Friday, July 30, 2010

Filippa K - Fall Winter 2010

New Collection  

Welcome to the Fall collection, this season the women's collection breathes simplicity, sensuality and sophistication; whilst the mens collection is relaxed and confident with a modern twist.

The subtle play on contrast and finding combinations that work for your own needs is meant to encourage surprising mixes rather than a dictated look. Without loosing sense of sophistication or comfort, the look embraces individuality and your own personal expression.

A sophisticated palette that focuses on a variety of blues, loden greens and a spectrum of greys, in the women's collection it is intertwined with blossom pink, deep red and purple to add a hint of freshness that balances and harmonises. On the mens side purple and red on knits and accessories add a twist of energy and fun to the same colour base.

Fall Winter 2010

This season is focused on the subtle play of contrasts between masculine and feminine elements to create a confident laid back look with a distinct modern twist. A tweed coat with the soft lightness of a silk blouse, or a casual sailor striped top with a shiny evening skirt are just some examples.

Fall Winter 2010

This collection is about timeless classics with an updated feel. Whether it be a tweed suit jacket or rugged cotton pants, check shirt or tuxedo, the aim is to offer styles that can be easily combined to create a clean masculine look.

Fashion show

Fall Winter 2010

During Stockholm Fashion Week by Berns, Filippa K showed the eclectic upcoming Fall Winter 2010 collection to a select group of international press and buyers at the building site of what would become the Fotografiska museum in Stockholm. During the show up-and-coming Swedish artist Hajen played live material specially composed for the occasion.

The Filippa K philosophy is based on the concepts Style, Simplicity and Quality. We apply these values to every detail of everything we do; the look and feel of our fashion, the design and ambience of our stores, the direction of our shows, the artistic photographs of our ads and the way in which we meet our customers.

By combining timeless simplicity with contemporary edge, Filippa K makes distinctive fashion for modern urbanites with personal integrity and an eye for good design. People who are confident enough to be sophisticated, yet curious enough to be fashionable.
The Filippa K Business idea

Filippa K’s business idea is to design, manufacture, communicate and sell commercial fashion garments and accessories with its own, timeless style. By offering well-designed products with a clear concept and of high quality at an attractive price, Filippa K shall be one of the most attractive brands for both women and men who appreciate fashion and quality.
The Story

Filippa Knutsson is one of the two founders of Filippa K. Having been educated in London, Filippa returned to her native Stockholm in the mid-80’s to work for the successful family-owned fashion company Gul& Blå, initially as a buyer and later as a product manager. After six years Filippa decided to start her own business designing clothes that she felt were simply missing in the marketplace – uncomplicated and yet modern clothes to suit every occasion.

In 1993, Filippa Knutsson together with her colleague Patrik Kihlborg founded the fashion label Filippa K. Karin Segerblom who previously worked as a designer at Gul&Blå also joined the company at an early stage.

In its first year of trading the three ran the business from home and their entrepreneurial spirit allowed the brand to grow quickly. Today, fifteen years later Filippa K has developed from a ”kitchen table” project into one of Scandinavia’s fastest growing clothing companies, with a yearly turnover of SEK 390 million (EUR 41 million).

Today Filippa K is sold in 20 countries, has 40 brand stores in Europe and USA, and is represented by more than 750 selected retailers worldwide. Filippa K’s head office is located in Stockholm.

1993 – Filippa K is founded by Filippa Knutsson and her partners Patrik Kihlborg and Karin Segerblom.
The first collection of women’s jerseys, knits and jeans is launched through selected retailers in Sweden.

1994 – Filippa K is represented by agencies in Denmark and Norway.

1996 – The stretch jeans become a big hit.

1997 – We open the first two Filippa K stores – one in Stockholm and one in Oslo.
Filippa is awarded the “Guldknappen” design prize for Swedish Fashion Designer of the Year.

1998 – The Filippa K Man collection is launched and we open our third store, this time in Copenhagen.

1999 – The first Filippa K Man store opens in Stockholm.

2000 – We start to grow in Europe and also open two more stores, one in Stockholm and one in Gothenburg.

2001 – The European expansion continues with agency representation in the Netherlands and Belgium, as well as the opening of a Filippa K store in Amsterdam.

2002 – We open up a showroom in Brussels and enter the German, Swiss and Irish markets.

2003 – Distribution is secured in Canada and the United States. The Netherlands has become our second largest market and 50% of our turnover comes from countries outside Scandinavia. Our campaign images are shown at Wetterling’s Art Gallery in Stockholm, celebrating our 10th anniversary.

2004 – We open another Filippa K Man store in Stockholm and add high profile retailers abroad such as Selfridges in the UK and Fred Segal in Los Angeles.

2005 – The first store in Antwerp opens.

2006 – We sign a new agency representation in France. Filippa K opens the first stores in Germany: one store and one showroom in Berlin and two stores in Munich.

2007 – Filippa K opens the first store in switzerland, in Zurich. The fourth German store opens in Düsseldorf.

2008 – We continued the growth in Germany by opening a fifth brand store in Hamburg in April. And for Fall, Filippa K will open the first flagship store in US market, in San Francisco.

Thursday, July 29, 2010

North East Fashion Weekend

Fashion Sunrise with Signature and Arts Forward in the North East

McDowell’s Signature North East Fashion Weekend

Art Forward brings North-East India’s first ever fashion extravaganza - McDowell Signature Natural Mineral Water North East Fashion Weekend, in association with Aircel. The event will be held in Guwahati at the Maniram Dewan Trade Centre in Betkuchi between 11th – 13th August, 2010. Titled the “McDowell Signature North East Fashion Weekend”, the event will kick off with a model hunt and a designer hunt in the region. The first of its kind, this fashion weekend, will feature prêt by top Indian and local designers like Ritu Kumar, Wendell Rodericks, Rina Dhaka, Nandini Baruwa etc. Showcasing the designers’ creations will be showstoppers consisting of a mix of celebrities from Bollywood as well as other popular celebs from the North-East. Arts Forward is India’s only arts management ensemble that creates and markets brands through intelligent arts concepts.

The event will commence with a “Bold and Beautiful Model Hunt and Emerging Designer North East”. The Model Hunt will be held in Shillong, Guwahati and Dimapur from 31st July, 2010 onwards. The contest will decide on 12 chosen aspirants (8 girls and 4 boys) who will win the opportunity to walk the ramp for established designers on the three days slated for the McDowell’s Signature North East Fashion Weekend. These 12 shortlisted candidates will also vie for the final Bold & Beautiful title with the top 2 winning contestants featuring as the show stoppers.

The Emerging Designer North East contest will pick the talented, rising designers from the region, who will showcase their design vision at Signature North East Fashion Weekend. This contest will also be held at Guwahati, Shillong, and Dimapur. It presents the prospect of catapulting the budding designers to national fame via entry into the emerging designer competitions of other national fashion weeks.

According to Kaushik Chatterjee , COO - East, United Spirits Limited (USL), “A brand that's not afraid of taking risks, Signature has taken a giant leap to make a statement with its association with fashion – an expression of used by the Bold and Beautiful, thereby changing the paradigm by creating unique expressions on an unprecedented scale. High-fashion, glamour and style suit the brand personality and the representation of its values. Never before has there been a fashion show tailored for the North East, with a style quotient of its own. North East Fashion Week is a unique fashion extravaganza and yet another bold statement by Signature.”

Signature represents an edgy and bold lifestyle. Signature has always been associated with events which are unique, creative and embody the bold and the beautiful spirit. Be it the Derby where Signature chose to associate itself with the premier race in the country, or the Signature Golf Fashion Nights, or the most talked about Signature IPL parties – the brand was at the forefront of the hottest action in the world of glitz and glamour. Signature NE Fashion Weekend is a step in the same direction of high stakes fashion.

Fashion weeks and exclusive fashion events are increasing in popularity among fashion enthusiasts, buyers and are becoming more acceptable on the global trade map. However, these events are mostly restricted to the metros. ‘North Week Fashion Weekend’ brings an opportunity to showcase the talent that has largely been restricted to the region so far. Our event aims to bring out the work from the North East and give it a national platform.

Saturday, July 24, 2010

Le Fleur by Archana Kochhar - BFW (Bangalore Fashion Week) 2010, July 24th

Le fleur

The collection is the celebration of the innocent purity of love and Freshly Blossoming romance.Winter Garden perfuming the windy Landscape, marinated Confectionery delight . It celebrates the floral extravaganza of all things Pretty and Pristine. It summarizes the girlie spirit of fluttering petals whispering dew drop lullabies to the soft winds fragmenting lands near and wide.

Soft palette of ripen peach, Marshmallow pink, Onion Lilac Laguna green Blooms into a exquisite bouquet of delicate Garments crafted out of softest tulle, fluid organza, dainty lace. Feminine and feline. Volatile yet whimsical. Out of Regal Backyard ,where roses are Gigantic as big as cloud and sky showers petals.

Kirrily Johnston - Apocalypto Collection SS10/11 in store

Monday, July 12, 2010

Flowering Sculpture - ABED MAHFOUZ HAUTE COUTURE - 13 July 2010




Tuesday 13 July at 2:00 P.M.

Flowing Sculpture

The new Haute Couture collection by ABED MAHFOUZ reflects the image of a courageous woman living ahead of her time and who is seeking to challenge all traditional beauty standards. Thus, designer ABED MAHFOUZ created a futuristic trend inspired by what is known as “Experimental Architecture”.

ABED MAHFOUZ cherishes this artistic school and uses its relevant architectural concept in order to draw a contemporary woman. He goes even further within his imagination by manipulating the foundations of Perspective.

For this Fall/Winter 2010-2011season, ABED MAHFOUZ presents a ultra-creative collection through the use of modular forms and layering techniques; his dresses suggest charming sculptural shapes with three dimensional geometrical lines.

Furthermore, the designer confirms his concept through a scientific precision showing a perfect match between the embroidery and the fabric choice. Hence, embroideries of semi-precious stones, point out crystal works and twisted tubular shapes. These sparkling effects are set on exquisite fabrics such as crepe, mousseline, dentelle, organza and some beaded fabrics in harmony with.

On the other hand, the colors of this collection indicate an antic effect in contrast with the modern geometrical shapes; these colors include the antic gold, sage green, aqua winter sky, chinchilla beige and the imperial red along with its derivatives.

Once again, Abed Mahfouz expands his quest towards women’s independence and reveals his continuous challenge of a new fashion trend.


LOREAL Professional

Hair by Carlo Pinca & Tony Zinni for Carlo Pinca Rome for L’Oréal Professionnel

Thursday, July 08, 2010

John Varvatos - Milan Men’s Fashion Week Spring 2011

This marks the tenth year for John Varvatos and our 4th season showing in Milan. Although I've been in this industry for over 30 years, and been a part of countless shows...there is always the element of the unexpected...which by this time, I have come to expect. To prove the point even further, I landed in Malpensa airport to find out my luggage never made it on the plane......who ever said fashion was glamorous?

Milan showroom preparations for John Varvatos Spring 2011 Fashion  Show

After endless days of styling and tailoring...we're ready to head to Chiesa sconsacrata di San Paolo Converso, where we have shown for the past 3 seasons.

Backstage at John Varvatos Spring 2011 Milan fashion show

The quiet before the storm....

Backstage at John Varvatos Spring 2011 Fashion Show - Milan

In just under 15 minutes, months worth of work walk down the runway.

John Varvatos Spring 2011 Fashion Show - Milan

After 10 days in Milan, countless hours of styling, editing, meetings, interviews and a few dozen coffees, my luggage finally showed up. Who would have expected it?