Friday, May 07, 2010

'The Last Day' Day 5, May 7th, 2010 - RAFW 'Rosemount Australian Fashion Week'

Jade Sarita Arnott
9 AM

Based in Melbourne, and created by fashion designer Jade Sarita Arnott the Arnsdorf tale is that of familiar feelings and intimate moments, appropriating the imagery of memories and reinterpreting them through the objectivity of the present.

The collections are about narrative, both experienced and observed. Touching on moments that tell of brief encounters, about truth, fiction and the in between. Arnsdorf always aims to tell a story.

The name Arnsdorf also holds a story personal to the Jade, with her desire to reclaim a former family name lost to her through history.

Heavily inspired by personal stories and intimate moments. Recent collections have referenced the relationship between the garment and its wearer.
Jade’s interest lies in designing garments with the experience of the wearer in mind. Extensive research has gone into the cutting techniques, construction and garment details, which work to flatter the body – inspired by the idea of garments that people can keep forever, pieces that take on new meaning as they age.

From the beginning, Arnsdorf has been built upon a respect for classic and modern archetypal garments. The Trench Coat, Leather Jacket, Cocktail Dress, Jeans, Tailored Pants etc. layer together to serve as costumes for daily life.

Ms Couture
Juilee Chidne-Tullio
10 AM

In 1993, Juilee graduated from studying Fashion at East Sydney TAFE, Darlinghurst for 3 years. The course coveted various components of design, production, patternmaking, grading and textile design. Juilee worked freelance until 1995 when she joined forces with Alex Perry. Juilee has been caught in the web of Perry gorgeous evening gowns and has been the Couture Manager ever since.

The Ms. Couture label embodies feminine fineries of Lingerie, Corsetry, Torselettes, Nightgowns, Nightrobes, Hosiery, Slippers (with heels of course) and Caplettes. The creative essence is old world decadence encapsulating Venetian Courtesans V’s Bond Girls with a flight of Alice in Wonderland Fantasi. It’s not about the bondage girl- its all about the Bond girl. Luxurious collections are marked with whimsical tales of Butterfly Kisses, Garden of Eden, Enchanted Forest, Ice Queens, Punk Baroque, Femme Fatale, Bed of roses, Winter Wonderland…My worlds of fashion and Lingerie are infused. Detail beautifully handcrafted. Lingerie detailed with delicate and bold fashion elements. Goddesses will be beautifully adorned.

Miss Unkon
Courtney Meyer
11 AM

A girl that loves fashion to dance, laugh, cry and play in. She loves to create her own style and is influenced by the underground and pop fashion icons and where she is at with her love, life & career. She is passionate about life and making a difference to her world and the environment that we live in.Fashion is her LOVE that never leaves.PASSION is what she puts into her dreams and her world.


Miss Unkon is a fashion and lifestyle brand for a girl that loves fashion to dance, laugh, cry and to play. She loves to create her own style and is passionate about life and making a difference to the world she lives in.

After creative director Courtney Meyer launched the label in 2009, Miss Unkon was invited to showcase its second collection at the New Generation Group Show and was labelled as ‘New Generation standout’ for the year by media, buyers and bloggers. With an overwhelming response from some of Australia’s top magazines, newspapers, television networks and websites including Vogue, Girlfriend, The Australian and Channel 9, Miss Unkon has become a world to watch, love and become a part of.
Since the labels debut, Miss Unkon has spread her love to fashion crazed girls right around Australia and is stocked in some of the countries most respected stores and online boutiques.

Miss Unkon has also been worn by high profile celebrities and style icons including Delta Goodrem, Lisa Mitchell and Amy Pearson.

After Miss Unkon marked its spot on the international fashion map in 2009, the label is back by demand at RAFW 2010 with a collection dreamed up in the hearts of all the Miss Unkon girls. This is a collection to take you down memory lane of young love; love doesn’t have to be about falling in love, it can be a story of self discovery,
adventure and the playfulness of youth. The collection captures the moments in time when taking the journey of young love.

Miss Unkon is dedicated to supporting her girls and continues to support many charities including The Amira Project, a foundation that aims to improve the self esteem of young women.

In each of their three major collections Miss Unkon has remained faithful to its dreamlike and creative storytelling aesthetic with delicate fabrics, fantastical prints and a whole lot of love for its wearers. Fashion is her love that never leaves.


The Innovators:
Agua Bendita
Blackbox Apparel
Karen Neilson Collection
Lisa Blue
Lisa Maree (Aust)
Rebecca Manning Swimwear
Roopa Pemmaraju

White Sands

Leah Madden

White Sands is an edgy, contemporary swimwear and resort-wear line by designer Leah Madden.

Having featured in top fashion magazines including Vogue (USA), ELLE, Glamour (USA) Cosmopolitan (USA), Sports Illustrated, Vogue Australia, Cosmo, Cleo, Grazia, Russh, Frankie, Marie Claire and Harpers Bazaar. White Sands is tipped to be one of the most glamorous, fashion forward collections to come out of Australia yet.

White Sands Fashion Week shows in Australia and the USA, were raved about by key fashion editors, and online bloggers worldwide. Gaining the label recognition as the one to go too for fashion forward swimwear and resort-wear.

Designed for the woman who is a little sexy, a little fun, always fashionable and savvy enough to know quality when she sees it. White Sands is quintessentially glamorous, always with an eye to fashion, and a nod to the carefree style that is so Australian.

An anthology of unique and fashion forward styles. From tiny Brazilian cut bikinis and beautifully shaped maillots, all in exclusive prints on the most divine Italian lycra fabrics, teamed with our signature resort co-ordinates. These uber-chic swimsuits are made to look fabulous both in and out of the water, and each and every piece in the White Sands line is constructed with a commitment to excellent quality and a flawless fit.

White Sands is stocked in high-end fashion boutiques, specialty swim and resort stores in Australia, NZ, The USA and UK, as well as Australia’s premier department store David Jones.

02 PM

By Johnny
Emma Veall
Flowers For A Vagabond
Garth Cook
Nathanpaul Swimwear
Sim. me. ri. an

Annah Stretton
03 PM

Based in the Waikato, Annah Stretton has emerged from a background of wholesaling mainstream garments to become a leading force in New Zealand-based fashion design.

Annah passionately creates two designer collections (Annah Stretton and Annah. S) each season under the umbrella of the Stretton Clothing Group. Infamous for being both a left and right thinker, she has a creative, but sharp eye on her company’s bottom line.

With continuing and substantial growth, Annah currently exports to stores throughout Australia, the UK, Ireland, Dubai and USA. With a platform of 27 of her own sites in New Zealand, this well-established vertical retailer has her global growth well under control.

Annah has shown at Air New Zealand Fashion Week since 2002 and at the last three Australian Fashion Weeks. 2010 highlights the first Australian individual show for the designer who is consistently re-inventing and bringing fresh new feminine looks to the runway.

Marie Hatzis-Ritchie
04 PM

Today, the Hussy empire encompasses four flagship stores in Australia and Indonesia, an exciting e-commerce business via and a recently launched multi-brand boutique, The Mixed Designer Collective in Sydney’s Darlinghurst. Hussy is a cutting edge brand, synonymous with high fashion and a prestigious lifestyle. The Hussy woman is self assured, alluring and relentlessly eye-catching, with an innate flair for effortless glamour. Tailoring to a wide ranging global customer base, the label offers four seasonal annual collections of key, on-trend styles and accessories.

Hussy incorporates a wholesale network of 70 major national stockists and 40 international retailers. The commitment to excellence in every area is second to none, with a consistent attention on the customer experience & Hussy lifestyle.
Sourcing the highest quality fabrics and finishes, Hussy garments and accessories are renowned for intricate tailoring, design driven techniques, detailed hand embellishments and the juxtaposition of edgy hardware and feminine sass.
There are five state-of-the-art Hussy flagship stores in prestigious locations in Sydney, Melbourne, the Gold Coast and Bali.

The newest Sydney Hussy establishment opened at the end of November 2009 in the high end epicentre of Paddington’s shopping Mecca, Oxford Street. This new location resides within a stunning new build of boutique premises and joins the cream of Australian Designers including Sass & Bide, Zimmermann and Scanlan and Theodore. To coincide with the new opening, Hussy’s former flagship in Darlinghurst transformed into a heady amalgamation of exciting fashion brands, becoming The Mixed Designer Collective. This combines unique Hussy garments with new styles from signature brands such as Nookie, Oscar the Third and Cohen et Sabine. Hussy has recently arrived within Australia’s largest, most exciting shopping centre in the southern hemisphere: Hussy Chadstone, Victoria. The store opened to huge success and resides next to Mimco, Paul & Joe, Gorman and Lisa Ho.

o8 PM

Ksubi (formerly known as Tsubi) is an Australian fashion label, co-founded and directed by surfers Dan Single, George Gorrow, Paul Wilson and Oscar Wright.

Ksubi is pronounced as "soobie" in Australian accents, and "sue-bee" in American accents. The first letter in both Ksubi and their earlier name Tsubi has always been silent.

Created in 2000, Dan Single and George Gorrow, were unsatisfied with the range of jeans on the market and couldn't find pairs that fit properly. Under the name Tsubi, they started manufacturing their jeans and denim.

Ksubi made its international debut in London in 2002, with an installation held in the depths of an abandoned tube station at Aldwych. Following this, Ksubi became a contender in the fashion league with their in-store installation at Selfridges Department store in London alongside the likes of Stella McCartney, Martin Margiela and Marc Jacobs. (Selfridges have since dropped Ksubi due to a string of late deliveries)

Ksubi has four official stores, and their garments, jeans and eyewear are sold in boutiques around the world.

The Ksubi Group quickly grew to a turnover of AUD$19.7 million in 2007, prior to suffering major operational and financial issues in 2008. They currently have 29 employees at their head office in Surry Hills.

In 2006, a collaborative project with U.S. style icon and fashion designer, Jeremy Scott titled ‘Jeremy Loves Ksubi’ was shown at Scott’s New York Fashion Week parade alongside his own collection. The collection received rave reviews from the fashion media, and was made available worldwide from April 2007.

Previewing at London Fashion Week in September 2007 was Ksubi’s latest collaboration—"Ksubi for Richard Nicoll sunglasses SS08," designed by Nicoll, made by Ksubi. The eyewear collection consisted of three styles and draws colour from Nicoll’s collection.

Collaborated in Linda Nguyen's Fall 06 Collection in Melbourne.

Ksubi has three stores in Australia - two in the Sydney suburbs of Bondi and Paddington and one in Melbourne. In 2005, Ksubi opened its first international store in the fashionable New York downtown Nolita district of Soho with a launch party that attracted the likes of models such as Erin Wasson, and the 2 Many DJs crew. Guests were entertained by the DJ sets of Paddy Boom from the Scissor Sisters, The Rapture, Dangerous Dan, James Friedman and Australian band Cut Copy, performing live.

Oct 2009, Ksubi featured in 19 'shop-in-shop' concept stores within David Jones. The Ksubi that is available through David Jones included exclusive lines that are priced lower than their traditional boutique range

In 2006, Single and Gorrow reached an out-of-court settlement with US shoe company Tsubo, who threatened to sue Tsubi following a trademark infringement dispute. Tsubo argued in a New York court that Tsubi's use of the first four letters of its name was a breach of its trademark, which was established in 1998 and had been registered in Australia before Tsubi was created. The dispute settlement terms means Tsubi will keep its name in Australia but will now be known as Ksubi in the rest of the world. While the brand, which thrives on notoriety, was not damaged by the name change, there was a lot of talk in the media about the daunting task facing Single and Gorrow - rebranding the label to the rest of the world and creating a new identity and name recognition for the new brand name, Ksubi.

The label hit headlines around the world in 2001 when they unleashed 200 live rats onto the catwalk, and is now known for its rebellious and attention-grabbing antics, such as warehouse installations, late-night booty bar parties, boat fashion shows (where they pushed all of the models into the water), and, more recently, 2006's futuristic parade and post-apocalyptic inspired collection at Australian Fashion Week.

In 2006, Single and Gorrow designed and released a diffusion line of fashion for Australian chain-store Jeans West called Alba Fan Club. Originally planned as a cheaper and limited-edition label, due to its success and popularity in Australia and New Zealand the designers are now contemplating a wider international market for the brand. Alba Fan Club has featured in the August 2007 issue of Nylon magazine.


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