Thursday, May 26, 2011

The 25th BREAD & BUTTER SUPERSHOW-July 2011





A warm welcome to 10 years of BREAD & BUTTER, a warm welcome to the BREAD & BUTTER SUPERSHOW!

The 25th event by BREAD & BUTTER – tradeshow for selected brands will guarantee a show of superlatives!


SUPER BRANDS, SUPER BUYERS, SUPER BUSINESS!
6-8 July 2011, Airport Berlin-Tempelhof

THE BREAD & BUTTER SUPERSHOW from BREAD & butter on Vimeo.



BREAD & BUTTER
is opening the new summer season with a never-seen-before combination of future vision and retrospective: the B&B SUPERSHOW will be travelling through time and reflecting back on 10 years of BREAD & BUTTER – a decade full of creative and exciting transformations that really shook up the industry.

With a clear vision, full speed ahead and the energy of an international leading trade fair the B&B SUPERSHOW will be presenting unique and revolutionary insights:

The future begins here and now with the
B&B SUPERSHOW!


SUPER OPENING

On the eve of the B&B anniversary event you are invited to join us under Berlin's night sky for a breathtaking open-air festival starring super live acts!

Tuesday, 5 July 2011, from 7:00 pm


BREAD & BUTTER GRAND OPENING from BREAD & butter on Vimeo.



BRAND LIST-SUMMER 2011 #

2 TWO | 47 Brand | 55DSL | Abbey Dawn | Addict | ADenim | adidas Originals | Affliction Clothing | AG Adriano Goldschmied | Agua Bendita | Aigle | Airstep | AIRWALK | Alberotanza Cashmere | Alife | Allan J | Alpha Industries | Alprausch | American Vintage | Angels Never Die | Antique Rivet | Anvil | Armor Lux | ARQUEONAUTAS | Artu Napoli | aunts & uncles | Australia Luxe Collective | AYO |B.D. Baggies | Bailey of Hollywood | Barbour | Barrio Santo | behaviour - Lucilla Barbieri | Bench | Bench Kids | Bench Sport | Ben Sherman | Bensimon Collection | Birkenstock | BJÖRN BORG BAGS | BJÖRN BORG FOOTWEAR | BJÖRN BORG UNDERWEAR | Björkvin | Blackstone | Blauer | Blaumax | Blend | Bloch | Block Headwear | Blowfish | Blue De Gênes | Blue Marlin | Blutsgeschwister | Bobbie Burns | Body Glove | BOLD | BOOM BAP | Boxfresh | Braez | British Knights | BSIDED | Buddha to Buddha | Buffalo Boots | Buffalo David Bitton | Butterfly Twists | Buttero | by basi | by Ti-Mo | C1RCA | Calvin Klein Jeans | Calvin Klein Jeans Footwear | Camel Active | Camp David | CAMPUS | Canterbury | Carrera Jeans | Case Scenario | CAT Footwear | CCKT | Century Box | Chaser LA | Chipie Shoes | Christys’ London | Chunk | CINQUE | Cityfellaz | Civic Duty | ck Calvin Klein Footwear | Clae | Clarks Originals | Clip & Rope | Closed | Codello | Codello men | Colors of California | Coloud | Converse | Coolway | Coral Blue | Costo | COWA | Cowboys Bag | Cowboys Belt | Cream | Creative Recreation | Crew Clothing | Criminal Damage | Cross Jeanswear Co. | Cruyff Classics | Custo Barcelona | d-due | Deby Debo | Deeluxe | Denham the Jeanmaker | Denim & Supply Ralph Lauren | DEPT | Dept Denim Department | Desigual | Diadora | dico copenhagen | DIESEL | Diksi | Dispair | DND Denim Development | Dockers | Dolomite | Dr.Martens | Dr Denim Jeansmakers | DreamTeam | DrunknMunky | DRYKORN | DU4 | Dukes Finest Vintage Artisan | Dunderdon | EASTPAK | Edith & Ella | Edwin | Eleven Paris | Ellesse | El Naturalista | ELVINE | Emily the Strange | EMU Australia | Energie | Epoque by Edith & Ella | Eratic | erfurt luxury accessories | ESKEY | Eton | Eucalyptus | European Culture | Eye Am | FAGUO | Farah | Federation | Feiyue | FETE | Feud | Filson | Firetrap | flip*flop | Floris van Bommel | Fly 53 | Fly London | Fornarina | Fossil | Frank Wright | Fred Perry | Freeman T. Porter | Freesoul | French Connection | Friis & Company | Frogbox | Fruit of the Loom | Frye | Fuga | Full Spot | G-Star RAW | G-Star RAW Footwear | Gaastra | GABBA | GAS | Gaudì | GEORGE GINA & LUCY | Ginger+Soul | Gio-Goi | Gipsy | Glamour Kills Clothing | Gloverall | Gola Classics | Gold Label | Goldmud | Goliath Sportswear | Goodie Two Sleeves | Goosecraft | Gourmet | Gram | Grenson | gsus sindustries | GUESS Jeans | Gwynedds | Gypsy 05 | hüftgold | HAMAKI-HO | Happy Socks | Hartford | Havaianas | Henri Lloyd | Herrlicher | Herschel Supply Company | Hilfiger Denim | Hobo | HOT TUNA | HUB Footwear | Hudson | Humör | hummel | i-mego | Iceman | Ichi | IMEX | Incase | IO?ION! | Ipanema | Iron Fist | IVKO | izzue | J.Fabian Copenhagen | J.LINDEBERG | Japan Rags | JC Rags | jean paul | JIMMY'Z | Jim Rickey | John Fletch | Johson Woolen Mills | Junk de Luxe | Junk Food | Just a cheap shirt | Justing Jeans | K-Swiss | K.O.I | K1X | Kaffe | KangaROOS | Kaporal Jeans | Kawasaki | Keds | khujo | Kickers | Kilian Kerner Senses | Killah | King Barracuda | King Louie | Knowledge Cotton Apparel | Kocca | Kookai | KOS | Kudo | Laco | Lacoste Footwear | LACOSTE LIVE | LA FÉE Maraboutée | LaLa | Las Paez | Lavand | Lavenham | Lazy Oaf | Lee 101 | Lee Cooper | Lee The Archives | Lerock | Les Nereides | Le Temps des Cerises | LEVI'S® | LEVI'S® Accessories | Levi's Made & Crafted | Levi's Vintage Clothing | Little Marcel | Liu Jo | LJUNG | Loft Design By | Logosh!rt | Lola Ramona | Lonsdale | Loreak Mendian | Lotus Jeans | Louche | LTB | Ludwig Reiter | Lyle & Scott | M.O.D. Miracle of Denim | Mads Norgaard | Maison Scotch | Majestic Athletic | Manhattan Portage | Marc O'Polo | Marc O'Polo SHOES & ACCESSORIES | Margit Brandt | Marithé + Francois Girbaud Actlive | Marshall Headphones | Maui and Sons | Mauritius | Mavi | maze | mbym | McGregor | Meindl | MEK USA DNM | Melissa | Meltin'Pot | Merc | Merz b. Schwanen | Mexicana Old Gringo | Midori | Millican | minimum | Mint | Miss Sixty | MLB | mode... information | Modström | Moly Holy | MONEY | Monkee Genes | Monkfish | MOS Copenhagen | Motel | MUNICH "Special Edition" | Murphy&Nye | Mustang | nümph | N.D.C. Made by Hand | N.Z.A. New Zealand Auckland | N2 | Nabholz | nat & nin | Nat-2 | Native Shoes | Natural Selection | NCAA | New Balance | NewBreed Girl | New Era | New Love Club | Nickelson | Nigel Cabourn | Nike | Nixon | Noë | Noa Noa | Nobis | NOBRAND | Nolita | NousVous | Nudie Jeans | NUNC | Oakwood | OBJECT | OH! BY OHEMA OHENE | On.EarZ | One Green Elephant | OnePiece | One True Saxon | Original Penguin | Orta Anadolu | Oscar Of Sweden | Oxmo | Pace Jeans | PAJAR CANADA | Palladium | Pantherella | Papfar | Papillio | Part Two | Paul Frank | Penfield | Pepe Jeans London | Pesqueira | Petrol Industries | PF Flyers | Philip Simon Shoes | Pleamle | Plomo o Plata | Pointer Footwear | PONY | Pretty Ballerinas | Pretty Green | Preventi | Primeboots | Prim i Am | Princess goes Hollywood | PRO-Keds | Prps | Prps Goods | PUMA | Pure Oz | Pussy Deluxe | Q | Quayeyeware Australia | Quoddy | RÜTME | R.M. Williams | R2 Westbrook | R 95th | Ra-Re | Radii Footwear | Ragwear | Rebel Cashmere | REDGREEN | REDKEN | Redskins Territory | Red Soul | Red Wing Shoes | Refrigiwear | Remetee | Replay | Revolution | Revolution by Edwin | rich & royal | Rider | Riverwoods women | Robey | Robin's Jean | Robinson Les Bains | Rocket Dog | Rockford Mills | Rosebowl and Bricks | Rosie & Roses | Rules by Mary | Russell Athletic | Rut.m.fl. | S'NOB de NOBLESSE | SACK'S | Saint Tropez | Salsa | Samsoe & Samsoe | Sancho Boots | Sand | Sanders | Sandwich | Sanita | Saucony | Scholl | Schott N.Y.C. | Scotch & Soda | Sebago | SELECTED | Sendra Boots | Serious Sally | SET | Shine | Shulong | Silver Dagger | SisterS-point | Skullcandy | Skunkfunk | Slazenger Heritage Gold | Smiley | Smiley Society | Solid | Sorel | Sperry Top-Sider | Spitfire | Sportalm | Sportswear International | st-martins | St.Vacant footwear | Stetson | Stockman | Strellson Premium | Strellson Sportswear | Strenesse Blue | Stunny Sneakers | STYLESNOB | Sugarhill Boutique | SUIT | Sunettes | Superdry | Super Sunglasses | Supertrash | Supremebeing | Svea | Swarovski Elements | Swedish Hasbeens | Tee Library | TextilWirtschaft | TheLabelFinder | The Last Conspiracy | THE WARDROBE | THUONG DINH | Tigerhill | Tiger of Sweden | Timezone | titiMadam | tkdk | tokidoki | TOMS Shoes | TOUGH Jeansmith | Trainerspotter | Tricker's | True Love & False Idols | True Religion Brand Jeans | TST | TURNOVER | Twist & Tango | Two Angle | TWOTHIRDS | UCLA | Umbro | Uno de 50 | Urbanears | Vagabond | Vanzetti | Vanzetti Selection | Velvet Kitten | VENTE-PRIVEE.COM | Vestite y Andate | Victoria | Victorinox | VILA | VITO | Vive Maria | VSCT Clubwear | WAD Magazine | WeAr Magazine | Wellensteyn | WeSC | Who's that Girl | Wiggys | Windsor | Wize & Ope | Wolsey | Wolverine 1000 Mile Collection | Woolrich | Worn By | Wow to Go | Wrangler | Wrangler Blue Bell | Xti | XXL Hardwear | yaya | Yumi | Zacharia Angel |

BREAD & BUTTER SUPER NIGHTS
A spectacular three nights celebration, always from 7 p.m.

We cordially invite you to celebrate our 10 years anniversary with three fantastic SUPER NIGHTS at the airport Berlin-Tempelhof!

The first SUPER NIGHT starts with its Big Boom Bang on Tuesday, July 5th, 2011 at 7 pm. with the spectacular B&B opening.

A gigantic open-air festival with live concerts and creative performances under the Berlin summer sky awaits you.

B&B strongly recommends, NOT TO MISS THIS and will be overjoyed to welcome you to the celebration of the B&B SUPERNIGHTS on July 5th, 6th and 7th 2011!

Closed by 14 oz.




f.l.t.r.: Til Nadler (Managing Director Closed GmbH), Karl-Heinz Müller (Owner and Managing Director 14 oz.), Gordon Giers (Managing Director Closed GmbH)



Closed by 14 oz.


Early in July, Hamburg-based company Closed will open the first Closed store in Berlin-Mitte on Alte Schönhauser Straße in cooperation with 14 oz.

Closed by 14 oz. is a new, individual retail concept: high quality materials and traditional design elements are the basis for the authentic interior. Urban, casual and sophisticated – the Closed collections and the 14 oz. philosophy perfectly complement each other.


Gordon Giers, managing director of Closed GmbH: "We are delighted to be finally opening a Closed Store in Berlin and with 14 oz. we have the best partner on our side. Our many years of experience with Karl-Heinz Müller have shown us that our brands, ideas and concepts harmonise very well and have a high success potential. We are looking forward to working together in this cooperation."

Karl-Heinz Müller, owner and managing director of 14 oz.: "We have already been working very successfully with Closed for four seasons now. The collections are enjoying great popularity amongst our 14 oz. customers, and it is with pleasure that we could register the brand's strong potential for turnover and development. Our businesses are linked by a partnership based on friendship, and the wish arose on both sides to continue expanding the brand and to work together on its development. The Closed by 14 oz. store concept is a public demonstration of our strong connection. We are really looking forward to this successful collaboration."

Berlin company s1 architektur was commissioned with the planning and realisation of Closed by 14 oz. The architects' team Ansgar Schmidt and Henning Ziepke has already accompanied BREAD & BUTTER for many years; the design concept for 14 oz. Berlin is one of the projects with which they have established their reputation.


Closed by 14 oz.

Alte Schönhauser Straße 32 b-c
10178 Berlin
Germany

Friday, May 20, 2011

RAFW>-Emma Mclean'Foxter Danger>RESORTWEAR SHOWCASE 2011-12-S/S



Brisbane designer Emma McLean wowed audiences today at the Swim Resort Group Show at Rosemount Australian Fashion Week with her luxury resort wear label Foxton Danger. Foxton Danger's flowing kaftans & vibrant patterns
secured the opening spot in the coveted group show

impressing audiences with handmade headpieces & no end of colour. "I wanted to convey the luxury resort lifestyle and I believe my signature bright colours & hand painted silk fabrics are a big part of that," said Emma. "I am so proud to have shown at
Rosemount Australian Fashion Week & I am very happy with how my show went," she said.

“It was an amazing opportunity for my label to be in front of some of the country's biggest fashion buyers and media and will hopefully lead to some great things for Foxton Danger in the near future."

participating in Mercedes-Benz Brisbane Fashion Festival, Sydney Fashion Weekender, FashionTV Designer Awards and
most recently being chosen as one of only fifteen exclusive Australian fashion brands to be part of the G'Day USA Australia Week tradeshow in New York earlier this year.

Thursday, May 05, 2011

RAFW>Terri Donna>SWIMWEAR SHOWCASE 2011-12-S/S



Fashion Weeks' Sweetheart


Rosemount Australian
Fashion Week's newest
swimwear designer, Terri
Winyard makes a splash
with her fashion label Terri
Donna.

Winyard's collection's
showcase a uniquely
vibrant and youthful
representation of the
Australian beach culture,
bringing forward endless
days on the sand and
iconic Australian music
festivals.

The rising Australian label
secured a highly coveted
place within her showcase
when asked to close the
Swim/Resort Show for
Rosemount Australian
Fashion Week.

The excitement continued
with a rush of buyers and
media backstage after the
show keen to secure a
closer look at the collection.

"It's a little overwhelming, I've
always dreamed of being
asked to show in
Rosemount Australian
Fashion Week, but really
when you're here, you
really realise what an
opportunity this is" states
Winyard.


Terri's renowned designs
and unique runway
styling concepts secured
her to be the finale label
for the show, wowing
crowds by closing with
vibrant swimwear,
handmade beach
accessories and even a
fluffy dog with pink paws.
The 24 year-old's
swimwear label was
established two years
ago and has since
grown rapidly,
participating in Mercedes-
Benz Brisbane Fashion
Festival and stocking
throughout Australia.


This latest collection
features both unique and
classic styles of bikinis,
one-pieces and beach
cover-ups, inspired by the
vibrant colours of
Australia's coastlines.
"I am so happy to have
showcased at
Rosemount Australian
Fashion Week, it was a
fantastic opportunity for
my label," said Terri.
"It was took a lot of work
to coordinate but I was
very pleased with how
my show turned out and
the response I got from
the audience."


Terri Donna showcased
alongside other major
Australian swim and
resort brands including
Foxton Danger and
Karen Neilson Collect-
ion. "Queensland sum-
mers have been such
a huge part of my life,
it was really important
for me to produce a
RAFW show to reflect
this, while also show-
casing a collection
that would make
women of all ages
look and feel confi-
dentand glamorous."

Friday, April 29, 2011

Aleona Invelito - Spring Summer - RAFW 2012




Women dress alike all over the World; They dress to be annoying to other Women" Elsa Schiaparelli (Fashion Designer)

This Summer Range speaks elegance, beauty with unmistakable romantic feel, offering tailored fit and impeccable finishing.


Beauty and Femininity are ageless and can't be contrived, and Glamor is based on Femininity"
Marilyn Monroe (Actress)


Aleona Invelito Spring/Summer 2012 is inspired by freedom, romance and nature. Light and airy like a cotton flower, yet functional and perfect for many occasions. These clothes are designed for a successful, independent young woman, who amongst juggling life’s everyday tasks and challenges leaves room for a dream to escape the seriousness of her grown up life.


"They carried the sleeping girl to a pretty spot beside the river, far enough from the poppy field to prevent her breathing any more of the poison of the flowers, and there they laid her gently on the soft grass and waited for the fresh breeze to waken her." The Wonderful Wizard of Oz



This summer the Aleona Invelito girl spends weekends shopping, catching up with girlfriends for a brunch on a yacht or at her favorite cafe in the city and then goes to a party with her boyfriend at night. She might be working a deadline on Friday and catching an interstate flight to be at her sister’s engagement celebration on Saturday. Whatever the occasion to dress up may be, she is sure to be feminine and beautiful!

But then,shall I never get any older than I am now? That'll be a comfort.one way - never to be old woman - but then - always to have lessons to learn" Alice (Alice in Wonderland)


Aleona Invelito


A self titled label, created by a Ukrainian born designer, who was submerged into the world of fashion and fine tailoring from a very young age.


Aleona was formally trained in Fashion Design at Melbourne School of Fashion, after migrating with her family to Australia in 2004. Combining love for beautiful fabrics and gracious silhouettes with thorough perfection and passion to make every design unique, she is now offering her debut collection. Every design breathes an unmistakably feminine European feel. These modern, effortless and sophisticated pieces are designed for any occasion, from brunch with a friend to day at the office through to cocktail party.

Aleona Invelito is a young and fresh womenswear label, based and designed in Melbourne using some of the best fabrics Australia, New Zealand and Europe have to offer.


Our designs join an unmistakably feminine European feel with thorough perfection. These modern, effortless and sophisticated pieces are designed for any occasion, from brunch with a friend to day at the office through to cocktail party.

Aleona Invelito has been created with a modern day woman of ages 20 to 40 in mind. We understand her ever changing needs, desires and demands for fashion and style.

Majority of our fabrics contain 100% natural and organic fibers.

Sizes range from 6(AU) to 14 (AU)

The Aleona Invelito customer is independent, intelligent and outgoing, she appreciates quality, beautiful fabrics and attention to detail. She loves the true luxury of wearing a garment made from natural and organic fabrics, the comfortable fit of a dress or the best quality lining. It isn’t just about the style or price for her, she likes the assurance of knowing that all those extra finishing touches have been added with her in mind. True luxury is not just about the style, it is about the feel.

Wednesday, April 20, 2011

Daniella Caputi-DEMURE'S/S Collection@RAFW,Sydney'May'2011








Snippets from void by Daniella Caputi – the black on black texture and moody styling immediately aroused my interest.The mix of lightweight, semi-sheer silk, open weave knits and what I dearly hope is leather adds a wonderful dimension to the monochrome collection.Perth-based Daniela Caputi Showing at Rosemount Australian Fashion Week as part of the New Generation Group Show

Collection Showroom - Overseas Passenger Terminal
Enter via RAFW Registration
Lower Level, Overseas Passenger Terminal

Circular Quay West, Sydey, NSW, 2000

May 6 – 4:30pm for the showcase of high-end label - daniella caputi



SPRING/ SUMMER COLLECTION titled – d e m u r e



The label takes inspiration from structural forms within architecture, using high quality fabrics each piece layers and builds upon another combining contrasts in design; detailed versus simple, heavy versus light, opaque versus sheer. The label includes signature pieces such as laser cut and balsa wood, and continues to develop the application of new technology and ideas to garment.

Tuesday, April 19, 2011

Pierre Garroudi taking over London>Flash Mob'Haute- Couture Fashion Show' on 21st April'2011



'Democratize the Fashion Industry'

Pierre Garroudi' flash mob Haute- Couture Fashion Show entitled "Pierre Garroudi is taking over London".

The Fashion Show will be a big-scale event, part of a guerrilla campaign. Twenty models will present Pierre Garroudi’s Red Collection.

The program of the event will also include dancers. The event crew amounts up to 50 members.

Main aim of the event remains to create awareness, attract public attention and to democratize the fashion industry anticipating an immense impact.

The itinerary of the fashion show covers the area of London Bridge about 4:00pm, and then, Charing Cross Station and Trafalgar Square.

The main Catwalk Show will take place at Trafalgar Square from 5:00pm to 6:00pm
On 21st April

http://vimeo.com/22934382

Pierre Garroudi Gallery
Arch 6, Crucifix Lane
London Bridge SE1 3JW
www.pierregarroudi.com
0044 (0) 207 378 1187

Thursday, April 14, 2011

Bérénice Ellena >India Sutra


Bérénice Ellena

"India Sutra, on the magic trail of Indian textiles" is both an illustrated book for art lovers, adventurous aesthetes, as well as a reference book and a tool indeed for textile and decorative arts professionals. Presenting all types of weaves and decorative techniques, it leads the reader from the material and reality towards myth and ritual. Yet it presents the advantages of a practical guidebook. It includes reliable maps, a comprehensive address book, and as such is an excellent repertoire for adventures from outside up to all around India.

A tribute to the skills of Indian craftsmen, the book offers a discovery of textile routes in today’s India. In remote villages, ancestral techniques help create countless varieties of fabrics adorned with symbolic designs, embroidery or by precious vegetable dyes. In this universe where all embellishment techniques continue to exist side by side, beauty itself lies in the heart of the workshops where day after day the canvas of the future is woven with fervour.



Bérénice Ellena has worked as a clothes and costume designer in Paris, Venice, Delhi and Srinagar. Designing costumes for cinema and theatre, she prefered to work for theatre creations and festivals, in Paris and outside. The slow maturing work in collaboration with theatre directors, diving deep into a text, searching the essence of the caracters and therefore the ideal outfit in which the caracters would hide or expose themselves appeared more interesting to her than the imediate fabrication of a costume for a film or even the designing of some prêt à porter ensemble. She had the pleasure to work for memorable creations in the court of Popes’ Palace for Avignon festival
.
During her years in Venice, she collaborated with painters with whom she was friend with, inspiring them with her most original outfits. Modeling intensively for one of them, she kept on creating special looks for him and got more and more intuitive, self teaching herself the keys to symbolism, all the metaphysic of outfits, ornaments and poses. As long with observing how he would capture the light and translate contrasts of colours, light and shade, she would imbibe the geometry of frame. All this would be usefull to her later on, when going around India and taking pictures for her book on textiles, in difficult conditions of light, not having learned photography. The Venitian background would then automaticly guide her, without her even being aware of it.

Since 76, she had been visiting India, between every assignement as a costumes designer, at least one or twice a year. She was fascinated by its colours and fabrics, as well as by the natural elegance of its simplest inhabitants. She was very much attracted as well by khadi, its image of non violence and its quality as sustainability conductor. Having selected, manipulated textiles for many years, she, as most of her fellows costumes and fashion designers in France, had a very poor idea of how all these beautiful traditional textiles were being made and embellished. She was feeling that knowing more, exchanging more with the craftpeople would lead to more understanding and open new niches of creativity, collaboration, away from heavy industrial production.

In 88, she was offered to conduct a development project for production of finely embroieded garments for a french company founded by a french actress friend of hers and designer Michel Klein. Kashmir was to be the location for this romantic project. She was to conduct the whole project, from a house-boat on Dal Lake, picking up her master tailor every morning on the shore, rowing the shikara as Mustak, his tiffin on his lap, would hum a gazal of his composition, praizing his female boss with a genuine sense of humour.

She has taught the history of costume, and has also organised various exhibitions in French museums as designer and curator. Supported by Hermès, she spent some years researching textiles all around India. Her writings and photos originate from her meetings with craftspeople, textile technicians, poets and Indian scholars. Her work depicts a living art endangered by modernity. When meeting late Krishna Ribou, famous and very knowledgeable collector of anciant Indian fabrics in Paris, whose collection was given to Musée Guimet Paris, she would argue with her : Krishna would say that such marvellous fabrics could not be made today, Ellena would say that all the technics are knowned and available today, though time consuming, and that such unique weaves could be made on order, as long as the buyer would agree to pay the fees for the weavers, when it takes nine month to weave a jamewar, or a few months less for a poetic jamdani sari, not more than one would pay for a label product from some Haute Couture house.

Working with the craftsmen in Kashmir, introducing new designs and colour combinations, very succesfully, led her to be persuaded that India was « the spot » where to create new collections, small quantities unique collections. She decided she would make a guide book for people working with textiles in Europe : through this book they would to get to know more about the technics and therefore, the conditions of production, an dit would help them to reach the production villages and experiment with the craftpeople, cooperative societies, women’s development societies, they would be able to design new products adapted to the requirements and ethics of foreign market.

She knew that any fashion or decorative art related visitor in India would be interested in investigating, for knowledge or for business, this hudge field, spread all around India.
Hermès was to be her sponsor for this vast enterprise (adventure). It took her about three years around India, visiting remote villages, taking photographs, interviewing the weavers and dyers. Altogether, with research and editing, seven years.

In the meanwhile, she conducted two kalamkari projects in Andhra and introduced two hudge contemporary kalamkaris in french museums’collection, contradicting Krishna Ribou’statesments on the poor quality of today’s products.

Very concerned by environment, she explored and tried to promote the natural dyes field, gave her contribution to works on this field and had her photographs exhibited in various museums, as Musée des Arts Premiers in Paris.

She is aware that India owns a treasure that she does not sherish enough, and a hudge field of employment and export that still needs to be exploited.

When in Venice, she had curated the italian Haute Couture Alta Moda Italiana collections shootings, matching accessories and choosing the models for each ensemble what Italians would call a stylista work.

For Nice Museum of Asian Arts, she curated an exhibition on Indian women’s image(s) through arts and cinema. From mother goddesses of the Indus valley up to the rebellous heroïnes of today’s and cinema, the exhibition was going through the form/shape, the external and inner aspects, the symbols of fertility…

For the golden Jubilee in Alliance Française Delhi, she wanted to show some of the best know-how France has, ie, haute couture, the way a dress falls, the perfection of a cut along the body, the righness of choice of fabric for a special cut, the perfection of a sleeve and how it is attached to the body of the dress without pulling or grining. To show in fact and ancestral art of cuting and matching. She wanted to show it through the ages, along history, throuth french painting. With the new generation of Indian fashion Designer, the rising of Haute Couture in India, the new skills in cuting here, she wanted in this fashion show to depict the actual landscape of a recently born and very succesful art of dressing women, acording to today’s requirements. THe selection of designers, some very new and talented, some others whose talent had already been confirmed was to show the variety and vitality of Indian fashion design, its creativity that makes it deserve to figure in the courts of the great. Some of the yound designers like Ekta Kaul, Koga and Mayank Kaul will probably do, they have all the capacity. It was a thrilling experience to have them all on the ramp, to organise this show with a very restricted amount iof money, with Alliance studients instead of professionals, to give it a more risky, daring, intellectual and artistic touch, hosting it in this very modern and minimalist architecture of the Alliance Française building, to respect the architecture in not overdoing the show decoration, all of it a great thrill. And all these designers were darlings. The response also has been overwhelming.

berenice.ellena@gmail.com

Wednesday, April 13, 2011

Wonder of Whites-Spring Summer Collection 2011 by Blackberrys Garments



About Blackberrys:

Blackberrys has a pan-India retail presence and covers more than 200 cities across India through approximately 850 up-market retail outlets besides having 110 own brand stores at a pan-India level. Blackberrys has a presence in all formats of distribution namely, own stores, franchise stores, distribution/trade channel partners, and direct to dealer format. Blackberrys also has a presence in all major national chain stores – Shoppers Stop, Lifestyle, Piramyds, Central and Westside.


The proud winner of ‘The Pinnacle Award’ from Shoppers Stop in Best Men’s Classic Category for two consecutive years (2004, 2005 & 2007), Blackberry also won the coveted Lycra Images Fashion Award ’07 for the Most Admired Trouser Brand of the Year category & The CMAI Award for ‘Best Formal Wear Brand in 2007 & 2008’. Trouser Brand of the Year category & The CMAI Award for ‘Best Formal Wear Brand in 2007 & 2008& 2009.

The company in 2007 has launched a line of accessories. Thus completing the wardrobe look with belts, wallets, bags and knitwear.



Available at:

E-10, South Extension – II

E-5, Inner Circle, C. P

Thursday, April 07, 2011

Shekhar Rahate-Haute Couture-launches>Signature Styling Suite in Beverly Hills


After a huge success from the 83rd Annual Oscar awards celebrity styling season, LA’s ace celebrity designer – Shekhar Rahate opens up a signature styling suite in Beverly Hills, CA.

While most of the world witnessed Marian Brock from the award winning Oscar Short feature “God Of Love” walk the carpet in one of Shekhar Rahate’s exclusive celebrity collection, Shekhar was busy setting up an exclusive styling suite in the heart of Beverly Hills, CA for the celebrities, stylists.

The brand new styling suite is the flagship of “Shekhar Rahate Haute Couture” will feature the best he has in store for celebrities. The styling suite will provide a very personalized experience to the guests to pick and choose their favorite red carpet attire. The styling suite will remain open all year round and is accessible by appointment only.

About Shekhar Rahate

Shekhar Rahate is a popular name in fashion designing and directing beauty pageants in U.S. and around the globe. Having spent 15 years in the fashion business, Shekhar has become a huge name in the celebrity circles worldwide. He graduated from Dubai Beams International fashion school.

Shekhar is the only designer in the world who was invited by the United Nations to present his collection in the prestigious General Assembly Hall at the UN Headquarters, New York and this show was highly appreciated by around 450 delegates from 192 countries. Shekhar’s premium collection has been associated with Miss Universe, Miss World, Miss Asia Pacific & many other international title winners for the past several years.

Shekhar is a master craftsman who believes in the most superior workmanship, his passions for creation are exotic fabric, intricate detail and ornate colors. His collections of high-class evening dresses more than encompass the beauty and elegance of a high-fashion frock creation. Applying his worldly experience in the fashion industry, Shekhar has created a haute couture line that is both culturally inspired and inspiring.


Shekhar Rahate

By Appointment Only

Please call: (650) 207 6933
Located at: 468 North Camden Dr. #244,
Beverly Hills, CA 90210

The 3C Company presents''‘Going Green" by Tarun Tahiliani - Wills Lifestyle Fashion Week (WLFW) 2011


The 3C Company presents''‘Going Green" by Tarun Tahiliani - Wills Lifestyle Fashion Week (WLFW) 2011

The is regarding the 3C company. In pursuant of its ceaseless endeavours for promoting Green buildings in India, The 3C Company, pioneer in conceiving and executing Green Developments, has collaborated with the master of couture and creativity - Mr. Tarun Tahiliani for the Wills Lifestyle Fashion Week (WLFW) 2011. Tarun Tahiliani’s Fashion Show sponsored by The 3C Company reiterated the need of the hour – Global preservation of natural resources.

The 3C company, whose prime focus is to deliver state of the art energy efficient buildings, have a décor at WLFW adorned with natural materials like wood, pebbles, rocks sans any kind of glamour stroke that will complement the green theme. A unique introduction by The 3C Company is the establishment of Tweet Station, Scratch wall and Green Art installations. Innovation for the greater good has always been the cornerstone for The 3C Company and setting up these junctions is a step forward in this direction. To keep up the momentum of the interactions and messages on ‘Going Green’, all tweets accessed in the event will be highlighted on the projection screen. Every aspect including hospitality will exude the social message of nature conservation. Food serving will be characterized by organic brunch and green drink which is healthy and scrumptious.



"We are living on this planet as if we had another one to go to."- Terri Swearingen



Fashion –Green Way
The 3C Company joins hands with ace designer Mr. Tarun Tahiliani for his exclusive fashion show at Wills Lifestyle Fashion Week 2011

New Delhi, April 2, 2011 - In pursuant of its ceaseless endeavours for promoting Green buildings in India, The 3C Company, pioneer in conceiving and executing Green Developments, has collaborated with the master of couture and creativity - Mr. Tarun Tahiliani for the Wills Lifestyle Fashion Week (WLFW) 2011. Tarun Tahiliani’s fashion show sponsored by The 3C Company reiterated the need of the hour – Global preservation of natural resources.
The 3C company, whose prime focus is to deliver state of the art energy efficient buildings, have a décor at WLFW adorned with natural materials like wood, pebbles, rocks sans any kind of glamour stroke that will complement the green theme. A unique introduction by The 3C Company is the establishment of Tweet Station, Scratch wall and Green Art installations. Innovation for the greater good has always been the cornerstone for The 3C Company and setting up these junctions is a step forward in this direction. To keep up the momentum of the interactions and messages on ‘Going Green’, all tweets accessed in the event will be highlighted on the projection screen. Every aspect including hospitality will exude the social message of nature conservation. Food serving will be characterized by organic brunch and green drink which is healthy and scrumptious.

Mr. Vidur Bharadwaj, Director, The 3C Company said “At The 3C Company, we believe it’s the responsibility of each one of us to care for the environment & do something about the issues related to the ever increasing pollution & the ill effects on the nature. We feel that the association with Tarun at Wills India Fashion week would be a great platform to highlight these issues and promote green living. It’s high time all of us realize the fact that if we don’t take steps to reduce the carbon footprints and conserve the natural resources, the generations to come would face the ugly consequences of our exploitations of the nature.”

Speaking on the alliance, India’s leading fashion designer and master of couture, Mr. Tarun Tahiliani expressed his enthusiasm in the following words, “It is a pleasure to be a part of such a noble initiative which the entire globe is endeavoring to uphold. We have neglected the impacts of depleting natural resources and currently, the alarming figures of its limitations have triggered a global campaign on going green in every way possible. Weaving in noble threads



with all the natural hues mesmerizes the senses imparting hard realism and greater responsibility towards society. I am delighted to be involved with The 3C Company for imparting an entirely new meaning to my creations this fashion week. And I hope this fashion show continues to inspire Indians in more ways than one.”
About The 3C Company

The 3C Company’s holistic perspective as a developer balances the growth of nation while respecting the heritage, traditional values and above all, the nature. Each project

of The 3C Company is developed from the cornerstone of fostering economical but ecologically sustainable growth.
The accolade of being the sole squad in the entire Asia Pacific with THREE PLATINUM & TWO GOLD RATED LEED certified Green Buildings by the USGBC (U.S. Green building Council), does not only testifies the impeccable architectural excellence of The 3C Company but also echoes its concern for the environment. Green Boulevard, one of the Platinum Rated Green buildings of The 3C Company, is under the process of getting Carbon Credits. This would be India’s 2nd building to get carbon Credits.

With the vision to provide opportunities of healthy living, the company launched 5 green residential projects in Noida. All of these projects received overwhelming response and have played an instrumental role in bringing about a paradigm shift in the entire real estate sphere.

The 3C Company’s impressive list of clients include Hewitt, Accenture, Sapient, Nokia, Wipro, IHDP, Patni, Alstom, Adobe, Perot Systems, EXL, Philips, Fiserv and many more.

Project Spectrum: Delhi One, SEZ Oxygen, Green Boulevard, CSC, Knowledge Boulevard, Tech Boulevard, Patni knowledge Centre, IHDP in Noida, Wipro Campus in Gurgaon & Wipro Technologies in Greater Noida are name to few.

'Jewelled Poetry' - varied facets of Women - By Gayatri Khanna at Wills Lifestyle India Fashion Week AW '11

Jewelled Poetry” By Gayatri Khanna

At Wills Lifestyle India Fashion Week Autumn Winter ‘11.
DATE: April 8, 2011, Friday TIME: 2:00 pm

The Collection:

SHE is alluring, irresistible, unpredictable, affectionate and contemporary; all at the same time!

Inspired by the Varied facets of Women, Gayatri Khanna showcases her collection “Jewelled Poetry”; an embodiment of intricate detail, classic design and impeccable fit and finishing.

Much like a Jewel, radiant and cherished, every woman exudes her own persona; each has her own features and characteristics. Regardless of the treatment or hardships she endures, a Woman still manages to shine and outshine. Her eyes are a reflection of her soul.

The color palette needless to say, revolves around the rich and luxurious tones of gem stones. She has ingeniously used opulent fabrics and spectacular embroidery to form silhouettes that are structured reflecting a woman’s strength; as well as draped representing her sensitive and caring nature.

Each magnificent creation is a recitation of the lives of women all over the world, be it in the bold colors, or the delicate and rarified embroidery. And like every woman, they are simply precious!


Gayatri Khanna House of Fashion
:

Armed with a Graduate degree from Babson College and a keen sense of style; Gayatri Khanna launched her own Luxury Line of clothing; ‘GAYATRI’ in December 2006. ‘GAYATRI’ premiered in March 2007 at the Lakme Fashion Week. Gayatri’s first ever showcase of her creations gave her an overwhelming response and then there was no looking back.

‘GAYATRI’ is a luxury prêt brand consisting of every aspect of a woman’s wardrobe, right from day wear to evening and cocktail dresses. Gayatri Khanna style is that of modern and chic silhouettes with innovative embellishments and interesting prints that are trend setting and practical and look fabulous on women of all ages across the globe.

The experience Gayatri gains from working with International fashion brands and gurus in Milaaya Embroideries, her proprietary owned Export House, helps her stay in sync with global fashion trends and styles and she ingeniously incorporates these in her design sensibilities. Gayatri, who also believes in using her platform to promote a social cause, won accolades for her collection based on the themes of Global Warming and; Saving our Coral Reefs.

The label has come a long way since then, stocking with the top-notch buyers all over India and even globally in UAE and Finland. The brand has styled some of the most well known faces which include the likes of Aishawarya Rai Bachchan, Shilpa Shetty, Deepika Padukone among other Bollywood actors as well as some of the most elite socialites.
Never having compromised on style, fabric, finishing or professionalism, the brand is synonymous with understated glamour.

Wednesday, March 23, 2011

Wednesday, March 09, 2011

Pria Kataria Puri>100th International Women's Day Celebration








Pria Kataria Puri celebrated the 100th International Women's Day with a few close friends over dinner at Escobar, Bandra on Tuesday 8th March 2011

The Evening started with pink champagne & Bellini's. All the girls enjoyed delectable food that spread over 9 statrers 7 courses specially designed by Pria in a beautiful ambiance where Pria and her friends will be seen celebrating the spirit of womanhood and raise a toast to all the gorgeous,multifaceted,talented, astonishing, women with a heart & a beautiful soul ! ranging from middle eastern mazes to Spanish tapas to sushi including delicious lamb shanks ,duck with cranberry ,lobster tail & chicken bbq , Everyone enjoyed the food and each other company and conversation moved from celebrating women day to ,beauty -children ,fashion and husbands !


Guests
Included:

Lata Patel
Vinita Wadhawan Zahrine Khan
Krishika Lulla
Shaheen Abbas
Jaya Raheja
Shabani Suri
Anit Bindra

Saturday, March 05, 2011

MARRAKESH>Pria Kataria Puri>LAKME FASHION WEEK>Resort Wear>2011


Inspired by Marrakesh, The exotic red city of Morocco, especially renowned for its splendid Royal Cities like Fez, Meknes and Marrakesh, Sea Shore Vacations and Erotic Tales of Scheherazade & its Breathtaking Nature.




In the last Centuries Morocco has had vast influence of several Cultures, thus making it a Exotic Holiday Resort Destinations (Old World Charm) for Rich & Famous, World Over.

Colour Story -TWO CO LOUR STORY –ONE IS VIBRANT CO LOUR STORY INSPIRED BY SPICES & FRUITS IN SOAKS OF MARRAKESH SUCH AS SPICY GREENS ,ORANGES--TANGERINES--TURMERIC YELLOWS –APPLE GREENS AND THE OTHER IS A VINTAGE TONE CONSISTING OF STEEL GREENS , MIDNIGHT BLUES, BLACKS ,OFF-WHITE WHITES & GOLDEN SAND



Embellishments – PLAY AN IMPORTANT ROLE IN THE COLLECTION IN FORM OF TASSELS - GILDED SEQUENCED CRYSTAL MIRRORED BORDERS CREATING A LUXURIOUS GLAMOROUS LOOK.



Silhouettes - THERE IS WIDE VARIETY OF INDO-WESTERN STYLES PERFECT FOR ANY OCCASION FOR COCKTAIL WEAR ,DINNER,DESTINATION WEDDING & PARTICULARLY TRAVEL FRIENDLY FOR GLAMOROUS ELEGANT DAY OR EVENING PARTIES !

THE COLLECTION HAS MAXI;S ,LOUNGE GOWNS,KAFTAN'S,TUNICS,JACKETS, GYPSY SARI;S AND DRESSES FOR EASY GLAMOR DRESSING WITHOUT A FUSS !

THE DRESS LENGTHS VARY FROM THIGH LENGTH TO KNEE LT ,THE GOWNS HAVE ASYMMETRICAL HEMLINES ,LOTS OF TIERS AND GATHERING FOR FREE FLOWING BREEZY LOOK !



Fabrics
MOROCCO’S RICH TEXTILE HERITAGE HISTORY HAS BEEN USED FOR CREATING UNIQUE PRINTS INSPIRED BY MARRAKESH –TASSELS ,MIRROR WORK .SHELL BUTTON PRINTS ,LOCAL EMBROIDERED FABRICS ARE USED AS PRINTS IN THIS COLLECTION TO CREATE A STUNNING LUXURY RESORT WEAR LINE BUSTING WITH RIOTS OF CO LOURS ! SILK CHIFFONS-SILK GEORGETTE-SILK CREPES-SILK SATIN-SILK VELVET SILK JERSEY-TULLE ARE SEEN IN THE COLLECTION.



Show; MARCH 14 TH 9.30 PM AT GRAND HYATT MUMBAI INDIA



Among the original proponents of the Indian ‘Nouvelle Couture’ Pria Kataria Puri stands in sharp contrast to her contemporary. Having won the ‘Bharat Yuva Ratna’ award along with ‘Bharat Vikas Award’ for designing women’s wear, she has received vast recognition for her work since she started her label in 1990. Her collections are available in fashionable boutiques in USA, Europe and the Middle East. Pria received formal training in fashion designing from FIDM, San Francisco, where she showcased her first occidental evening wear at the San Francisco Fashion Center, and the rest as we say is history.


Pria is committed in creating “occidental couture and cruise line” which is an amalgamation of oriental and western ideas to add inner beauty and mystic to the female form. Her collections are modern in the styling and ethnic in the mode of expression with Asian colors, ancient heritage of fine embroideries and vintage prints playing a special significance as her distinctive area of specialization. Her label represents, multicultural, multifaceted of women today, who believe in elegant, luxurious, timeless piece of an art as clothing. ‘Elegance doesn’t mean being noticed, it means being remembered’. MODOONA, PARIS HILTON, VENESSA PARADI, PRINCESS FRANCOISE, SAR La Princess Lea de belgique, SAR La princesses Marie Gabrielle de Savoie, Princess Christine Sturdza,, QUEEN RANIA JORDON ,CHERIE BLAIR, IVAN TRUMP,MAHARANI OF KASHMIR AND ROYALTY OF KUWAIT, EMIRATES & SAUDI ARABIA, BOLLYWOOD ACTRESS .ASHWARIY RAI,PRIYANKA CHOPRA,KATRINA KAIF ,TABU, MAHIMA CHOUDRY, RAVEENA TANDON ,.SIMON SINGH ARE FEW OF HER CLIENTS.

Tuesday, February 22, 2011

Timex Group launches 'Versace Watches'




PRESS RELEASE>New Delhi, February22, 2011:

Timex Group, one of the world’s largest watch makers, launched Versace watches today.
Synonymous to creativity and craftsmanship, haute couture Versace is the world’s leading lifestyle brand. The launch of the luxury watch collection took place at the plush Taj Mansingh Hotel, New Delhi in the presence of renowned leading actress Bipasha Basu, Mr. V.D. Wadhwa, CEO, Timex Group India and Mr. Paolo Marai, President and CEO, Vertime – Luxury Division of Timex Group. Timex Group is launching the Versace Watch collection from its international portfolio of brands.



Sharing her excitement about the exquisite collection of Versace Watches, leading actress Bipasha Basu said “I congratulate Versace and the Timex Group for offering Indians this spectacular collection of watches. I have always loved the range of watches presented by Versace and I feel honoured to be here to share this momentous occasion with all of you. I wish you all the very best.”



While speaking, Mr. V.D. Wadhwa, CEO, Timex Group India said – “Timex Group as a part of its Brand Portfolio strategy caters to the different consumer segments from mass premium to luxury and reaches out to all age and psychographic segments. In addition to existing brands, Timex , Nautica, Marc Ecko, Tarun Tahiliani and Salvatore Ferragamo, We are now pleased to launch Versace Watches in India from our international portfolio of brands”



The brand will be retailed starting February, across Key metros in Boutiques and within select premium multi branded environment. The collection is priced between INR 50,000 – INR 8 lacs and is a must for the astute consumer who now has a better access to fashion luxury without compromising on quality and the discerning experience that makes a luxury brand much sought after”



Sharing his enthusiasm and optimism at the occasion, Mr. Paolo Marai, President and CEO, Vertime – Luxury Division of Timex Group, said, “From the very beginning, the creative universe of Gianni Versace has always encompassed many facets to designing and all forms of art. Versace watches reflect our insight of combining comfort and techonology with beauty. The Versace watches are unique, perpetual and strikingly elegant. This launch marks an important milestone for India and it is truly an honour and pleasure to offer this luxurious range of watches. We are pleased to present to you this exclusive watch collection which is a true manifestation of sophistication and elan.”



About Versace Watches



Versace style demonstrates a perfect balance between the classical and the modern. Strong lines and attractive shapes are combined with precious materials handled with exquisite craftsmanship. The designs of Versace watches provide a definitive expression of the glamorous style of the Maison. Passion and a long manufacturing tradition come together in the Versace collections of watches. Each item is created in the fashion-luxury spirit of the age. The Greek key and Medusa logos, unmistakable design details, confer a distinctive signature on all Versace creations. Attention to detail and commitment to the finest quality co-exist in every Versace creation. The choice of materials is made with the utmost selectivity, reflecting the traditions and style of the brand. Each Versace creation exudes the spirit of sheer excellence.





All Versace watches are made in Switzerland. The high quality of each timepiece from the Maison is guaranteed by the rigorous controls and strict criteria demanded for Swiss certification. Since 1972 Giani Versace is viewed as an ambassador for Italian fashion throughout the world.


The early nineties denote a very significant phase in the history of the brand. It is during these years that the strategy of diversification begins to take shape through the creation of Versace jewelry and watches. The watches all conform to the most rigorous criteria of Swiss watchmaking while conveying the glamorous style of the Maison.


In 2004 Vertime SA was established in Switzerland through amalgamation between Versace and Timex Group (leader in the watchmaking sector for over 150 years). Vertime SA undertook the responsibility for the production and distribution of all Versace watches. The watches of the Maison are distributed either through Versace boutiques or through a select network of licensees.



In 2007 the first Versace store dedicated entirely to the jewellery and watch collections was opened in Via Bocca di Leone in Rome.





About TIMEX Group



Timex Group is the one of the world’s largest watch maker that designs, manufactures and markets innovative timepieces and jewelry globally. Timex was founded in 1854 and has a rich heritage of making the finest timepieces.



Timex Group has a portfolio of 10 brands spread across various segments from mid premium to luxury segment with Brands like, Timex, Opex, Guess, Gc, Marc Ecko, Nautica, Salvatore Ferragamo, Versace, Versus and Valentino with selling channels in more than 100 countries. The Group has a design centre based out of Milano and a manufacturing base spread across various countries.



Over the years, TIMEX Group India Ltd. has grown to become one of the leading brands in the organized watch market. Brand TIMEX is well-known in India for its youth appeal, sporty, fashionable and technologically advanced product offering. TIMEX group also has set standards of high quality watch-making through excellent technology and innovative product development. TIMEX has been a pioneer in inventing several landmark technologies to its credit including the Indiglo®. TIMEX Group has also diversified and has plans of launching a host of international brands within the premium and luxury segments in the country.

Thursday, February 17, 2011

Pierre Garroudi - Royal Collection A/W 2011 - Feb 19.




Pierre Garroudi presenting ‘Royal’ collection Autumn/ Winter 2011

Fashion Designer, Pierre Garroudi, revealed his latest Haute Couture collection. Exaggerated silhouettes and bold colour presented on the 19th February at the Fashion Show at Pierre Garroudi Gallery,Arch 6,Crucifix lane, London.


This New Collection is reinvented in his signature style with a new inspiration of royalty. This theme of royal stature and power can be seen through the manipulated fabric that creates a creative texture like the
Roman Emperors and the Elizabethan Royalty.



LFW Pierre Garroudi AW11

The AW11 Pierre Garroudi collection was showcased at his remarkable, characteristic design gallery at the Arches near London Bridge during London Fashion Week, February 2011. Set beneath the ground shaking train tracks on Crucifix Lane, the arch-shaped, charismatic gallery has a captivatingly rustic essence. The cold air, damp smell, crumbling brick walls with peeling white paint and white corrugated metal give this place a real back street, exclusive, urban feel. A block white catwalk protruded down the centre of the gallery, its clean, smooth lines a real contrast to the workably inelegant surroundings. Internationally acclaimed DJ Markus beat his renowned, funky house music around the room as tiny little cupcakes with cute purple swirls of icing were served to the ever growing audience of uber-cool, super sophisticated and fabulous fashionistas. The entire Garroudi experience had the vibe of an exclusive VIP underground party where only the young, rich and beautiful get in.

The cool kids on the front row of the much-awaited AW11 fashion show were dressed to the nines, in not much lesser inched heels, tiny mini dresses and fur shrugs. Just looking at these beautiful, skinny people enduring the cold in the name of all that’s fabulous made you feel all in all rather nippy, and let’s just say the show itself wasn’t much different. The barely there garments left little to the imagination and hung off the skinny curves of the models – quite literally, with not one but two models flashing their own nippy bits to the crowd.

The Pierre Garroudi show itself could only be described as a work of art, a spectacular visual masterpiece. The haute couture designer’s signature choice of a solo colour palette was prevalent once again, this season it was an array of purple shades from lilac to bright and deep tones. The fashion designer’s signature choice of avant-garde models were styled with tall, purple, 18th century inspired wigs that had been dishevelled, with some scraped up into fantastic castle shapes and oldy-worldy style crosses. Others adorned extravagant head pieces made from the same manipulated fabrics as the garments. Modestly natural make-up was vamped up with a flash of bright lilac eye shadow and garments were teamed with sky-scraping, metallic purple mules and knee-high boots that were wrapped and decorated with charming little grape vines.

Models worked it on the runway, each with their own distinctive character. Pausing at least 3 to 4 times, they moved their arms and twisted their bodies in an alien-like manner, gazing into space as in some form of trance or eerie dream world.



Pierre Garroudi’s collection commenced with dresses that were folded and weaved into giant, crochet-like patterns that created volume away from the body with large holes revealing bare skin beneath creating a sexy, no boundaries look. Others were folded tucks that cascaded down, with some creating expertly fathomed circular shapes. Purple and lilac knits were manipulated into volumous shapes with sexy, revealing cuts. Lilac gingham prints added a light and playful touch to the jaw dropping, sexy, backless dresses that skimmed the models’ sides in an ever so seductive manner. The final look of the daring AW11 collection came in an abundance of the most beautiful shade of purple chiffon that was tightly ruffled and folded forming the most spectacular, unexpected shapes with glorious volume and structure. Gasps of awe waved through the air as these final, aesthetically pleasing masterpieces blessed the runway for a brief moment.

For now one can only dream about and wait ever so impatiently for Pierre Garroudi’s next, highly anticipated fashion collection which, following his past 12 collections showcased during London Fashion Week will be indisputably innovative and awe-inspiring.

Check Collection Pics at;

http://www.lcpimages.net/p-garroudi-royal-collection.html