Saturday, December 18, 2010

14 oz. Catalogue

14 oz. Berlin presents the new 14 oz. Catalogue with strong product focus

The new publication presents season-spanning classics and originals as well as selected product highlights of the current collections

With the new 14 oz. Catalogue, 14 oz. offers its customers a timeless, season-spanning source of information. The 224 pages of the new publication are focussed on long-living products and classics forming the basis of the 14 oz. brand portfolio. Apart from that, selected highlights from the current collections are presented.

The labels available at 14 oz. reflect a pronounced value consciousness for outstanding quality, handmade products and authentic style, which is what makes them such unique originals. Here, the product always takes centre stage: 14 oz. offers customers and connoisseurs choice wardrobe staples that will accompany them for a long time to come.

In the past spring, 14 oz. booklets were already published. In each of them, one selected brand presented its timeless, season-spanning product variety. This concept’s successful basic idea was adapted for the 14 oz. Catalogue and consequently transferred to the whole 14 oz. product portfolio. The result: a high quality publication with a strong product focus, offering a great variety of information and inspiration to be non-seasonally drawn on by the reader.

The reader is offered detailed information on classics, originals and product highlights in German and English. The strong product focus is mirrored in the prominent presentation of product stills in high quality photographs. Each brand presentation is rounded off by information on the availability of styles, colours, sizes, retail prices and the country of manufacture as well as by condensed brand features. All presented products are available at 14 oz. Furthermore, 14 oz. and BREAD & BUTTER employees present individual, urban looks and styles – the atmospheric spreads were shot at 14 oz. and its Four Seasons Garden as well as at the 14 oz. second floor.

Karl-Heinz Müller, owner and managing director 14 oz.: “Not only long-lasting products and excellent quality, but also high-quality publications offering a timeless source of information to our customers take centre stage at 14 oz. Following the success of the 14 oz. publications published in the past that were enthusiastically received by both customers and brands, it was only a logical step to focus on the extraordinary products available at 14 oz. Not only do we want to offer our customers a timeless wardrobe, but we also want to accompany them informatively throughout numerous seasons.”

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