LAUNCH OF LIGHT
Fashion Week got a head start when we threw a Copenhagen-sneak-launch of VISION AW14 - the season we dedicate to LIGHT. Click to watch
Fashion Week got a head start when we threw a Copenhagen-sneak-launch of VISION AW14 - the season we dedicate to LIGHT. Click to watch
ROSEMUNDE 10 YEARS
Vision exhibitor Rosemunde is celebrating their 10-year anniversary at VISION with special signature collection. Drop by the Rosemunde Café at VISION.
Vision exhibitor Rosemunde is celebrating their 10-year anniversary at VISION with special signature collection. Drop by the Rosemunde Café at VISION.
BØGELUND-JENSEN KJØBENHAVN
A
new VISION designer worth a visit is Signe Bøgelund-Jensen. A danish
designer with couture experience from JOHN GALLIANO and DIOR HAUTE
COUTURE.
L.A.M.B.
L.A.M.B. by Gwen Stefani are exhibiting for the first time in Copenhagen at VISION. Hollywood moviestar glamour and more casual street influences are defining this brand
THE VISION PARTYhosted by SCOOP MODELS
at Nikolaj Church
Heineken are the proud presenters behind the 12th edition of The Vision Party.
A soirée intime at Nikolaj Church hosted by SCOOP MODELS.
Join us Thursday 30th in Fashion Week for an evening of great music, drinks and neon...!
BEATS BY
NICOLINE TOFT//EMILJE LILJA//MR. MØLLER
UNLIMITED OPEN BAR
By invitation only
contact press@cphvision.dk
When international buyers visits the winter fairs in Copenhagen, VISION will be the it-destination if the brand hunt is committed to women's wear collections in the middle to high-end section. The strictly defined fair concept is news to the majority according to VISION's Communications Manager: "I understand why confusion may occur. First - on the Copenhagen fashion scene - there was CPH Vision in Øksnehallen - then emanated sister trade show Terminal 2 in Lokomotivværkstedet based on the street wear, sports and denim segment. After critical evaluation of the many Copenhagen destinations, CPH Vision and Terminal-2 merged into VISION in 2012. This is the fourth season in the name of VISION and today we have returned to our original dna. VISION AW14 showcase will consist of agencies and brands within women's wear, - shoes and – accessories. Middle to high-end." says Trine Fruergaard.
LACK OF SYNERGY WITH STREETWEAR
Visitors of the Copenhagen fashion fairs all represents store concepts built upon individual consumption strategies. - Few stores carry a brand mix covering both street wear and VISION’s segment of women’s wear brands:
"VISION’s function as a link between exhibitors and visitors were not optimal. Our identity became diffuse in the merger with Terminal-2. With a clear showcase of women's wear, VISION has rebuilt the starting point of CPH Vision's success" elaborates Trine Fruergaard.
VISION has a loyal core of especially Nordic women’s wear agencies and brands that have played an essential role in the current identity. – Involving brands as Ilse Jacobsen, Rosemunde, Stylesnob, Henriette Steffensen, Tusnelda Bloch, By Ti Mo and Chill Norway. Newcomer exhibitors at the VISION includes Whiite, Birgitte Herskind, Elise Gug , Hoss and Kudibal.
VISION FOR EMERGING DESIGNERS
The only exceptions to VISION’s stated women’s wear selection, can occur within the inspirational design talents. Parallel to VISION, project Designers' Nest is successfully running on 10th year. - A philanthropic designer competition dedicated to promote new talent. In addition to a cash prize, the participants also wins a stand at VISION for two seasons. - Indifferent to price structure and design categorization.
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