Royal Mist DemiGods 2007 by Vikram Phadnis

ROYAL MIST DEMI-GODS 2007 by Vikram Phadnis at Elevate,Noida

On 25th July 2007, Wednesday night Mumbai gave a kickstart to a six-city fashion tour at a suburban café, a merry mix of new-age fashion and contemporary taste. Walking down the ramp were Rajneesh Duggal and other male models. Showcasing linen blazers, assorted jackets, waistcoat pyjamas, sherwanis, kurtas, even jeans. Cheering the men along were female models Shonal Rawat and Sanea Sheikh, Sonal, of course, accompanied by boyfriend Deepak Bajaj. And Arpita Khan came along to support her buddy Vikram. Sandip Soparrkar & girlfriend Jesse Randhawa.

Also seen was Ashok Capoor, COO, Western Region, USL. (Royal Mist Luxury Whisky, the new whisky from United Spirits Limited) & Akshaya Chauhan shaking his booty with with his wife on the floor. There were: Abhishek Mehta, Minaal Mehra, Amanpreet Wahi, Himani Tokas, Rohit, Amit, Nikhil Kumar, Manish Chopra, Pranav Hamal, and Grasim Mr. India runners-up Umar Sharief.

However it is amazing how the king and royal family are revered as demi gods. Elevate at Noida, certinaly witnessed on 27th July 08. The Fashionable Models "Demigods" as MUSE enchanted by the Fashion Designer Vikram Phadnis, from Mumbai. It sure was a new age contemporary fashion ,unfolding in a 6 city Fashion Tour Experience of the Royal Mist Demigods 2007 Collection created by Vikram Phadnis.

Kicked of in Mumbai, last night, and Delhi, (Noida at Elevate on 27th), then Chandigarh, Hyderabad, Bangalore, & Kolkatta. This Collection definitely compliments Vikram's mindset that reflects confidence, individualism, & fashion consciousness, Fashioned for the new age man.Well interpreted Demi-Godlike Sartorial Celebration of the Royal Mist Man in his various moods and occasions.

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------Toying with the idea of venturing into filmmaking for quite a while is Vikram Phadnis who will finally see his dream fructify next year. He has reportedly signed Tabu to play the lead role in his film — a role that he had even approached Madhuri Dixit to do. "Planning my film is driving me crazy," says a harrowed Vikram who is busy with the script of the film, fine tuning it. "The film won’t be based on the fashion world at all. I plan to make a film that is rich in emotions, yet visually beautiful too. And no, I won’t be doing the clothes for the film as it will be too taxing for me."
Fellow Designers Manish Malhotra & Sabyasachi Mukherjee are soon to venture into Direction as well.
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Vikram Phadnis Show Dates

25th July Mumbai
27th July Delhi
28th July Chandigarh
01st Aug Hyderabd
02st Aug Bangalore
03st Aug Kolkatta

More in depth information on this willsoon be available. We had covered a video shoot for the event clip as well. You will shortly be seeing a video link here, updated soon,stay tuned keep updated . GUARAV KAPOOR PUBLICSIT ; 9811996129

BBB Bread & Butter Barcelona 4-6 July 2007

The “tradeshow for selected brands” welcomed more than 91.000 trade visitors from all over the world in the Catalan capital.Full house! BREAD & butter defied all laws of expectancy with the BBBarcelona July 2007 and, despite the usual summer slowdown, was able to increase impressively: in comparison to July 2006, 50% more international trade visitors came to the “tradeshow for selected brands” held in the Catalan capital, and even in comparison to this years’ winter event in January, BBBarcelona was able to report a 10% visitor increase!Everywhere you looked, only pleased faces: the large visitor crowd in no way affected the situation at the entrances – everything remained relaxed. Karl-Heinz Müller: “To invest in the ACTIVE GUEST MANAGEMENT was one of the best ideas we had. Our guests were able to gain access to the grounds easily and quickly, and, as a result, use their time efficiently.” Only shortly after the event was opened, the exhibitors enjoyed a tremendously high visitor frequency at their stands.Concentrating on Barcelona as the single B&b tradeshow venue in Europe proved a good move for all sides: more visitors came from the various countries, and also the general internationality (of the event) was higher than in Winter 2007. In addition to the Spanish visitors, the BBBarcelona recorded 65% international visitorsfrom 99 nations.


The number of German visitors is especially noteworthy: almost 10% of the guests came from Germany, which, in comparison to July 2006 indicates an increase of 68%. In general, noticeably more visitors from non-European countries came: such as, for instance, 50% more Russian visitors. Japan, too, showed considerable growth. Also the presence of the international press is worth mentioning: BBBarcelona was host to more than 3000 media representatives from all over the world.

The tradeshow had much to offer: shows by Custo, Ed Hardy, Freesoul, G-Star, Pepe and the graduates of the Escuela Superior de Moda y DisenÐo Felicidad Duce in Barcelona, special events by, for example, Havaianas, Marc Ecko, Timezone and Wrangler as well as the exhibition of the “7th letter crew”. The STUDIO.V set new quality standards with its new designers, more than 40 international collections and a monumental show. The Boss company also came to Barcelona and presented the Boss Orange line to the international audience on Friday evening at the Torero arena „Plaza de toros Monumental de Barcelona”. To top it all off, BREAD & butter hosted the Closing Party at “La Caseta” – here, the B&b crew and their guests celebrated three successful tradeshow days at the beautiful outdoor location with its magnificent view over the harbor of Barcelona.

For the next BBBarcelona which will take place from January 16 – 18, 2008, B&b plans to expand considerably: the January event will include the halls 6 and 7, the Mies van der Rohe Pavillon and the Palao Nacional as well as the entire outdoor area above the existing grounds. Karl-Heinz Müller: “We can imagine providing the STUDIO and the BB.DESIGN with an adequate home by locating both in the graceful Palao Nacional. We would like to use the Mies van der Rohe Pavillon – in my opinion the most beautiful building in the world – for exhibitions which would fit the tone set of this beautiful edifice or for the launch of a high-quality brand. For the outside premises we can envision grand displays or installations. Besides, more and more brands are interested in also presenting themselves outside the halls – through the expansion of the grounds we are able to meet their needs.”

Moreover, BREAD & butter will launch BREAD & BUTTER SOURCING in January 2008. Karl-Heinz Müller: “BBBarcelona is the largest and most important European tradeshow for denim, urban wear and sportswear. Both in January and in July, the entire industry meets in Barcelona and uses the tradeshow as a communication platform. Also, textile producers and other closely-related sectors come to Barcelona to establish the first contact and consultations with their partners. And so it is only consequent to integrate the precursory elements into the BBBarcelona. Even now, this July, the established Denim Mill “Ortanadolu” from Turkey as well as the “Interwashing Group” from Italy were present as exhibitors. A second time participator was the renowned Laundry Martelli in the Hotel Fira Palace not far from the fairgrounds. All were well-pleased with the response.

Karl-Heinz Müller continues: “Our intent was well-received by the representatives of the relevant areas. BREAD & BUTTER SOURCING will take place in hall 6, above the known grounds. Here, we envision textiles, ingredients, laundries, finishing, as well as all relevant preliminary sectors.” According to the B&b strategy, the firms will be carefully selected inernationally. K.-H. Müller: “We focus on the best in each sector and can foresee approximately 100 exhibitors. We will be able, for instance, to consider a maximum of 8-10 established Denim fabricants. Basically, it is important to us that the companies appreciate and respect each other.”

Karl-Heinz Müller further: “The existing grounds are bursting at the seams. To efficiently facilitate all existing potential, we simply need more space and place. The potential in the high-value sportswear sector is far from being exhausted. Expanding the grounds offers great possibilities, which we intend to utilize without loosing sight of quality – quantitative growth was never our interest.”

You have good reason to look forward to 2008, when the “tradeshow for selected brands”, from January 16 – 18, summons you once again to the Catalan capital. Karl-Heinz Müller concludes: “The BBBarcelona is a MUST for all professionals of the sector, and not merely in order to see the upcoming collections – BBBarcelona is a “Fashion Festival”, where lifestyle and trends are made to come alive – and so offers an inexhaustible source of inspiration.” July 2007

'Turkish Delight' goes to Rome - Pria Kataria Puri

'Turkish Delight' goes to Rome.

Mumbai 29th June



Alta Roma Fashion week invites Designer Pria Kataria Puri



Mumbai, 29 June 2007: Alta Roma, one of Italy's most prestigious fashion weeks invites Pria Kataria Puri. To be held in Rome, 9 th July 2007, Pria Kataria will show case an extension of the collection 'Turkish Delight' the fall winter collection which she also show cased at the Lakme Fashion Week 2007. The collection inspired by Istanbul, primarily the Topkai Sarai palace in Istanbul stresses on prints. As always all the outfits have her trademark stamp of unabashed glamour!



The designer hosted a media preview of her collection here today at Olive bar and Kitchen. Her model friends such as ex miss india shruti sharma, southern siren jasmin dawda, the orginal oomph girl viveka babajee, socialite kahkashan patel etc turned up for the preview in her outfits which will be showcased at the Alta Roma Fashion Week.



Alta Roma was formed in 1998 to promote the image of Rome on the international fashion circuit. Its institutional partners are the Chamber of Commerce, the Municipality of Rome and the Regione Lazio. Alta Roma epitomizes fashion, whether it is a question of new trends or undying legends, thus giving designers a unique opportunity to express themselves through the creation of magnificent masterpieces. It is a perfect platform for Pria Kataria Puri, one of the original proponents of Indian 'nouvelle couture' a perfect platform for Pria Kataria Puri.



Pria's clothes have draped divas across Europe, India, the Middle East and America, with the Alta Roma Fashion Week one can expect some new international buzz for her.



Pria is delighted and honored with the invitation. " I am excited about participating at a new fashion week and curious about the response my clothes with generate. I have been selling in Europe for a few years now, but it's my first time participating in a European fashion week. I do hope I can dazzle then with my occidental couture. I would also like to thank Lakme Fashion week for this opportunity and it was after showcasing my collection at LFW that I got this invite" says Pria Kataria Puri.



Pria Kataria Puri's creations are available at Aza and Kimaya in Bombay. Pria runs her fashion business across, Delhi, Mumbai and the Middle East and has recently launched her store "Sosha" in Kuwait.