas, Samrat Hotel. Creating magic with their designs, Aparna & Norden Wangdi’s new collection Inspired by the omnipresent rag doll, the stuffed creature with the silly grin and wool for hair, the collection is a magical journey through childhood with its boogeymen and angels. With the ease of the infancy and the maturity of the adolescence, the collection is the utmost epitome of creativity.
ABOUT THE COLLECTION
Nostalgia is the keyword of the collection which will transport you to the best and the most memorable phase of your life. Drawing inspiration from the omnipresent rag doll, the stuffed creature with the silly grin and wool for hair, the collection is a magical journey through childhood with its cackles and cries. It is about that time in the life when your will was reason enough for you to do what you wished with no thought of what you should or should not do.
Colour defines the temperament of attire, hence the right colour is essential to bring out the feel of the outfit and in turn the entire collection. Keeping this dictum in mind, the designer duo has designed their range comprising of bright, dazzling upbeat colours of the likes of reds, pinks, oranges, sunny yellows, greens, splattered with blacks, whites and browns to infuse the collection with vibrancy.
With the playful silhouettes of short dresses, loose tops, trousers, skirts and overskirts, the collection runs amok in its vibrant colors. Layering, frills, buttons and laces are details which run through the collection in its clothes, bags and shoes. Patchworks of rag dolls with the vacant smiles on their faces, hand embroideries, smocking, hand quilting and gathering all intensify the free spirit of the age where the rag doll was your best friend.
ABOUT THE DESIGNERS
Both Aparna and Norden share a common background in the renowned NIFT, New Delhi, where they honed their early skills. After graduation it wasn’t long before they realized their dream of setting up a design studio of their very own.
Freefalling came into being in 1999, marking the culmination of their joint sojourn across a multitude of fields. The duo undertook contrasting routes in their quest to gather expertise and knowledge. Norden chose to head overseas for a first hand experience in the USA, acquainting himself in the areas of manufacturing, exports, fabrics, dyeing, printing and merchandising. Aparna, on the other hand, set about refining her skills in design in theatre, product and interiors, which proved invaluable in defining the standards of their eventual label.
The powerhouse of talent that Aparna and Norden represent is not restricted to the confines of the fashion industry. They have also extended their design expertise to a number of resorts, restaurants and stores. A noteworthy foray has been in theatre for costume design in the Indo-French opera production, The Fakir of Benaras, with a cast of hundreds.
In summing up their numerous achievements, it can be said that Norden’s flair for coordination and administration perfectly complements Aparna’s artistry and vision. The stupendous success of Freefalling stands testimony to their combined ability to inspire awe and admiration.