New York’s fashion label ‘Theory’ now in Kitsch

 TSG International Pvt. Ltd. adds another brand to its portfolio

 

August, 2010: Kitsch brings New York’s most stylish and contemporary brand ‘Theory’ to India. Kitsch has been home to iconic international fashion brands like Halston Heritage, Alberta Ferretti, Diane Von Furstenberg, Jean Paul Gaultier, Marc Jacobs, Moschino, Stella McCartney, Lanvin and is pleased to add Theory to its portfolio.

Theory, New York-based men's and women's modern fashion label, is known for its clean-line and luxuriously simple clothes and accessories. It targets a present-day customer, one who has a demanding and versatile lifestyle.

The Autumn/Winter 2010 collection of Theory will now be available exclusively at ‘Kitsch’ in DLF Emporio Mall, New Delhi.

About Autumn/Winter 2010 Collection:

Theory collection comprises of high waisted shorts and skirts that accentuate the waistline to create a feminine and structured look. The menswear inspired collection continue to be a part of the collection. Novelty suiting with simple pinstripes is offered in several fabrics. Classic fitting two button blazers like the Matelda appear in new silhouettes, such as the elongated Taylan and Anorie -- and the Lyzbeth with strong shoulder. Pair with new pant silhouettes like wide leg Adelson, side zip Tensley and cuffed Telman and updates on classic pant silhouettes. Double breasted styles include Amberley (update on Blinn), Darlin, Althean and Ethelyn.

 

The jacket this season is a unique statement piece adding sophistication and nov­elty to a look. Silhouettes are double breasted, elongated, with a bold shoulder and classic waist length. Flannel, tweed, houndstooth jacquard wool and boucle add texture and pattern in fabrics

The oversized boyfriend cardigan is a Fall 2010 staple paired with a knit legging or slim pant.

Fur is used for several outerwear pieces, most notably with the Hanalee Raccoon and Rabbit combo vest - an exceptional standalone style classic. Detachable Raccoon collars appear as accents to the Kimmy and Briton puffer jack­ets. All over leather and leather patches in fabrics Repair, Jet and Align are used throughout Fall 2010 in a variety of pieces, ranging from knitwear to outerwear.

 

Exposed zipper detail on dresses and skirts is prominent. Knitwear styles also incorporate exposed zipper detail. Glister and Moviestar fabrics use sequins to add a touch of glam to the collection.

Aftershock 'Fall 2010'

Aftershock, the London based women’s luxury apparel brand has come out with beautiful bracelets for women this fall 2010.

The Aftershock Collection redefines British luxury. The Collection is a fusion of exotic and vibrant styles designed in London which in itself is one of the most culturally diverse cities in the world. The range is both timeless and ageless. Women of all backgrounds and ages can enjoy wearing an Aftershock piece of clothing or accessory, knowing it has been produced to strict ethical standards. Aftershock, London prides itself in being one of the few international fashion houses to do this. Mothers and daughters can shop together at Aftershock, finding treasures throughout the collections. Aftershock, London is fashion's best kept secret!


Mr. Dheeraj Harjani, Creative Director of Aftershock London, the luxury women’s apparel brand based out in London. Mr. Dheeraj Harjani, is the world’s youngest creative director & has expanded the span of Aftershock’s business all throughout the globe. Under Mr. Dheeraj Harjani’s guidance & perseverance, Aftershock has firmly established itself in the fashion market as a premium brand. Aftershock currently has over 50 stores and concessions in the UK and Europe plus stores all over the Middle East and South Africa. Aftershock was one of the youngest and most dynamic British brands to receive an award by Her Majesty, Queen Elizabeth II of Great Britain in 2004. The brand continues to grow via its own stores, successful franchise programme and with quality department stores both nationally and internationally.Dheeraj H.R Harjani developed Aftershock's webstore and spent over two years researching and finding the right programmers and resources needed to create a reliable, fast and easy-to-use e-commerce platform. 

He says "I grew up in a factory with beaders sewing and piecing together the latest Aftershock creations. I felt I needed to get the message to the world that every design is handcrafted intensively with due care and attention. I also felt I needed to support my parents who've had to put up with me for so long!" In a matter of months without any formal business training - he has seen the company grow to become one of the most sought after brands online and in the fashion industry.

He believes the success is based on challenging an industry where luxury online retailers charge excessive prices for apparel and Aftershock can offer stunning and exclusive designs at more accessible prices. "We live to deliver luxurious products using the finest fabrics and you don't need to break the bank to look like you've just come off the catwalk!"

The company estimates it ships an item of clothing or accessory every few minutes round the clock, and is gradually helping women to find the "perfect piece" to suit their needs. "We have a unique selling point in that this is the only place where you'll able to buy selected styles from the latest Aftershock Prêt-à-Porter Collection and exclusive one-off haute couture pieces from the Aftershock Gold Collection. It happens here online before anywhere else in the world!"

Dheeraj, has quickly established himself as an expert on emerging small enterprise in the UK, and is often asked to comment on matters shaping independent retailers for national newspapers and broadcasters. He was appointed the new Creative Director of the brand shortly after the website's launch and remains the youngest Creative Director of any international fashion house.

He also oversees marketing and franchise functions in the UK and abroad. "The marketing function is so integral to the maintenance of the site and sustaining the interest of existing and new shoppers that I simply couldn't ignore it. We also operate a successful franchise programme and need to provide the necessary support and coordination to all our overseas stores. What better way than logging into an e-commerce site to see the latest store and press information straight at your fingertips?"

Asked who his fashion idol is he says "No one in particular. I just love it when people have their own sense of style. After all, what is most important in a dress is the lady who's wearing it right? Fashion brands that were once or still are family owned that I admire include Missoni and Gucci. One quote that comes to mind from the Gucci family slogan is: 'Quality is remembered long after the price is forgotten.' In the same way I believe it's essential our customers feel the same way about the quality, design and experience when purchasing an Aftershock piece of clothing or accessory-something they simply can't live without!"


Aftershock is a globally successful, multi award-winning fashion label who's story originates in London in 1985. It is a luxury British brand and is one of the leading designers, retailers and manufacturers of exquisite handcrafted womenswear and accessories. Aftershock's fashion signature is the use of exuberant colour schemes and beautiful design work and offers an array of the finest intricately beaded ladies wear, casual wear as well as stunning accessories to complement the collection.


Celebrity followers include Madonna, Helen Mirren and Katherine Jenkins to name but a few. The cornerstones of all Aftershock's collections are its prints, shapes and intricate handiwork; the majority of which are made on varieties of luxurious and natural fibres such as silk, satin, and soft cottons. True to the brand's British heritage, the collections also incorporate traditional fabrics and classic vintage designs.

Aside from the fabulous cuts and quality fabrics synonymous with Aftershock's clothes, great attention is paid to finish and details with trims and fastenings made to the highest specifications. Aftershock's signature colours for its clothes are a mix of strong highlights that compliment monochrome classics. Each collection is influenced by the seasonal catwalk trends and often contains archive-inspired pieces that have been developed and contemporised.

The Aftershock fall collection ranges between Rs 7,000 to Rs 30,000. The collection is available at the Aftershock store, Store F-29, 1st floor, Select City Walk Mall, New Delhi.

Aftershock: the perfect marriage of innovative designs and luxurious fabrics...its time to let your wardrobe blossom.

Aftershock produce a range of:
Aftershock Tops
Aftershock Dresses
Aftershock Shirts
Aftershock Footwear
Aftershock Skirts & Shorts
Aftershock Knitwear
Aftershock Trousers & Bottoms
Aftershock Coats & Jackets
Aftershock Jewellery
Aftershock Accessories

www.aftershockplc.com

LAKME FASHION WEEK - AW 'Sep - 2010

Editorial>Bal to Baal-Sartorial Make-Over's & Drama(VHIMW@Aug'10)

KCFW- Kolkatta Couture Fashion Week - 9th-12th Sep' 2010

*Clockwise (photographs) from (1)Archana Kochhar (2)Neeta Lulla (3)Debarun Mukherjee Collection

Debarun Mukherjee this season bring out the turn, the twist, the dash, the swish as we churn out the most delectable mix of the season. Inspired from the famous chanachur or bombay mix, as it is known the world over, this collection Masala Mix takes you back to the earthen tracks of the hinter lands. The humble chanachur resembles us in so many ways..it is a flaming combination of so many things inconsequential yet integral on the whole. The collections draws from a eclectic set of silhouettes from across the globe and fuses them seamlessly into the very desi realms of embroidery and texturing. Like the common man, the common chanachur is out to go global. So this season, name your mix..as we go all out to tingle your visual taste buds.

Neeta Lulla's Couture Collection "Royal Appeal" at Kolkata fashion week in a single word connote royalty. The beautiful collection is a line up of ensembles with a multitude of drapes that are elegant and sensual. Embroideries and embellishments range from resham and cutdana to rich zardosi that are crafted with a lot of attention to detail for the upcoming festive and wedding season. The collection comprises of traditional Sarees along with jackets, churidar kurta’s and exquisite Lehenga’s that are showcased with unique drapes and opulent embroideries, re living the glamour of Chaurasia. The array of bright colours with a combination of jewel tones in rich fabrics like silk, brocade, chiffon and georgettes highlights the festive spirit and gives the collection a truly royal appeal.


Archana Kochhar’s “Utsav – A celebration of heart over mind” The dusk of the wedding day, witness’s the bride drifting away from her festivity. Breaking the  systems and Traditional norms, she escaped the decked canopy, with dreams in her charcoaled eyes and courage in her innocent heart. She stained the curtains with her fresh henna hands and bids farewell to the courtyard with one anklet, leaving behind the music of chaotic aftermath - welcome the  Run-away Bride.

This collection celebrates the vibrant Indian wedding in its full glory. Soaked in bright rani pinks, Jamun, Orange and  peacock hues, the collection captures the rural fierce-ness., The crushed georgettes, rich brocades and luxe velvet are transformed into symphony of festive Lehenga. Luxuriously topped with Gota textures, signature 3-D crystal embellishments.

An Ode to the undone bride - who unashamedly, decides to follow the heart over brains and chooses the one who has taken her heart away. To the modern girl, who knows what she wants and she earns, what she deserves – to the fierce and fearless Bride. Because, just a great wedding doesn’t make a life long Marriage !

Anju Modi presents a collection that pays tribute to the Royal Gharanas of Benares. She brings fore the rich heritage of the City Benares craft with a contemporary twist. The Collection titled ‘an ode to Benaras’ - bringing back flashes of glamour from Royal Gharanas. Mughal angrakhas and churidars, jackets teamed up with lehangas, sarees, evening gowns, crafted with exclusive Benares hand-woven fabrics yarned from cotton and silk. Skillful detailing with jewel tone embellishments and Varanasi Zari are used in the collection with innovative draping style. 

Sulakshana Monga showcases a grand celebratory collection for the forthcoming wedding season with lavishness as the key essence. The ensemble showcases affluent Indo-Western wear with invoking blend of contrast colors. Layering techniques, embellishments, surface texturing of antique sequences & zari, dabka and bead work in shades of grey, blue, golden, green, from heavy gowns, sarees to vintage jackets. There is an emphasis on the use of natural fabrics and dyes to create a class of apparels for cultural occasions. Fabrics like Silk, geogettes, Brocade, Velvets create glamour in traditions.


Shobhana of 'Nowme' has called her youngest collection of menswear ' Inteha'. The Collection aims to define and represent multiple varieties and types of materials, colour, texture, design and style. There are no limits in any form of expression....as the collection represents a diversity of expressions, just like the word itself. A lot of rich silk, brocade,and velvet has been used in hues like gold, maroon, black and blue to create sherwanis, longcoats and waistcoats in trendy cuts that offer a fabulous choice for various occasions.


Shweta Chhawchharia showcases ‘Saga of Spree’ Inspired by the journey of a young girl full of dreams to a sophisticated woman with grace and individuality. Amalgamation of her journey from a young girl, her desires, carefree attitude and the “capture the world in her hands & feel the ensembles' .Representing the 'funky' side to a 'Women Grown Up' in her desires and feelings, who wants to experiment with her attires, having the world within her reach, sophisticated yet young at heart. Collection inspired & dedicated to the woman - confident enough to break free the rules & stand out in the crowd. This girl/women does not restrict herself with colours, palette go colourful with turquoise, lime, scarlet, emerald, brown, golden, purple, pink etc. As she grows, the silhouettes also grow, from pleating to gathers, waistlines to longer hemlines, symmetric to asymmetric, georgettes to chiffons to tulles, brocades or prints, carrying it all with equal grace and glamour she knows how to make the journey to her marriage a memorable one. She is not a typical "Red & Green Bride", as a Bride, she wants a blue & pink ensemble with elegance & charm so that the world follows her.

Prachi Badve showcases a collection meant for pre wedding parties, ceremonies and office parties. Reflecting her individuality and mood, presenting Pre Bridal collection at KCFW, marking the effervescent pre-bridal period. Garments like braso , jamewar and velvet. And for glitters, a shiny touch of swarovski, and embroidery.Designer hopes that all those girls who are fumbling for a yes or no for their marriage might consider yes a good option.

 

Kapil & Monika's  Indo - Western collection comprises of richly embellished lehengas, sarees, cocktail gowns and tunics in a medley of pinks, beige, mauve, reds, black, blues and whites. Most outfits are easy to drape, with fabrics ranging extensively from velvet, brocade and chandelier net, creating an absolutely mesmerizing effect. Embroideries in contemporary patterns and embellishments in Swarvoski and stones lend the garments a magnetic, alluring feel. With there each ensemble designed, Designer's endeavor is to go beyond the realm of convention and produce a simply dazzling effect. Rendering with very fine quality putting extreme emphasis on basics like fabric, cut and color.

Aarshi Jamal's collection weaves the bridal fantasy for Men & Women - comprising of richly embellished lehengas, sarees and salwar suits and easy to drape sarees in fabrics ranging like velvet, net, brocade and chiffon. The colour palette used is favored for wedding wear ranging from old rose, pink, golden, black, purple, white, green and blue etc. Sarees in striking pink, maroon net with touches of velvet, appliqe and heavy zardozi work and lehengas that are grand and rich keeping the festive season in mind the motifs used are full of thought and imagination, embellishment in Swarovski, stones, zarkan, flowers and embroideries in contemporary patterns. The Menswear is designed into stylish parallel kurtas and sherwanis with pakistani salwars and patiala pants.

Komal Sood proposes to show ‘Light’ - A dynamic collection with multi-dimensional meaning. A couture collection comprising of long fluid evening dresses in rich festive colours. Flowing silk satins, georgettes and flat chiffons fabrics with placed bejewelled embellishments. It lights up the room, when you wear it. Wearing it - you feel incredibly light. - as light as 'walking on the clouds'. Epitomizing refinement & luxury. Glamourously chic and sophisticated. Ensembles - meticulously crafted,youthful & elegant - combining corsetry with tailoring & drapery.

Other Designers Vikram Phadnis, Charu Parashar, Shobhana Chowdhury,Arjun Agarwal ,Dolly Jain, Harpeet Narula ,Sulakshana Monge , Kapil & Monika ,Siddharth Seigal ,Kishan Bagri ,Prachi Bhadve & others participating.

Kimaya’s Bridal Fashion Extravaganza @Bangalore

Being the anchor brand in south India’s only luxury mall, The Collection – UB City, KIMAYA brought together couture and the true flavor of Indian weddings and created an opulent and larger than life experiential fashion extravaganza in the mall.



The start of the Trousseau week at the mall saw a bridal exposition with an elaborate fashion show on the 3rd of September, 2010 where Kimaya will showcased 2 different collections one of Neeta Lulla and the other from the best of Kimaya’s designers.



Launching Neeta Lulla to Kimaya’s extensive designer portfolio of over 147 craftsmen with her exquisite bridal collection is what the city definitely looked forward to.



Celebrating the essence of Indian weddings with a dash of modernity and glamour, KIMAYA’s finale show is sure to re-invent the idea of an India wedding.



Having commissioned some of the country’s finest couturiers like Gaurav Gupta, Tarun Tahiliani, Anamika Khanna, Rohit Bal,Shantanu & Nikhil, Ekta Singh, Rocky S and Harpreet Narula the show will epitomize a unique heritage, styled in a modern way.”



The muti-designer boutique has a plethora on offer this wedding season and brings to you designs that are timeless and unique. The show had a splash of colour and a subtle play of drapes where luxury manifested itself beautifully in fine couture collections. Boasting of the elaborate designer portfolio the variety on display was enchanting and breathtaking - nostalgic for a few and an aspirational for the rest.



Exquisitely crafted anarkali kurtas and choli with a kalidar lehengas put together with smart western jackets giving it a modern look as well as a more traditional range of silhouettes, with elements of gota, and zardozi, interspersed with crystal, appliqué and mirrors is what KIMAYA has on offer for this wedding season .

The highlight of the show was elaborate and dramatic head gears to go with each garment. There were vibrant feathers in fuchsia pink, orange, red and green. Each designed exclusively for the show was unique, with beads and embellishments. The show was definitely one of the best that Bangalore witnessed.



The Bridal Couture Collection will be available at its KIMAYA store in UB City.



Brainchild of the husband-wife duo, Pradeep and Neha Hirani literally meaning “magic” in Pushtu, Kimaya's magic has sprinkled its charm on fashionista’s, who love to indulge in the finest fashion.