Monday, May 03, 2010

Bassike - 5.30pm, Day 1, May 2010, Rosemount Australian Fashion Week (RAFW)


The name is intended to say it all: Bassike, a label of lust-worthy proportions born out of the simple desire to provide wardrobe staples that could be worn with ease (and a certain degree of non-chalance). The brainchild of close friends Deborah Sams and Mary Lou Ryan, it stepped onto the Antipodean design scene in July 2006.

From that point on, it has flourished; and what began as a breezy collection of organic cotton-jersey T-shirts, dresses and trousers has since rounded out into more softly tailored territory. The intention however, lives on: current, eternal and effortless, each piece is designed to work seperately but also in conjunction and although new styles have been added - namely wool, jersey, cotton shirting, denim and leather - beauty still belongs to the wearer. With Bassike, personal style resonates.

Three years on, the cult-label is stocked in premium retailers throughout Australia, New Zealand, Japan, the UK and Europe. It is also available through the online boutique,

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