Wednesday, July 15, 2009

Mando Diao Klaus Wowereit - BREAD & BUTTER

Brilliant BREAD & BUTTER opening with Mando Diao Klaus Wowereit in his opening speech: “It’s going to be a blast!
Yesterday, the opening of the BREAD & BUTTER – tradeshow for selected brands and its return to Berlin were celebrated by 3,500 international exhibitors and trade visitors in the packed Columbiahalle in Berlin.The Governing Mayor of Berlin, Klaus Wowereit, in his opening speech: “Friends of BREAD & BUTTER, welcome to Berlin! It’s wonderful – after a few years in Barcelona, you’re back in Berlin! We are sure that BBB will be a great success in Tempelhof! It’s going to be a blast! We’re glad you’re back!”The evening’s big highlight was the one-hour performance by Mando Diao, which set the B&B Community in high spirits. The Columbiahalle was sizzling when the Swedes played their worldwide hit “Dance With Somebody”.Karl-Heinz Müller, Managing Director of BREAD & BUTTER: “That was a very big evening, pure rock’n’roll in the BREAD & BUTTER style! The Mando Diao guys played a sensational concert, our international guests were thrilled. The opening evening was the perfect kick-off: now, the business can begin!”The Opening Reception is a permanent feature of the tradeshow for selected brands: to the traditional Meet & Greet of the first tradeshow day, the industry meets in order to have the first talks and to establish contacts – but also in order to celebrate together and to tune for BREAD & BUTTER! In the past, top acts such as The Hives, Editors, Chikinki, Sugarplum Fairy and many more performed live at BREAD & BUTTER.BREAD & BUTTER is the international leading fair for Street- and Urbanwear, and takes place from 1-3 July in the historical airport Berlin-Tempelhof.Berlin, 1st July 2009Press Contacts BREAD & BUTTERCatharina BerndtManager PR & Communicationcatharina.berndt@breadandbutter.comFon +49 (0)30 400 44 160Nadine SanchezJunior Manager PR & Communicationnadine.sanchez@breadandbutter.comFon +49 (0)30 400 44 195

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