Tuesday, April 16, 2013

Prada's Flower Shower

In Prada's spring video campaign, models—take on the characteristics of flowers—iris, dahlia, peony, tiger lily, tall poppy—culminating in a petal storm. It's cute seeing these girls, some more mature, others more budding, open up to Steven Meisel.

In the year when
Prada will celebrate 100 years of foundation, the house of fashion presents an advertisement campaign shot by Steven Meisel: the adv focuses on plainness and elegance to express the numerous facets of femininity.

The protagonists are 11 models: Vanessa Axente,
Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Maartje Verhoef and Raquel Zimmermann.

The leitmotivs of the images, which are full-length or cut, are the flowers that surround the beauty and the eclectic personality of the models.


Thursday, April 04, 2013

REVERSAL-SS 2013>Eleonora Moccia

Presentazione Collezione SS 2013

trenta7 di Eleonora Moccia

The desire to go beyond the ordinary is the inspiration behind the creations of young roman shoes designers, Eleonora Moccia. Contrast as symbolic syncretism, union, reconciliation of opposing worlds and elements that find in the design world a right meeting point, and in the particular the element of recognition. A reflection on the contrast of two worlds, male and female, that for the spring-summer 2013 collection results in an ironic and provocative AD Campaign by photographer Marco D'Amico.

The masculine in the feminine. Elements of the symbolic male world (tie, boxer, complete and shirts) are, in this way, translated in an ultra-feminine aesthetic codes, in a minimalism that is not absolutely minimal, but is enriched with details and minutiae from the highly sartorial taste.

Empty and full for volumes. Fractured tips, geometric cuts for the lines. Unusual accessories, such as locks for office bags for men. Leather and fine materials are the protagonists of all creations, declined on a color palette that ranges from leather, black and white, up to the denim.

Eleonora Moccia. Degree in Pshychology in 2008, in the same year she is admitted to enroll at the "Footwear - Pattern maker and Designer Program" at CERCAL, chaired by shoe designer Sergio Rossi and sited in San Mauro Pascoli, Italy. In the following years she works for shoe maker "Pollini" and for fashion brand "Rochas" in Milan. In September 2011 she decided to challenge herself in memory of her parents, from who she drives strength and inspiration. In January 2012 the brand "TRENTA7" presents its first shoe collection.


Brand Profile
Masculine declined to feminine. Hollow and full together. Broken tips, fake zips, true clasps. "Contrast" is the word for Eleonora Moccia. Minimalist but not minimal. Against all tides and most of all impatient to imposed limits. As the distorted brand logo, with its number 37 (alchemic number recurrent in her own story) turned back-to-front and vertically oriented so to symbolize the strength and the gain to break patterns.