Thursday, April 07, 2011

'Jewelled Poetry' - varied facets of Women - By Gayatri Khanna at Wills Lifestyle India Fashion Week AW '11

Jewelled Poetry” By Gayatri Khanna

At Wills Lifestyle India Fashion Week Autumn Winter ‘11.
DATE: April 8, 2011, Friday TIME: 2:00 pm

The Collection:

SHE is alluring, irresistible, unpredictable, affectionate and contemporary; all at the same time!

Inspired by the Varied facets of Women, Gayatri Khanna showcases her collection “Jewelled Poetry”; an embodiment of intricate detail, classic design and impeccable fit and finishing.

Much like a Jewel, radiant and cherished, every woman exudes her own persona; each has her own features and characteristics. Regardless of the treatment or hardships she endures, a Woman still manages to shine and outshine. Her eyes are a reflection of her soul.

The color palette needless to say, revolves around the rich and luxurious tones of gem stones. She has ingeniously used opulent fabrics and spectacular embroidery to form silhouettes that are structured reflecting a woman’s strength; as well as draped representing her sensitive and caring nature.

Each magnificent creation is a recitation of the lives of women all over the world, be it in the bold colors, or the delicate and rarified embroidery. And like every woman, they are simply precious!

Gayatri Khanna House of Fashion

Armed with a Graduate degree from Babson College and a keen sense of style; Gayatri Khanna launched her own Luxury Line of clothing; ‘GAYATRI’ in December 2006. ‘GAYATRI’ premiered in March 2007 at the Lakme Fashion Week. Gayatri’s first ever showcase of her creations gave her an overwhelming response and then there was no looking back.

‘GAYATRI’ is a luxury prêt brand consisting of every aspect of a woman’s wardrobe, right from day wear to evening and cocktail dresses. Gayatri Khanna style is that of modern and chic silhouettes with innovative embellishments and interesting prints that are trend setting and practical and look fabulous on women of all ages across the globe.

The experience Gayatri gains from working with International fashion brands and gurus in Milaaya Embroideries, her proprietary owned Export House, helps her stay in sync with global fashion trends and styles and she ingeniously incorporates these in her design sensibilities. Gayatri, who also believes in using her platform to promote a social cause, won accolades for her collection based on the themes of Global Warming and; Saving our Coral Reefs.

The label has come a long way since then, stocking with the top-notch buyers all over India and even globally in UAE and Finland. The brand has styled some of the most well known faces which include the likes of Aishawarya Rai Bachchan, Shilpa Shetty, Deepika Padukone among other Bollywood actors as well as some of the most elite socialites.
Never having compromised on style, fabric, finishing or professionalism, the brand is synonymous with understated glamour.


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