Thursday, April 04, 2013

REVERSAL-SS 2013>Eleonora Moccia

Presentazione Collezione SS 2013

trenta7 di Eleonora Moccia

The desire to go beyond the ordinary is the inspiration behind the creations of young roman shoes designers, Eleonora Moccia. Contrast as symbolic syncretism, union, reconciliation of opposing worlds and elements that find in the design world a right meeting point, and in the particular the element of recognition. A reflection on the contrast of two worlds, male and female, that for the spring-summer 2013 collection results in an ironic and provocative AD Campaign by photographer Marco D'Amico.

The masculine in the feminine. Elements of the symbolic male world (tie, boxer, complete and shirts) are, in this way, translated in an ultra-feminine aesthetic codes, in a minimalism that is not absolutely minimal, but is enriched with details and minutiae from the highly sartorial taste.

Empty and full for volumes. Fractured tips, geometric cuts for the lines. Unusual accessories, such as locks for office bags for men. Leather and fine materials are the protagonists of all creations, declined on a color palette that ranges from leather, black and white, up to the denim.

Eleonora Moccia. Degree in Pshychology in 2008, in the same year she is admitted to enroll at the "Footwear - Pattern maker and Designer Program" at CERCAL, chaired by shoe designer Sergio Rossi and sited in San Mauro Pascoli, Italy. In the following years she works for shoe maker "Pollini" and for fashion brand "Rochas" in Milan. In September 2011 she decided to challenge herself in memory of her parents, from who she drives strength and inspiration. In January 2012 the brand "TRENTA7" presents its first shoe collection.


Brand Profile
Masculine declined to feminine. Hollow and full together. Broken tips, fake zips, true clasps. "Contrast" is the word for Eleonora Moccia. Minimalist but not minimal. Against all tides and most of all impatient to imposed limits. As the distorted brand logo, with its number 37 (alchemic number recurrent in her own story) turned back-to-front and vertically oriented so to symbolize the strength and the gain to break patterns.


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