Monday, March 22, 2010

Akaaro by Gaurav Gupta at WIFW AW 2010 March 24-28th


Akaaro

Is a textile design studio based out of New Delhi having its origin in a sanskrit word which means the letter "a".
Hand woven and made in India producing Innovative textiles which are engineered & cutting edge. Marked by a generic concept of material and colour which corresponds to an innate human need to embellish and personalize own self and surroundings. Akaaro is intent on producing woven classics.

Set up in 2007 Akaaro is a highly individual design studio based out of New Delhi. Akaaro has its origin in a Sanskrit word which means the letter "a". Hand-woven and made in India we produce works which are engineered and cutting edge.

Marked by a generic concept of color and material which corresponds to an innate human need to embellish one's self and surroundings, Akaaro is intent on producing woven classics. Internationally Akaaro debuted at the prestigious Origin: The London craft fair in October 07.

Akaaro products now retail from selected galleries, stores and museums across England.


Gaurav Gupta

Trained at Chelsea College of Art and Design London in Woven Textiles and National Institute of Fashion Technology in Fashion and Graphics Delhi. Gaurav makes clothes, accessories and product for interior spaces which are all
hand woven and sustainable. A finalist of British Council and ELLE s YOUNG CREATIVE FASHION ENTERPRENUER AWARDS 2010 INDIA, he debuted at the prestigious

ORIGIN
The London Craft fair in 2007 under his studio AKAARO and has been regular ever since. His approach towards his work and commitment to revive appreciation for contemporary Indian textiles has earned him both critical acclaim and a list of high profile customers with in U.K with likes of Emma Thompson and Dato Jimmy Choo. SELVEDGE the coveted English textile magazine termed his work "as much a cultural regeneration programme as a
textile label". In 2009 Gupta was selected for the prestigious "Shared Talent India" Project for promoting Indian sustainable textiles an initiative by Centre of Sustainable Fashion, London which was exhibited at London Fashion Week. He was invited to co-curate and exhibit in a show called London Calling in Tokyo on the commemoration of 150 years of British and Japanese Friendship in October 2008, the same was inaugurated by Professor Jimmy Choo. Following this he was asked by Professor Jimmy Choo to design a fabric for a pair of sling back. He was also commissioned by the prestigious Central Saint Martins London as a trend forecaster from Delhi in 2006 for PREVIEW TREND.

He has recently been invited to exhibit at ALL TIED UP a special curation which showcases works of 14 most contemporary textile designers internationally. The work is on display at the moment at the Ruthin Crafts Centre in Wales till March which will be followed by another showcase in Bath where he has been invited to exhibit at Bath Festival in May

His graduation show at NIFT Delhi won him the most innovative textile development award followed by the same award from Fashion Design Council of India at Fibers of Fashion in 2003. A fair amount of his design practice address issues with in the context of design education in India; as a part of which he regularly conducts workshops, do talks, juries and teach at various design institutes. With in his capacity as a graduate ambassador for University of the Arts
in India and a fellow of Royal Society of the Arts he has been successful in establishing a platform for young designers like himself to connect to the right audience and develop networks which are inclusive.


AWARDS
Most innovative textile development: Fashion Design Council of India: 2003
Most Creative textile development: National Institute of Fashion Technology:
2003

SELECTIONS
YOUNG CREATIVE ENTERPRENUER FASHION AWARD 2010: FINALIST (INDIA)
ANNE SUTTON FOUNDATION FELLOWSHIP: FINALIST 2005 (ENGLAND)
DESIGN DIRECTIONS 2004, RSA : SHORTLISTED ( ENGLAND)

EXHIBITIONS
January 2010 : ALL TIED UP : Ruthin Crafts Centre, Wales
November 2009: THINK +- MAKE, The Hidden Gallery, New Delhi
October 2009: The Great Contemporary Northern Craft Fair, Spinningfields, Manchester
October 2009: Origin the London Craft Fair, London
September 2009: Esthetica, London Fashion Week, the Somerset House, London
March 2009: Royal society of Arts in India, The Hidden Gallery, New Delhi
December 2008: The Big Bang, British Council, New Delhi
October 2008: Origin the London Craft Fair, London
October 2008: London Calling, Tokyo
April 2008: Royal society of Arts in India, British High Commissioner's residence,
New Delhi
January 2008: Scenes and Encounters, Quest Gallery, Bath, England
November 2007: London Calling, the Stainless, New Delhi
October 2007: Origin the London Craft Fair, London
July 2005: New Designers, Business Design Centre, London
2004: Indigo Salon, Paris
2003: @Design, Park Royale, New Delhi
2003: Fibers of Fashion Design Council of India, New Delhi


Akaaro A/W 2010 ( Womenswear + Scarves ) at Wills Lifestyle India Fashion Week.
Stand No: 67
Date: March 2010 - 24th- 28th)

Check the Video;
on Facebook>
http://www.facebook.com/video/video.php?v=10150157224130203&oid=360461112686
Download it >

http://www.akaaro.com/videos/akaaro_gaurav_gupta.zip


credits;
editing & web design : clique studios
stand design : inline
photography : saurabh dua
production : rajesh
video : amit khanna
make up : amanender siddhu
model : katja
print design : ray design
location : studio akaaro


studio akaaro
U.K : +44.7982827103
INDIA : +91.9313220199
www.akaaro.com


3 comments:

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