Aleona Invelito - Spring Summer - RAFW 2012

Women dress alike all over the World; They dress to be annoying to other Women" Elsa Schiaparelli (Fashion Designer)

This Summer Range speaks elegance, beauty with unmistakable romantic feel, offering tailored fit and impeccable finishing.


Beauty and Femininity are ageless and can't be contrived, and Glamor is based on Femininity" Marilyn Monroe (Actress)


Aleona Invelito Spring/Summer 2012 is inspired by freedom, romance and nature. Light and airy like a cotton flower, yet functional and perfect for many occasions. These clothes are designed for a successful, independent young woman, who amongst juggling life’s everyday tasks and challenges leaves room for a dream to escape the seriousness of her grown up life.


"They carried the sleeping girl to a pretty spot beside the river, far enough from the poppy field to prevent her breathing any more of the poison of the flowers, and there they laid her gently on the soft grass and waited for the fresh breeze to waken her." The Wonderful Wizard of Oz



This summer the Aleona Invelito girl spends weekends shopping, catching up with girlfriends for a brunch on a yacht or at her favorite cafe in the city and then goes to a party with her boyfriend at night. She might be working a deadline on Friday and catching an interstate flight to be at her sister’s engagement celebration on Saturday. Whatever the occasion to dress up may be, she is sure to be feminine and beautiful!

But then,shall I never get any older than I am now? That'll be a comfort.one way - never to be old woman - but then - always to have lessons to learn" Alice (Alice in Wonderland)

Aleona Invelito

A self titled label, created by a Ukrainian born designer, who was submerged into the world of fashion and fine tailoring from a very young age.

Aleona was formally trained in Fashion Design at Melbourne School of Fashion, after migrating with her family to Australia in 2004. Combining love for beautiful fabrics and gracious silhouettes with thorough perfection and passion to make every design unique, she is now offering her debut collection. Every design breathes an unmistakably feminine European feel. These modern, effortless and sophisticated pieces are designed for any occasion, from brunch with a friend to day at the office through to cocktail party.

Aleona Invelito is a young and fresh womenswear label, based and designed in Melbourne using some of the best fabrics Australia, New Zealand and Europe have to offer.

Our designs join an unmistakably feminine European feel with thorough perfection. These modern, effortless and sophisticated pieces are designed for any occasion, from brunch with a friend to day at the office through to cocktail party.

Aleona Invelito has been created with a modern day woman of ages 20 to 40 in mind. We understand her ever changing needs, desires and demands for fashion and style.

Majority of our fabrics contain 100% natural and organic fibers.

Sizes range from 6(AU) to 14 (AU)

The Aleona Invelito customer is independent, intelligent and outgoing, she appreciates quality, beautiful fabrics and attention to detail. She loves the true luxury of wearing a garment made from natural and organic fabrics, the comfortable fit of a dress or the best quality lining. It isn’t just about the style or price for her, she likes the assurance of knowing that all those extra finishing touches have been added with her in mind. True luxury is not just about the style, it is about the feel.

Daniella Caputi-DEMURE'S/S Collection@RAFW,Sydney'May'2011

Snippets from void by Daniella Caputi – the black on black texture and moody styling immediately aroused my interest.The mix of lightweight, semi-sheer silk, open weave knits and what I dearly hope is leather adds a wonderful dimension to the monochrome collection.Perth-based Daniela Caputi Showing at Rosemount Australian Fashion Week as part of the New Generation Group Show

Collection Showroom - Overseas Passenger Terminal
Enter via RAFW Registration
Lower Level, Overseas Passenger Terminal

Circular Quay West, Sydey, NSW, 2000

May 6 – 4:30pm for the showcase of high-end label - daniella caputi

SPRING/ SUMMER COLLECTION titled – d e m u r e

The label takes inspiration from structural forms within architecture, using high quality fabrics each piece layers and builds upon another combining contrasts in design; detailed versus simple, heavy versus light, opaque versus sheer. The label includes signature pieces such as laser cut and balsa wood, and continues to develop the application of new technology and ideas to garment.

Pierre Garroudi taking over London>Flash Mob'Haute- Couture Fashion Show' on 21st April'2011

'Democratize the Fashion Industry'

Pierre Garroudi' flash mob Haute- Couture Fashion Show entitled "Pierre Garroudi is taking over London".

The Fashion Show will be a big-scale event, part of a guerrilla campaign. Twenty models will present Pierre Garroudi’s Red Collection.

The program of the event will also include dancers. The event crew amounts up to 50 members.

Main aim of the event remains to create awareness, attract public attention and to democratize the fashion industry anticipating an immense impact.

The itinerary of the fashion show covers the area of London Bridge about 4:00pm, and then, Charing Cross Station and Trafalgar Square.

The main Catwalk Show will take place at Trafalgar Square from 5:00pm to 6:00pm On 21st April

http://vimeo.com/22934382

Pierre Garroudi Gallery
Arch 6, Crucifix Lane
London Bridge SE1 3JW
www.pierregarroudi.com
0044 (0) 207 378 1187

Bérénice Ellena >India Sutra

Bérénice Ellena

"India Sutra, on the magic trail of Indian textiles" is both an illustrated book for art lovers, adventurous aesthetes, as well as a reference book and a tool indeed for textile and decorative arts professionals. Presenting all types of weaves and decorative techniques, it leads the reader from the material and reality towards myth and ritual. Yet it presents the advantages of a practical guidebook. It includes reliable maps, a comprehensive address book, and as such is an excellent repertoire for adventures from outside up to all around India.

A tribute to the skills of Indian craftsmen, the book offers a discovery of textile routes in today’s India. In remote villages, ancestral techniques help create countless varieties of fabrics adorned with symbolic designs, embroidery or by precious vegetable dyes. In this universe where all embellishment techniques continue to exist side by side, beauty itself lies in the heart of the workshops where day after day the canvas of the future is woven with fervour.



Bérénice Ellena has worked as a clothes and costume designer in Paris, Venice, Delhi and Srinagar. Designing costumes for cinema and theatre, she prefered to work for theatre creations and festivals, in Paris and outside. The slow maturing work in collaboration with theatre directors, diving deep into a text, searching the essence of the caracters and therefore the ideal outfit in which the caracters would hide or expose themselves appeared more interesting to her than the imediate fabrication of a costume for a film or even the designing of some prêt à porter ensemble. She had the pleasure to work for memorable creations in the court of Popes’ Palace for Avignon festival
.
During her years in Venice, she collaborated with painters with whom she was friend with, inspiring them with her most original outfits. Modeling intensively for one of them, she kept on creating special looks for him and got more and more intuitive, self teaching herself the keys to symbolism, all the metaphysic of outfits, ornaments and poses. As long with observing how he would capture the light and translate contrasts of colours, light and shade, she would imbibe the geometry of frame. All this would be usefull to her later on, when going around India and taking pictures for her book on textiles, in difficult conditions of light, not having learned photography. The Venitian background would then automaticly guide her, without her even being aware of it.

Since 76, she had been visiting India, between every assignement as a costumes designer, at least one or twice a year. She was fascinated by its colours and fabrics, as well as by the natural elegance of its simplest inhabitants. She was very much attracted as well by khadi, its image of non violence and its quality as sustainability conductor. Having selected, manipulated textiles for many years, she, as most of her fellows costumes and fashion designers in France, had a very poor idea of how all these beautiful traditional textiles were being made and embellished. She was feeling that knowing more, exchanging more with the craftpeople would lead to more understanding and open new niches of creativity, collaboration, away from heavy industrial production.

In 88, she was offered to conduct a development project for production of finely embroieded garments for a french company founded by a french actress friend of hers and designer Michel Klein. Kashmir was to be the location for this romantic project. She was to conduct the whole project, from a house-boat on Dal Lake, picking up her master tailor every morning on the shore, rowing the shikara as Mustak, his tiffin on his lap, would hum a gazal of his composition, praizing his female boss with a genuine sense of humour.

She has taught the history of costume, and has also organised various exhibitions in French museums as designer and curator. Supported by Hermès, she spent some years researching textiles all around India. Her writings and photos originate from her meetings with craftspeople, textile technicians, poets and Indian scholars. Her work depicts a living art endangered by modernity. When meeting late Krishna Ribou, famous and very knowledgeable collector of anciant Indian fabrics in Paris, whose collection was given to Musée Guimet Paris, she would argue with her : Krishna would say that such marvellous fabrics could not be made today, Ellena would say that all the technics are knowned and available today, though time consuming, and that such unique weaves could be made on order, as long as the buyer would agree to pay the fees for the weavers, when it takes nine month to weave a jamewar, or a few months less for a poetic jamdani sari, not more than one would pay for a label product from some Haute Couture house.

Working with the craftsmen in Kashmir, introducing new designs and colour combinations, very succesfully, led her to be persuaded that India was « the spot » where to create new collections, small quantities unique collections. She decided she would make a guide book for people working with textiles in Europe : through this book they would to get to know more about the technics and therefore, the conditions of production, an dit would help them to reach the production villages and experiment with the craftpeople, cooperative societies, women’s development societies, they would be able to design new products adapted to the requirements and ethics of foreign market.

She knew that any fashion or decorative art related visitor in India would be interested in investigating, for knowledge or for business, this hudge field, spread all around India.
Hermès was to be her sponsor for this vast enterprise (adventure). It took her about three years around India, visiting remote villages, taking photographs, interviewing the weavers and dyers. Altogether, with research and editing, seven years.

In the meanwhile, she conducted two kalamkari projects in Andhra and introduced two hudge contemporary kalamkaris in french museums’collection, contradicting Krishna Ribou’statesments on the poor quality of today’s products.

Very concerned by environment, she explored and tried to promote the natural dyes field, gave her contribution to works on this field and had her photographs exhibited in various museums, as Musée des Arts Premiers in Paris.

She is aware that India owns a treasure that she does not sherish enough, and a hudge field of employment and export that still needs to be exploited.

When in Venice, she had curated the italian Haute Couture Alta Moda Italiana collections shootings, matching accessories and choosing the models for each ensemble what Italians would call a stylista work.

For Nice Museum of Asian Arts, she curated an exhibition on Indian women’s image(s) through arts and cinema. From mother goddesses of the Indus valley up to the rebellous heroïnes of today’s and cinema, the exhibition was going through the form/shape, the external and inner aspects, the symbols of fertility…

For the golden Jubilee in Alliance Française Delhi, she wanted to show some of the best know-how France has, ie, haute couture, the way a dress falls, the perfection of a cut along the body, the righness of choice of fabric for a special cut, the perfection of a sleeve and how it is attached to the body of the dress without pulling or grining. To show in fact and ancestral art of cuting and matching. She wanted to show it through the ages, along history, throuth french painting. With the new generation of Indian fashion Designer, the rising of Haute Couture in India, the new skills in cuting here, she wanted in this fashion show to depict the actual landscape of a recently born and very succesful art of dressing women, acording to today’s requirements. THe selection of designers, some very new and talented, some others whose talent had already been confirmed was to show the variety and vitality of Indian fashion design, its creativity that makes it deserve to figure in the courts of the great. Some of the yound designers like Ekta Kaul, Koga and Mayank Kaul will probably do, they have all the capacity. It was a thrilling experience to have them all on the ramp, to organise this show with a very restricted amount iof money, with Alliance studients instead of professionals, to give it a more risky, daring, intellectual and artistic touch, hosting it in this very modern and minimalist architecture of the Alliance Française building, to respect the architecture in not overdoing the show decoration, all of it a great thrill. And all these designers were darlings. The response also has been overwhelming.

berenice.ellena@gmail.com

Wonder of Whites-Spring Summer Collection 2011 by Blackberrys Garments

About Blackberrys:

Blackberrys has a pan-India retail presence and covers more than 200 cities across India through approximately 850 up-market retail outlets besides having 110 own brand stores at a pan-India level. Blackberrys has a presence in all formats of distribution namely, own stores, franchise stores, distribution/trade channel partners, and direct to dealer format. Blackberrys also has a presence in all major national chain stores – Shoppers Stop, Lifestyle, Piramyds, Central and Westside.

The proud winner of ‘The Pinnacle Award’ from Shoppers Stop in Best Men’s Classic Category for two consecutive years (2004, 2005 & 2007), Blackberry also won the coveted Lycra Images Fashion Award ’07 for the Most Admired Trouser Brand of the Year category & The CMAI Award for ‘Best Formal Wear Brand in 2007 & 2008’. Trouser Brand of the Year category & The CMAI Award for ‘Best Formal Wear Brand in 2007 & 2008& 2009.

The company in 2007 has launched a line of accessories. Thus completing the wardrobe look with belts, wallets, bags and knitwear.



Available at:

E-10, South Extension – II

E-5, Inner Circle, C. P

Shekhar Rahate-Haute Couture-launches>Signature Styling Suite in Beverly Hills

After a huge success from the 83rd Annual Oscar awards celebrity styling season, LA’s ace celebrity designer – Shekhar Rahate opens up a signature styling suite in Beverly Hills, CA.

While most of the world witnessed Marian Brock from the award winning Oscar Short feature “God Of Love” walk the carpet in one of Shekhar Rahate’s exclusive celebrity collection, Shekhar was busy setting up an exclusive styling suite in the heart of Beverly Hills, CA for the celebrities, stylists.

The brand new styling suite is the flagship of “Shekhar Rahate Haute Couture” will feature the best he has in store for celebrities. The styling suite will provide a very personalized experience to the guests to pick and choose their favorite red carpet attire. The styling suite will remain open all year round and is accessible by appointment only.

About Shekhar Rahate

Shekhar Rahate is a popular name in fashion designing and directing beauty pageants in U.S. and around the globe. Having spent 15 years in the fashion business, Shekhar has become a huge name in the celebrity circles worldwide. He graduated from Dubai Beams International fashion school.

Shekhar is the only designer in the world who was invited by the United Nations to present his collection in the prestigious General Assembly Hall at the UN Headquarters, New York and this show was highly appreciated by around 450 delegates from 192 countries. Shekhar’s premium collection has been associated with Miss Universe, Miss World, Miss Asia Pacific & many other international title winners for the past several years.

Shekhar is a master craftsman who believes in the most superior workmanship, his passions for creation are exotic fabric, intricate detail and ornate colors. His collections of high-class evening dresses more than encompass the beauty and elegance of a high-fashion frock creation. Applying his worldly experience in the fashion industry, Shekhar has created a haute couture line that is both culturally inspired and inspiring.


Shekhar Rahate

By Appointment Only

Please call: (650) 207 6933
Located at: 468 North Camden Dr. #244,
Beverly Hills, CA 90210

The 3C Company presents''‘Going Green" by Tarun Tahiliani - Wills Lifestyle Fashion Week (WLFW) 2011

The 3C Company presents''‘Going Green" by Tarun Tahiliani - Wills Lifestyle Fashion Week (WLFW) 2011

The is regarding the 3C company. In pursuant of its ceaseless endeavours for promoting Green buildings in India, The 3C Company, pioneer in conceiving and executing Green Developments, has collaborated with the master of couture and creativity - Mr. Tarun Tahiliani for the Wills Lifestyle Fashion Week (WLFW) 2011. Tarun Tahiliani’s Fashion Show sponsored by The 3C Company reiterated the need of the hour – Global preservation of natural resources.

The 3C company, whose prime focus is to deliver state of the art energy efficient buildings, have a décor at WLFW adorned with natural materials like wood, pebbles, rocks sans any kind of glamour stroke that will complement the green theme. A unique introduction by The 3C Company is the establishment of Tweet Station, Scratch wall and Green Art installations. Innovation for the greater good has always been the cornerstone for The 3C Company and setting up these junctions is a step forward in this direction. To keep up the momentum of the interactions and messages on ‘Going Green’, all tweets accessed in the event will be highlighted on the projection screen. Every aspect including hospitality will exude the social message of nature conservation. Food serving will be characterized by organic brunch and green drink which is healthy and scrumptious.



"We are living on this planet as if we had another one to go to."- Terri Swearingen



Fashion –Green Way
The 3C Company joins hands with ace designer Mr. Tarun Tahiliani for his exclusive fashion show at Wills Lifestyle Fashion Week 2011

New Delhi, April 2, 2011 - In pursuant of its ceaseless endeavours for promoting Green buildings in India, The 3C Company, pioneer in conceiving and executing Green Developments, has collaborated with the master of couture and creativity - Mr. Tarun Tahiliani for the Wills Lifestyle Fashion Week (WLFW) 2011. Tarun Tahiliani’s fashion show sponsored by The 3C Company reiterated the need of the hour – Global preservation of natural resources.
The 3C company, whose prime focus is to deliver state of the art energy efficient buildings, have a décor at WLFW adorned with natural materials like wood, pebbles, rocks sans any kind of glamour stroke that will complement the green theme. A unique introduction by The 3C Company is the establishment of Tweet Station, Scratch wall and Green Art installations. Innovation for the greater good has always been the cornerstone for The 3C Company and setting up these junctions is a step forward in this direction. To keep up the momentum of the interactions and messages on ‘Going Green’, all tweets accessed in the event will be highlighted on the projection screen. Every aspect including hospitality will exude the social message of nature conservation. Food serving will be characterized by organic brunch and green drink which is healthy and scrumptious.

Mr. Vidur Bharadwaj, Director, The 3C Company said “At The 3C Company, we believe it’s the responsibility of each one of us to care for the environment & do something about the issues related to the ever increasing pollution & the ill effects on the nature. We feel that the association with Tarun at Wills India Fashion week would be a great platform to highlight these issues and promote green living. It’s high time all of us realize the fact that if we don’t take steps to reduce the carbon footprints and conserve the natural resources, the generations to come would face the ugly consequences of our exploitations of the nature.”

Speaking on the alliance, India’s leading fashion designer and master of couture, Mr. Tarun Tahiliani expressed his enthusiasm in the following words, “It is a pleasure to be a part of such a noble initiative which the entire globe is endeavoring to uphold. We have neglected the impacts of depleting natural resources and currently, the alarming figures of its limitations have triggered a global campaign on going green in every way possible. Weaving in noble threads



with all the natural hues mesmerizes the senses imparting hard realism and greater responsibility towards society. I am delighted to be involved with The 3C Company for imparting an entirely new meaning to my creations this fashion week. And I hope this fashion show continues to inspire Indians in more ways than one.”
About The 3C Company

The 3C Company’s holistic perspective as a developer balances the growth of nation while respecting the heritage, traditional values and above all, the nature. Each project

of The 3C Company is developed from the cornerstone of fostering economical but ecologically sustainable growth.
The accolade of being the sole squad in the entire Asia Pacific with THREE PLATINUM & TWO GOLD RATED LEED certified Green Buildings by the USGBC (U.S. Green building Council), does not only testifies the impeccable architectural excellence of The 3C Company but also echoes its concern for the environment. Green Boulevard, one of the Platinum Rated Green buildings of The 3C Company, is under the process of getting Carbon Credits. This would be India’s 2nd building to get carbon Credits.

With the vision to provide opportunities of healthy living, the company launched 5 green residential projects in Noida. All of these projects received overwhelming response and have played an instrumental role in bringing about a paradigm shift in the entire real estate sphere.

The 3C Company’s impressive list of clients include Hewitt, Accenture, Sapient, Nokia, Wipro, IHDP, Patni, Alstom, Adobe, Perot Systems, EXL, Philips, Fiserv and many more.

Project Spectrum: Delhi One, SEZ Oxygen, Green Boulevard, CSC, Knowledge Boulevard, Tech Boulevard, Patni knowledge Centre, IHDP in Noida, Wipro Campus in Gurgaon & Wipro Technologies in Greater Noida are name to few.

'Jewelled Poetry' - varied facets of Women - By Gayatri Khanna at Wills Lifestyle India Fashion Week AW '11

Jewelled Poetry” By Gayatri Khanna

At Wills Lifestyle India Fashion Week Autumn Winter ‘11.
DATE: April 8, 2011, Friday TIME: 2:00 pm

The Collection:

SHE is alluring, irresistible, unpredictable, affectionate and contemporary; all at the same time!

Inspired by the Varied facets of Women, Gayatri Khanna showcases her collection “Jewelled Poetry”; an embodiment of intricate detail, classic design and impeccable fit and finishing.

Much like a Jewel, radiant and cherished, every woman exudes her own persona; each has her own features and characteristics. Regardless of the treatment or hardships she endures, a Woman still manages to shine and outshine. Her eyes are a reflection of her soul.

The color palette needless to say, revolves around the rich and luxurious tones of gem stones. She has ingeniously used opulent fabrics and spectacular embroidery to form silhouettes that are structured reflecting a woman’s strength; as well as draped representing her sensitive and caring nature.

Each magnificent creation is a recitation of the lives of women all over the world, be it in the bold colors, or the delicate and rarified embroidery. And like every woman, they are simply precious!


Gayatri Khanna House of Fashion:

Armed with a Graduate degree from Babson College and a keen sense of style; Gayatri Khanna launched her own Luxury Line of clothing; ‘GAYATRI’ in December 2006. ‘GAYATRI’ premiered in March 2007 at the Lakme Fashion Week. Gayatri’s first ever showcase of her creations gave her an overwhelming response and then there was no looking back.

‘GAYATRI’ is a luxury prêt brand consisting of every aspect of a woman’s wardrobe, right from day wear to evening and cocktail dresses. Gayatri Khanna style is that of modern and chic silhouettes with innovative embellishments and interesting prints that are trend setting and practical and look fabulous on women of all ages across the globe.

The experience Gayatri gains from working with International fashion brands and gurus in Milaaya Embroideries, her proprietary owned Export House, helps her stay in sync with global fashion trends and styles and she ingeniously incorporates these in her design sensibilities. Gayatri, who also believes in using her platform to promote a social cause, won accolades for her collection based on the themes of Global Warming and; Saving our Coral Reefs.

The label has come a long way since then, stocking with the top-notch buyers all over India and even globally in UAE and Finland. The brand has styled some of the most well known faces which include the likes of Aishawarya Rai Bachchan, Shilpa Shetty, Deepika Padukone among other Bollywood actors as well as some of the most elite socialites.
Never having compromised on style, fabric, finishing or professionalism, the brand is synonymous with understated glamour.