Alecca Carrano - F/W ‘09

ALECCA CARRANO
F/W ‘09




This season the collection was inspired by a classical movie called Dr. Zhivago, set during the Russian revolution.
The recurrent theme is transformable clothes. They can be worn in different ways to get more out of a single garment. The colors are soft and inspired by the cold weather in the movie; ice blue, wine, earthy bronze, sand and of course lots of black!
The shapes are voluminous around the neck area, cowls and shawl collars that can be worn as hoods. Classic pieces one can wear for a few years…
Keeping the recession in mind, women will not hesitate to buy a garment that can linger in their closet without causing boredom.
Black is key for evening as it is a classic. We are introducing a plain black dress with ties that can look different every time you wear it!
Our wraps are voluminous and also transformable.
Our textiles range from light and heavy wools, printed silks and printed wools. We are using lots of stretchy materials that are cost efficient and elegant at the same time. Very few embellishments have been used in an effort to keep selling prices affordable.
A few embroidery motifs are inspired by famous Russian embroidery. All tone on tone and very subtle.
The collection is overall feminine and wearable, it is meant for an active woman who needs an outfit that will last her through the day and into evening.

PROFILE
Of Greek origin, Carrano was born in Lebanon and raised in Vienna. Her multi-cultural heritage and experience has lent directly to her fashion sensibilities
Carrano, a graduate of FIT (Fashion Institute of Technology, New York), began her career as a fashion editor in New York City. She went on to work for Vogue Italia, during which she collaborated on many fashion advertising campaigns
In the early 90's, Carrano was amongst the first designers in the United States to create evening wraps and shawls. A legacy/ style she continues to experiment with in her current collections.
Carrano works mostly with lace,silk organza,chiffon and silk satins.She regularly sells to Barneys,Saks fifth Avenue and to other high end boutiques all over Europe.Her garments are now available in India in various multi brand stores like Ensemble,Ogaan and Taj Khazana to name a few.
Today,Nicole Kidman,Oprah Winfrey,Martha Stewart,and Sarah Ferguson are among her celebrity clients.
Her newest collection includes dresses,Kurtas and Caftans,as well as the wraps and shawls for which she's best known.

Mando Diao Klaus Wowereit - BREAD & BUTTER

Brilliant BREAD & BUTTER opening with Mando Diao Klaus Wowereit in his opening speech: “It’s going to be a blast!
Yesterday, the opening of the BREAD & BUTTER – tradeshow for selected brands and its return to Berlin were celebrated by 3,500 international exhibitors and trade visitors in the packed Columbiahalle in Berlin.The Governing Mayor of Berlin, Klaus Wowereit, in his opening speech: “Friends of BREAD & BUTTER, welcome to Berlin! It’s wonderful – after a few years in Barcelona, you’re back in Berlin! We are sure that BBB will be a great success in Tempelhof! It’s going to be a blast! We’re glad you’re back!”The evening’s big highlight was the one-hour performance by Mando Diao, which set the B&B Community in high spirits. The Columbiahalle was sizzling when the Swedes played their worldwide hit “Dance With Somebody”.Karl-Heinz Müller, Managing Director of BREAD & BUTTER: “That was a very big evening, pure rock’n’roll in the BREAD & BUTTER style! The Mando Diao guys played a sensational concert, our international guests were thrilled. The opening evening was the perfect kick-off: now, the business can begin!”The Opening Reception is a permanent feature of the tradeshow for selected brands: to the traditional Meet & Greet of the first tradeshow day, the industry meets in order to have the first talks and to establish contacts – but also in order to celebrate together and to tune for BREAD & BUTTER! In the past, top acts such as The Hives, Editors, Chikinki, Sugarplum Fairy and many more performed live at BREAD & BUTTER.BREAD & BUTTER is the international leading fair for Street- and Urbanwear, and takes place from 1-3 July in the historical airport Berlin-Tempelhof.Berlin, 1st July 2009Press Contacts BREAD & BUTTERCatharina BerndtManager PR & Communicationcatharina.berndt@breadandbutter.comFon +49 (0)30 400 44 160Nadine SanchezJunior Manager PR & Communicationnadine.sanchez@breadandbutter.comFon +49 (0)30 400 44 195

14 oz. Presents THE MEGAPOLIS TOUR/ Ma. Strum and Dockers - BREAD & BUTTER BERLIN

Timeless and wearable functionality
Ma. Strum and Dockers move into the 2nd floor at the 14 oz. store during BREAD & BUTTER BERLIN
In the course of social change over the last few years, many end-consumers have developed a stronger desire for authenticity and sustainability.The 14 oz. Store has recognised this trend very early on and, since its opening in July 2008, has made it its priority to present brands whose philosophy is based on values such as tradition, originality and authenticity.14 oz. is very happy to present the label Ma.Strum as part of the leading fashion trade fare BREAD & BUTTER BERLIN framework: Ma.Strum will be exhibiting its current menswear collection from Juy 1st - July 3rd, 2009 on the 2nd floor of 14 oz. Under management of Donrad Duncan, the label combines classic, traditional cuts with innovative high-tech materials and so creates optimal wearability and clear, timeless fashion kudos.Duncan, the former creative director for the line Victorinox/ Swiss Army, continues on the heritage of the great Massimo Osti (Stone Island, Cp Company) with his own menswear collection Ma.Strum. The functional timelessness of his designs inspires a broad, fashion conscious audience that places equal importance on sustainability, value and wearability alike. Alongside Ma.Strum, Dockers ® will present its K1-Khaki Museum in the premises. The brand Dockers ® has a long history and tradition to show for itself: since 1906, Levi's, under the label Sunset (later Dockers), has produced Chinos. Its comfortable ease of wear combined with the casual aesthetic has made this design a timeless fashion classic, surpassing short term trends till this day. Dockers ® K1 - Limited Edition picks up on the design of the Chino from the late 30s and has now brought out a very limited edition of 1000 pair worldwide.With its K - 1 Limited Edition, Dockers ® displays half a century of Khaki history on the 2nd floor of 14 oz. Special guest Sir Henry Lumsden III. will take you on a journey through time – from the origin of K - 1 through to its design interpretation today." We are very pleased that Ma.Strum and Dockers ® have decided to present their collection to an international industry clientele on the exclusive 2nd floor of the 14 oz. premises during BREAD & BUTTER BERLIN", states Karl-Heinz Müller. "The extraordinary collection, designed from the original design drafts, fits in perfectly with the remarkable and very exclusive setting of the 14 oz. 2nd floor." The 2nd floor belonging to 14 oz convinces through its outstanding and classic timeless interior. The total of four rooms of the restored apartment each resemble a certain motto. The vintage room’s hand-laid riveted floor and original trellised-cupboard takes you back in time, the lady’s salon enchants with pastel tones and original Biedermeier furniture and the men’s salon evokes an atmosphere of an old British club, endowed with a Persian rug and a Chesterfield suite.The special ambience perfectly matches the labels build on tradition – Ma.Strum and Dockers ®: authentic collections meet an exclusive stage. Dockers Khaki Museum and the Ma.Strum collection exhibit 14 oz. Store 2nd Floor Neue Schönhauser Str. 13 10178 Berlinwww.14oz-berlin.comStore Manager Daniel Werner d.werner@14oz-berlin.com PR & Marketing Mosch Khanedani m.khanedani@14oz-berlin.com fon: +49 (0) 30 280 40 537

14 oz. Presents THE MEGAPOLIS TOUR
Big opening of an exhibition series presenting young and urban international photography.The Megapolis Tour will introduce the 14 cities destined to be the largest by 2020. Different photographers will each choose a city and present their personal view of the so-called “Megapolis” landscape: its architecture, its youth, its feel, its trends and movements…On a monthly term we will portray exciting cities such as Lagos, Buenos Aires, Tokyo and many more. The exhibition series kicks off with New York City – seen through the eyes of Peer Kugler.We cordially invite you to join the vernissage of this extraordinary exhibition.Wednesday, July 1st, 2009, from 7 - 9 pm14 oz. storeNeue Schönhauser Str. 1310178 Berlin, Germany+49(0)30/28040514www.14oz-berlin.comwww.megapolistour.comA Project by s1 architektur and barthouse culture concepts,under the patronage of Fourteen Ounce Berlin GmbH (14 oz.).

BREAD & BUTTER BERLIN

BREAD & BUTTER’S COMING HOME:A smooth precision landingThe Street and Urbanwear trade show, which took place from 01- 03 July, 2009 in Berlin, ended last Friday with a brilliant result. The return of BREAD & BUTTER to it hometown under the motto BERLIN, BERLIN, BREAD & BUTTER, BERLIN was a complete success.Karl-Heinz Müller, Managing Director of BREAD & BUTTER: “The return to Berlin was the right decision at the right time. In Barcelona, BREAD & BUTTER advanced to become the internationally leading trade show – now, we have brought this strength back to Berlin with us.”The grounds of the former airport Berlin-Tempelhof, named “the mother of all airports” by Lord Norman Foster, have impressed, enthused and inspired exhibitors and trade visitors alike. The logistic conditions of the c-shaped building complex are excellent. The easily accessible and central location in the heart of Berlin significantly facilitates the visitor’s journey and work. Berlin’s enormous hotel capacities were nearly fully booked, and room booking on short notice was hardly possible anymore.The visitor quality was on a level not reached up to now, also due to the extended entrance controls. The visitor profile was trade-relevant and professional throughout – the working atmosphere was bustling and focused.Karl-Heinz Müller: “From now on, we will not publish our absolute visitor numbers anymore, visitor records are irrelevant. It is the quality of our exhibitors and visitors that comes first – and this is what we will continue to work on determinedly.”“Based on scanner data, every one of our exhibitors can measure, control and analyse the own individual result. The buyer is aware of the leading role of BREAD & BUTTER as the international leading trade show and of its importance as the source for information and buying. Everyone present at the last event witnessed the strength and force of BREAD & BUTTER BERLIN. Our exhibitors and visitors from all over the world were throughout satisfied with the event, even euphoric.”The BREAD & BUTTER trade visitor profile was very international. A little more than one third of the visitors came from Germany. The strongest countries were Italy (13%), Benelux (9%), Great Britain (7%), Spain/Portugal (5.5%), France (5%), Scandinavia (4%), Switzerland (3%), Austria (2%), Turkey (2%) and Greece (1.5%). The Eastern European countries and Russia were present with ca. 4%. From overseas, mainly the USA, Canada, Brazil, Japan, South Korea, Australia, Hong Kong, China and India, came nearly 6% of the visitors. All in all, visitors from ca. 100 countries could be welcomed. Therewith, BREAD & BUTTER has proved itself also in Berlin as the leading international tradeshow in the Street- and Urbanwear segment. Buyers from the most important houses from all over the world were there, such as De Bijenkorf, Amsterdam; Flying A, Magasin du Nord, Copenhagen; Stadium, Stockholm; Eder, Kitzbühel; Sträuli, Zürich; Einwaller, Innsbruck; Stiefelkönig, Graz; VMC, Globus, Zürich; Printemps, Paris; Galeries Lafayette, Paris/Berlin; Block 60, Riccione; Slam Jam, Milan; Gerard Loft, Florence; El Corte Inglés, Spain; Beymen, Istanbul; Selfridges, London/Manchester; Brown Thomas, Dublin; A Life, Atrium, Macy’s, New York; Beam’s, United Arrows, Isetan, Tokyo; and many more.From Germany, all important houses, without exception, were present, and came with big buyer teams to BREAD & BUTTER, such as Anson’s; Breuninger; Frontline; Galeria Kaufhof; Karstadt; Ludwig Görtz; Otto Versand; Peek & Cloppenburg; Sport Scheck; Titus; Trender Jeansmode; Wormland; Wöhrl as well as Abseits, Stuttgart; Bailly Diehl, Frankfurt; Crämer & Co., Nuremberg; Eickhoff, Düsseldorf; Engelhorn, Mannheim; Loden-Frey, Hirmer, Munich; Jades, Düsseldorf; KaDeWe, Berlin; Ludwig Beck, Munich; Maendler, Munich; Quartier 206, Berlin, and many more.All leading international trade magazines were there (e.g. Textilwirtschaft, WWD, Sportswear International, Journal du Textile, Fashion Daily News, Fashion Magazine, Drapers, Style in Progress/X-Ray, WeAr, MWB/WWB, Unique, Label, Sport & Street, View, Footwear News), the big national and international daily newspapers & news agencies (e.g. FAZ, Süddeutsche Zeitung, Der Tagesspiegel, Die Zeit, Die Welt/Berliner Morgenpost, Le Matin, Le Figaro, El Periódico, NZZ, De Morgen, Der Standard, ddp, dpa, Getty Images), national and international TV- and radio teams, the international business press (e.g.Financial Times, Handelsblatt, Senken Shinbun, Der Spiegel, Focus, Stern), the leading international fashion publications (Vogue, Elle, InStyle, Marie Claire, Esquire), Trend Scouting Agencies (WGSN, Stylesight, and others), as well as opinion-forming blogs & fashion/lifestyle magazines (Hypebeast, High Snobiety, WAD, Dazed & Confused, ID, A Magazine, V Magazine, Zoo Magazine, Vice, Nylon, Monocle, AD, Wallpaper, Pool, and many more).Altogether, 567 brands, labels and designers, often with great and creative stands and presentations, were present on the new BREAD & BUTTER fairgrounds – up to now, the strongest exhibitor portfolio since the event’s existence. Nearly all important and market-relevant Street- and Urbanwear brands and labels, up to the peak, were present. The new segmentation in the seven hangars and the roofed airfield, in which each area represented a store concept, was very well-received.Karl-Heinz Müller: “It was the most successful BREAD & BUTTER ever. We are very glad to be back in Berlin. All in all, we are more than satisfied with the result, but we will not rest on our laurels. The exhibitor portfolio will be further extended in the already fixed areas. Numerous top-quality brands and labels have already confirmed their participation for January 2010.”“Together with the events around the Mercedes Benz Fashion Week, the brilliant Escada, Boss Orange and Michael Michalsky shows as well as the numerous side shows and parties, Berlin had the “buzz” of an international fashion metropolis. Berlin is the leading fashion city in Germany and one of the most important ones in the whole world. Now, no one doubts this anymore.”The upcoming BREAD & BUTTER BERLIN takes place from 20 - 22 January 2010 under the motto THE ORIGINAL in Berlin-Tempelhof.Berlin, 08 July 2009

Fashion Week by Berns

Fashion Week by Berns is reinforcing its position as one of the leading fashion weeks in Northern Europe , showcasing many high-class designers. Swedish fashion continues to grow internationally and Fashion Week by Berns is happy to welcome several famous guests from the fashion industry.
The eighth installation of Fashion Week by Berns will take place Monday June 29 to Wednesday July 1, 2009. In addition to the top Swedish fashion brands we welcome back prominent Danish fashion design.
"The Scandinavian fashion industry remains strong both at home and abroad. However, it is important to focus on the creative efforts to further enhance the awareness of Scandinavian fashion design globally. Therefore we are happy to launch another week with forward-thinking collections through Fashion Week by Berns” says Yvonne Sörensen -Björud” Chair of Fashion Week by Berns and CEO of Berns Salonger.
The collections are sure to appeal and enthuse, as Berns has the honour of presenting the very best of what Scandinavia has to offer at the moment, with designers such as Fifth Avenue Shoe Repair, The Local Firm, Hope, Cheap Monday, Dagmar, Whyred, J. Lindeberg, Minimarket, Bertoni, Islaet, Tiger of Sweden, Ida Sjöstedt and others. Moreover the awarded Noir et Blanc, Odeur and Precis Lagom are all doing runway shows at Berns for the first time.
The Mercedes-Benz Young Fashion Industry Award, an open contest for designers with less then five years in the business, has received an exceptionally large number of high-class applications. We can promise a stunning runway show of six final brands competing for the honourable prize of a runway show at Berns in February 2010.
“We are very happy to experience the large interest of foreign press and buyers, especially from UK , Denmark and Germany . This year we are also delighted to receive celebrated guests from the international fashion scene such as famous American stylist Mia Morgan and the British trendsetter Pixie Geldof, among others” says Keri Vignola Ingvarsson, Executive Producer of Fashion Week by Berns.
For further information please contact Annika Frisch , Marketing Director Berns Salonger annika.frisch@berns.se ph +46 (0)708 88 79 70

Fashion Week by Berns is sponsored by Max Factor and Mercedes-Benz and receives further support from Coca Cola Light , Eurocard, Stockholm Business Region and Visit Sweden. Fashion Week by Berns has been developed in order to support Scandinavian brands in export. Fashion Week by Berns Organizing Committee consists of representatives from Berns, Patriksson Communication, Bon and Peter Andersson Production.

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