Tuesday, October 01, 2013

Discovering Rococo - Journey Tropical by Rajdeep Ranawat/SS'14

Discover a tropical elegance laced with elements of the playful Rococo Era preceded by luxury. Creating an unusual cocktail, the Spring Summer 2014 Collection by Rajdeep Ranawat blow’s you away on a journey to a sultry grove, rich with bamboo thickets, juicy fruits, vivid flowers and exotic birds; intercepted with the lighthearted themes and intricate designs of Rococo.

Taking two distinctly different themes designer creates a collection that has a more jocular, florid and graceful approach. With ornate and strong usage of creamy, pastel-like colors, asymmetrical designs, curves and gold, interlaced with tropical elements the collection has a fresh and unique feel ideal for the spring summer of 2014.

The essence of "Rococo goes Tropical" can be seen through the playfully designed prints and embroideries, which are total works of art.

The elements of both are used in such a way as to create a teasing dialogue full of elusive and camouflaging language & gestures; & are further enhanced with flowing yet feminine garment silhouettes. Highlights of Swarovski elements acts as accents through out the collection and hints of intricate  sheathing seen through out the collection in motifs of nature add to an element of rococo.

The delightful range of Accessories by Geetanjali Ranawat is a feast to the eyes. With intricately sequined tropical bird inspired clutches, lace and print with leather accent totes further encrusted with dimensional orchids, geometric beaded clutches along with digital print and Swarovski embellished wrist bands. The Bird and orchid headbands too are a treat to be a trend for the upcoming summer of 2014.

The latest photo campaign was painstakingly shot at the stunning locations of Nubra Valley in Leh-Ladakh. The designer and his team travelled all the way to the interiors of the untouched valley to enhance the collection with its breathtaking backdrop of multi faceted terrain, mountain ranges, canyons, sand dunes and rivers with fresh hues to make anyone dream of the perfect summer, that only complimented the colors and motifs of the collection itself.

A note from the Shoe Sponsors: METRO Shoes:- Metro Shoes is the largest fashion
footwear retailer in India, with a countrywide network across 175 prime locations, offering a mix of Indian and international designs. Metro shoes has been a pioneer in the Indian Fashion Footwear Industry, and has always placed tremendous importance on remaining au courant, thus choosing to partner with the incredible Rajdeep Ranawat  whose design prowess is a force to reckon with. 

For Rajdeep Ranawat's collection Rococo goes Tropical Metro Shoes has designed knee length gladiators.

"We are here once again ready with our latest SS14 Collection with even a sexier Campaign shoot - I am sure it is one of it’s kind & no one in this Fashion Industry would have taken the pains to go this far to do it. It’s something really close to my heart and sensibilities" - RR

From Left to right : - Geetanjali Ranawat : for being a fantastic wife, a great support and designing the most juicy accessories ever! , Rajdeep Ranawat(Myself), Ashish Chawla : For being a super creative professional in the world of Photography and always making my dreams into reality, Kristina : For giving me that much desired Oomph that I always crave from a model in such a difficult terrain like Nubra Valley! Kaajee : for being the most entertaining and loveable makeup artist who always understands the clients brief so well and transforms every one his brush touches.

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