Lakme Summer/Resort 2012 @Mumbai

Lakmé Fashion Week’s Tribute to Indian Fashion – Celebrating Indian Weaves and Crafts



• An entire day at LFW will be dedicated to Indian Textile


• 83 designers and 9 Sponsors participate in Summer/Resort 2012


• Rohit Bal - Lakmé Grand Finale Designer






Mumbai, February 6, 2012: Lakmé Fashion Week announces participating designers and sponsors for Summer/Resort 2012. This season promises several new initiatives to showcase designs from around the world, exchange of ideas, a networking base and a stage where artistic form of expression is celebrated. Leading the curve in promoting new talent, e-commerce and digital strategies, LFW continues to grow and expand its footprint across the world.






Highlights of LFW Summer/Resort 2012:


CELEBRATING INDIAN WEAVES AND CRAFTS


As a tribute to Indian textiles, LFW will be dedicating a day to Indian Craftsmanship and Textiles. All designers participating on this day will showcase Indian weaves and crafts. Krishna Mehta, a staunch supporter of Indian arts and crafts will curate the day. The event will see industry veterans participating in guest lectures, panel discussions and workshops. LFW’s endeavour is to aggregate the best designers who work with indigenous fabrics and put together a collection bringing the dominance of Indian textiles to the fore






INTERNATIONAL OUTREACH


Lakmé Fashion Week will see iconic international Designer Bibhu Mohapatra presenting a show on the LFW Runway. This will be his first time participating at a Fashion Week in India










LAKMÉ GRAND FINALE


Rohit Bal returns to the LFW platform as the Lakmé Grand Finale designer after 12 years. The veteran designer will be interpreting the Lakmé Absolute range by Lakmé






UNVEILING ‘THE NEW SOURCE’


Last season, “The Source” - the business hub at LFW had gone for a complete makeover to drive more business and meet the demands of buyers. This season LFW continues the re-vamp of the source and will be seen in a completely new look with instillations and designer exhibits. The new source will also see an interesting mix of art, culture and various other activities thereby making it the central point of business interactions






TALENT BOX: DESIGNER COLLECTION PREVIEWS AT ‘THE SOURCE’


The international concept of showcasing designs in mini shows in the form of ‘Talent Box’ introduced by LFW last season was a great success. This season witnessed an increased in the number of applications - almost 20 designers will showcase through the Talent Box shows






NINA MANUEL TO HOST LFW TV:


LFW TV, the online channel that live streams designer shows and showcases behind the scene activities from Lakmé Fashion Week across the globe will see Super Model Nina Manuel come on board as our host this season. She will bring to the viewers exclusive content of shows, behind the scenes action, trend reports, exclusive interviews, parties and much more from India’s premier fashion trade platform. This online streaming channel will take a step further and allow buyers, sponsors and fashion enthusiasts, around the world to gain real time access to the action














INIFD PRESENTS LAKMÉ FASHION WEEK’S FASHION WORKSHOP SERIES:


Through the Fashion Workshop Series (FWS), LFW has created a platform for industry leaders to share best practices. The fashion community and students from fashion institutes all over India participate in the fashion workshop series. This season, the sixth edition of the FWS, will focus on fashion styling. This workshop will center on stylists that go through an understanding of up-to-the-minute trends in fashion, as well as the intricacies of design, color theory, and lighting before finalizing on the style along with other aspects of styling






The upcoming Summer/Resort 2012 has garnered great support from its new and existing partners that play a critical role in making this event a grand success each season:


• Re-joining us as an Associate Sponsor for the fourth season, is one of India’s leading Mobile Services provider, Aircel


• As LFW’s longest running partner, DHL continues its support as the Official Logistics Partner of Lakmé Fashion Week Summer/Resort 2012


• Continuing their fourth successful association is India’s leading fashion trade E-Commerce portal – Fashion and You, as its Official Online Retail Partner.


• LFW welcomes new sponsors, INK Infrastructure – Official Real Estate Partner and Forever Jewelry – Official Jewelry Partner


• Blender’s Pride our Official Partner will also be one of our Co-Sponsors this season


• INIFD – Official Knowledge Partner and Presenting Sponsor for the Fashion Workshop Series; Kingfisher – Official Good Times Partner continues their support and Hotel Grand Hyatt, Mumbai remains the Official Venue and Hospitality Partner










Present at the occasion, Anjana Sharma, Director - Fashion, IMG Reliance said, “As thought leaders in Indian fashion, our endeavor is to strengthen LFW as a platform every season. This edition of Summer/Resort will see an eclectic mix of Indian designers, a dedicated day to showcase the vibrancy and magic of Indian weaves and crafts. Watch out for the “New Look” Source area that will adorn various installations along with Talent Box collections from young design talent. We at Lakmé Fashion Week offer sponsors, partners, designers, industry professionals, design students, and all attendees a series of unique experiences, each designed to explore, educate and celebrate fashion”.


Sharing her view, Farida Kaliyadan, General Manager, Lakmé said, “Lakmé has a legacy of blending contemporary international fashion and beauty trends while catering to the preferences of the Indian woman. With Lakmé taking a significant leap with the launch of Lakmé ABSOLUTE, looks created this season will enable the fashion forward woman to be magical in her everyday life. We are honoured to have on board Rohit Bal as the Lakmé Grand Finale designer as his designs embody the same individualistic yet Indian sensibility of the contemporary Indian woman. We have had a fulfilling association with LFW for the last 12 years and we look forward to celebrating the best of fashion and beauty in this dynamic season of Lakmé Fashion Week Summer/Resort 2012.”







Designers for LFW SR 2012


List of Designers participating for Summer/Resort 2012

Abhishek Dutta Nivedita Swarup

Anita Dongre Nupur Kanoi

Anjana Seth Paromita Banerjee

Archana Kochhar Payal Kapoor

Arpan Vohra Payal Singhal

Bhairavi Jaikishen Payal Khandwala

Bibhu Mohapatra Payal Kothari

Debarun Mukherjee Pia Pauro

Deepika Govind Pooja Kapoor

Deepti Pruthi Pranav Misra & Shyma Shetty

Drashta Sarvaiya Priyadarshini Rao

Eina Ahluwalia Priyal Prakash

Gaurang Shah Priyangsu Maji

Gautam Sinha Purvi Doshi

Harangad Singh Rajat Tangri

Hiral Bhogi & Nidhi Shah Rimi Nayak

Indira Baikerikar Ghosh Ritika Bharwani

Isha & Nitin Kartikeya Rocky S

Jatin Varma Rohit Bal

Kapil & Mmonika Arora Ruchika Sachdeva

Khushali Kumar Sabyasachi Mukherjee

Khushboo Agarwal & Prem Kumar Sailex Ngairangbam

Komal Sood Samar Firdos

Krishna Mehta Sapna Bhavnani & Sukriti Grover

Little Shilpa Sashikant Naidu

Malini Agarwalla Shashank Raj & Prajwal Badwe

Manish Malhotra Shivan & Narresh

Masaba Gupta Shruti Sancheti

Mayank Anand & Shraddha Nigam Siddhartha Tytler

Mehak Gupta Sougat Paul

Mona Shroff Soumitra Mondal

Narendra Kumar Suhani Pittie

Neeru Kumar Swapnil Shinde

Neha Agarwal Theresa James & Roger Prince

Nimish Shah Umesh Vashisht

Nitin Bal Chauhan Vaishali Shadangule

Nitya Bajaj Vikram Phadnis

Nitya Bajaj & Ashfaque Ahmed Vivek Shah

Gen Next Designers

Archana Rao Shikha Grover & Vinita Adhikare

Manoj Kumar & Vinod Bhardwaj Tanya Sharma

Megha Garg Yogesh Chaudhary

Prashant Kumar



Sponsors for LFW SR 2012

SPONSORS

ASSOCIATE SPONSOR Aircel

CO-SPONSOR DHL, INK & Blenders Pride

OFFICIAL PARTNER INIFD, Kingfisher, Forever Jewelry , Fashion & You

OFFICIAL HOTEL Grand Hyatt








About Lakmé Fashion Week:


Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2012 will be held from March 1 to March 6, 2012 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in



About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com



About IMG Reliance:

In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.



About IMG Fashion:

IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com